New England Style

Earthy and inviting, Nordic style takes inspiration from the region's rugged landscape. Textural, natural materials and a soothing, muted palette echo the outdoors, creating a seamless connection between cosy, grounding interiors and the surrounding environment.  Project by Norm Architects I Photography: @jonasbjerrepoulsen The colour palette is simple and monochromatic, leaning heavily towards neutrals. Creamy, sandy hues are layered with soft greys to offer an elegant balance of coolness and warmth, while rich shades of caramel, toffee and chocolate, along with moody charcoal and black melange, add tonal depth and contrast to a light base.  Perspective Studio @perspectivestudio I Photography: @andyliffnerphotography Form and function are entwined for a look of modern simplicity that can be adapted to both contemporary design and classic, old-world interiors. Sumptuous comfort and a rich tactile appeal are key to Scandinavian design, inspired by the Nordic climate and a desire to create a safe haven for the long winters. Clean lines and clutter-free spaces further enhance this feeling of calm and sanctuary.  Studio Oliver Gustav @studioolivergustav I Photography: @ashjamesphotography Copenhagen-based Norm Architects are quintessential Danish design masters, with a warm, pared-back aesthetic that is characteristic of Nordic style. By keeping the design, materials and palette simple, their spaces offer a feeling of tranquillity and retreat that mimics the soothing qualities of nature. Hardwood floors are softened with textural rugs in jute, sisal or wool, while pure linen throws, cushions and accessories offer luxurious accents in all seasons.   Norm Architects @normarchitects I Photoraphy: @jonasbjerrepoulsen Achieve a similar look with our signature pure linen collection, available in a range of timeless hues that are made to layer effortlessly for relaxed, year-round style. Light, sandy Sable and Kali create the ideal foundation for rich, warming tones of Bere, Brun and Carmel, while the muted dark melange of Nox and Rok lend a sophisticated layer. Simplicity is at the centre of Nordic natural style, so keeping the palette minimal is key to achieving this tonal look.  Flocca Linen Duvet in Nox, Flocca Linen Body Cushion in Brun, Flocca Linen Flat Sheet in Cep, Crush Linen Throw in Brun The familiar colours and textures of the natural world that are elemental in Nordic design can be found in the work of Danish artist Oliver Gustav, whose approach to creating quiet yet dramatic spaces results in a look of modern antiquity that balances clean lines and rough surfaces, old and new. Similarly, the work of the Swedish interior design studio Perspective appears at ease in its wintry, rugged setting, evoking the stillness and raw beauty of the Nordic landscape. 

From dreamy design projects that evoke a year-round holiday at home to simple ideas on how you can transform your space into a luxurious haven, this curated round-up of online stories will inspire you to elevate everyday rituals and embrace the slow life in comfort and style.  Accommodation: @the_burrows_swansea Life/Style Migration: Satisfying a desire for a simpler life A craving for a slower pace has brought about a geographical and cultural shift, with many moving away from cities for a fresh perspective. Travelling from cosmopolitan capitals to the countryside or coast, these tree and sea-changers are bringing their contemporary sensibilities and taking a digital detox to create space for what feels meaningful and authentic.     Hosting Essentials: Thoughtful touches to make guests feel at ease   Whether it’s a beautifully presented table setting, a soothing, sensory bathroom or an inviting bedroom layered with soft and textural pure linen, a few thoughtful touches can go a long way in elevating everyday spaces to make visitors feel luxuriously at home.    Holiday at Home: Dreamy design projects that evoke a year-round vacation From a playfully reimagined barn in the Byron Bay hinterland to a Mediterranean-inspired haven overlooking Sydney's Pittwater, these dreamy design projects share a common thread – a thoughtful layering of rich textures and earthy hues that invite relaxed living and offer the feeling of a luxurious, year-round vacation.   Location: @riverfieldhomestead I Styling: @bellebrightproject I Photography: @marniehawson I Published: @countrystylemag  Making a House a Home: Styling tips for creating a home haven  While we can appreciate a perfectly curated interior, the most welcoming homes are often a natural extension of the people who live there, reflecting our everyday lives and offering a calm and familiar retreat from the busyness of the outside world. Here are two of our favourite styling tips for a warm and inviting home you’ll look forward to returning to.    Elevated Accessories: Pure linen touches to inject style and comfort  When it comes to imbuing your home with luxurious warmth and comfort, some small yet carefully chosen pieces can have a big impact. From an elegant cushion in your living space to a sumptuous towel in the bathroom, elevate any room with these pure linen accessories. 

Imbuing your space with a sense of calm and wellbeing is key to feeling relaxed at home, and an elegant way to achieve this is with sheer curtains. Maximising natural light and enabling unobstructed views while still offering privacy, sheer curtains create a seamless and soothing connection to the outdoors. Featuring: Basix Linen Curtain in Ayrton, with Linen Bedding in Cep and Petra hues.Pure linen is the ideal material for providing just the right delicate, sheer finish to your curtains, with a sumptuous drape that only gets better over time. Wonderfully textural and easy to care for, our Basix Linen Curtains are designed to fall with a natural flow, working to soften the harsh lines of window frames and interior walls. Image via @sailorswhisk | Photo: @marniehawson | Featuring: Basix Linen Curtain in Fog.Pure linen curtains are effortlessly adaptable to any interior scheme, bringing a natural tactile appeal to a sleek, contemporary look while blending beautifully into coastal and country abodes. Available in six exclusive hues to allow for personalisation, choose from classic neutrals and subtle, muted colours to achieve your dream look. The Range Byron Bay, Published @thedesignfiles | Photo: @caitlinmillsphotography | styling @annieportelli | Featuring Linen bedding in Floss, Rosa and Sable Hues.The warm, earthy qualities of Russo, Rosa and Sable ideally complement timber finishes, softening heavy interiors with tonal blending and pairing perfectly alongside other natural materials such as sisal and terracotta. These understated tones offer gentle, grounding colour while elegantly framing an outdoor landscape. Architecture & Interiors: @kennedy_nolan | Photography: @derek_swalwell | Via: @voguelivingOn the cooler end of the spectrum, the blue undertones of Fog and classic charcoal Tempest are excellent for diffusing bright light and creating a serene, grey-toned aesthetic that is both modern and timeless. For a bright and inviting space, our white Ayrton hue is a classic allrounder that brings a fresh and airy quality to any room. View colour collection here.

When choosing the right bedding for a boldly coloured space, not everything is black and white. Whether introducing soft furnishings to a modern, moody interior or a warm, earthy scheme, our favourite approach to furnishing a colour-rich room is with a tonal palette. Begin by layering hues within the same spectrum as your wall colour and building from there, adding a selection of darker and lighter tones that are similar yet varied. In this soothing bedroom by Flack Studio, sumptuous tones of cream, caramel and brown include our pure linen duvet and pillows in Brun and our Flocca linen blanket in Bere, paired with our flat sheet and pillows in Argent, for a soft, warm aesthetic that offers depth and texture.   Neutral whites such as Ayrton and Petra are a safe bet for a boldly colourful room, as seen in this serene haven by Ronen Lev Design where earthy, clay-pink walls are balanced with fresh, light neutrals. Introducing an accent piece such as a cushion or throw that falls outside the overarching tonal palette will help to give your bedscape an extra lift.     A moody, modern scheme throughout this Melbourne residence by Hecker Guthrie proved a dramatic backdrop for our pure linen bedding in oceanic Mare and the pale grey of Fog, with harmonious tonal variations creating a calm and cohesive look. Below, a cosy, pared-back bedroom features our warm and neutral classic taupe hue Cep to offer a transitional colour between rich caramel and natural white, while a Flocca Macaron cushion in rich Russo adds a complementary hint of bold colour.

 Our Top 5 Reads of 2023 as enjoyed by you.      Coombs Hill Barn Our recent photoshoot took us to a striking 160-year-old barn imported from Indiana, USA, located in the Victorian High Country. With rustic grandeur and elegant classical features, this incredible property pairs history and craftsmanship with a fresh, contemporary sensibility, providing the perfect setting to showcase our luxurious pure European linen bedding collection.   Raw & Refined The considered juxtaposition of materials is a feature throughout this stunning Noosa residence by CLO Studios, whose brief was to create relaxing and serene spaces that were a continuation of the outside.   Benefits Of Sleeping In Pure Linen With roughly one-third of our lives spent sleeping, creating a healthy (and beautiful) sleeping environment should be a high priority. There are many factors that can impact sleep quality and one of the biggest is the fibres you are sleeping in. As bed linen comes in direct contact with your skin, natural fibres should be the first choice when selecting your pure linen bedding. Country Style This timeless look draws from a variety of influences, and while there is no one-style-fits-all formula, inspiration generally comes from the natural and immediate environment. This is why we often see rustic timbers and highly textural materials within this interior scheme. Country style can be interpreted in many ways, including 'homestead style', which melds old-world charm with a sense of grandeur; the quaint, handmade appeal of 'cottage style'; and 'modern country', a sensitive pairing of antique and contemporary elements.   Earthy Style Not to be confused with country style, this look takes an organic, environmental approach to design that places emphasis on natural materials and elements. Earthy style can be influenced by weather and climate, as well as the tones and textures of the outdoor landscape, from trees and lush pastures to clay and stone, even berries and flowers. Be inspired by our additional journals here.

While its breathability and lightweight feel make linen synonymous with summer, this luxurious fibre is also perfectly suited to the colder months. Featuring temperature-regulating properties that make it a natural insulator, our pure linen bedding is the ideal choice for effortless layering and a comfortable night's sleep year-round, with textural richness and a range of decadent hues to inspire a cozy winter retreat.   Flocca Linen Flat Sheets in Brun, Moro and Rosa Pure linen is a great fuss-free choice for winter bedding, with most of our pure linen pieces requiring no more than a gentle machine wash and tumble dry. When the days are shorter and the nights colder, your pure linen sheets will quickly become an easy-care essential that will dry fast and, if cared for properly, last for years while remaining beautifully soft. Flocca Linen Duvet in Brun, Flocca Linen Flat Sheet in Nox, Flocca Linen Pillowcase in Nox, Flocca Linen Pillow in Russo The practical advantages of winter linen are matched by its aesthetic appeal, with rich colorways and textural depth making it a timeless, year-round staple. Linen bedding is one of the easiest ways to update the look and feel of your bedroom, whether it be a pure linen duvet cover in a new hue, a sumptuous quilt to lend a delicately embroidered detail, or the addition of a blanket or throw draped over your bed.  Flocca Linen Duvet in Armee Crush Throw in Argent Linen complements other natural materials such as sisal and wool, making it easy to design a cozy, textural haven to nurture you through winter. Visit 'Shop Our Style' to be inspired by indulgent winter pairings that can be layered up or down to suit the warmth required in all seasons. Basix Linen Quilt in Sable, Basix Stripe Pillow in Mare/Bere, Euro Pillowcase in Brun, Double Crush Linen Throw in Moro/Floss

Flocca Linen Duvet in Moro, Flocca Linen Pillowcase in Rosa, Crush Double Throw in Moro/Floss Black Forest This look takes inspiration from the luxuriously indulgent Black Forest cake, a beloved German dessert rich in history and tradition. With an irresistible palette of Moro, Rosa and Bere adding depth to delicate, light hues of Petra, Ayrton and Sable, we've created a lavish, textural bedscape that evokes delicious layers of chocolate, cream and cherries and provides a timeless combination that works beautifully in many different interior styles.  Flocca Linen Duvet in Nox, Flocca Linen Body Cushion in Brun, Flocca Linen Flat Sheet in Cep Nordic Natural Earthy and inviting, Nordic style takes inspiration from the region's rugged landscape. Textural, natural materials and a soothing, muted palette echo the outdoors, creating a seamless connection between cosy, grounding interiors and the surrounding environment.  Flocca Linen Duvet in Sable, Flocca Linen Euro Pillowcase in Bere, Basix Linen Cushion in Sable/Brun Tailored Approach Achieving a look of timeless elegance calls for a balance of softness and structure, using considered styling and a few key pieces to elevate your home with comfort and detail. Starting with our signature classic neutrals such as light and sandy Sable, you can create a versatile foundation for a beautifully tailored look, with the subtle warmth of Carmel and rich accents of Brun and Bere providing tonal depth. Basix Stripe Cushion in Sable/Nox, Flocca Linen Blanket in Elk, Basix Linen Coverlet in Ayrton, Double Crush Throw in Kali/Petra Pure linen bedding is known for its rumpled, textural feel and relaxed sensibility, however, it can also offer a more tailored look with the right styling. Taking a considered approach to colours, patterns, weight and layering, you can achieve neat sophistication while still enjoying the signature laidback ease and luxurious tactility that makes linen so appealing.  Double Crush Throw in Kali/Petra, Basix Linen Quilt in Sable, Flocca Linen Cushion in Kali Layers of Luxury A luxurious pure linen look that becomes more sumptuous with every added layer. Spoil yourself with elevated essentials and experience pure linen luxury all year round. View more inspiring looks via our Shop Our Style page 

From a playfully reimagined barn in the Byron Bay hinterland to a Mediterranean-inspired haven overlooking Sydney's Pittwater, these dreamy design projects share a common thread – a thoughtful layering of rich textures and earthy hues that invite relaxed living and offer the feeling of a luxurious, year-round vacation. Interiors by Jase Sullivan |  Photography Michael Lean Photography |  Featuring: Flocca linen Pillowcases in Sable and Maiz  A warm and playful retreat in the Byron Bay hinterland   This hinterland retreat by Jase Sullivan couples a whimsical palette with global influences to reflects both its well-travelled owners and the tones of the surrounding landscape, including the tree-lined backdrop and the blue sea in the distance, lending a cosy touch to the home’s generous, sophisticated spaces.  Fingal Beach House I Interior: @deannepenberthyjolly I Photography: @evegwilson I Published: @insideoutmag I Featured: Flocca Linen Euro Pillowcase in Brun, Flocca Linen Body Cushion in Sable, Crush Linen Throw in Tempest, Flocca Linen Duvet in Carmel A coastal cottage-turned-contemporary family home on Victoria's Mornington Peninsula Nestled within the lush, undulating countryside and featuring a stunning, olive tree-lined driveway, this peaceful retreat by Deanne Penberthy Jolly Interior Design features a natural, understated palette and textural elements that blend beautifully into its rural setting.  LA PALMA 2022​​​​​​​​ @ysg.studio photography @prueruscoe : Featuring, Flocca Linen Duvet in Rosa. A sunny, Mediterranean-inspired haven on the Sydney waterfront   Overlooking Pittwater on Sydney’s northern beaches, and with a sweeping vista that extends to the Central Coast, this free-spirited abode by YSG Studio draws inspiration from chic resorts and faraway destinations with a warm, layered palette and timeless accents.  Basix Linen Quilt in Sable, Flocca Long Pillowcase in Sable, Flocca Linen Flat Sheet in Brun A striking, 160-year-old barn in the Victorian High Country Imported from Indiana, USA, this luxuriously restored home exudes rustic grandeur and elegant classical features, pairing history and craftsmanship with a fresh, contemporary sensibility to create a space that is both elegant and welcoming.  

When it comes to achieving a balanced and inviting bedscape, one style does not necessarily suit every mattress size. Pillow and cushion configuration, deciding between a blanket or throw, or whether you should size up or down with your duvet are all common questions we hear. To help you find a look you'll love, we share some handy tips on choosing the right bedding and accessories for your double, queen, or king-size bed. Flocca Linen Duvet in Tempest, Crush Linen Throw in Rosa, Flocca Linen Blanket in Bere, Flocca Linen Cushion in Bere, Flocca Linen Euro Pillowcase in Tempest Twin/Full Bed When dressing a Twin or Full, sizing up to a queen-size duvet is a great way to make the bed appear more generous and provide better coverage on all sides. Keep your accessories simple, layering a throw at the end for luxurious texture and added warmth when needed, as well as one or two scatter cushions for interest. Flocca Linen Duvet in Cep, Flocca Linen Banket in Roy, Crush Linen Blanket in Brun, Flocca Linen Cushion in Moro, Basix Linen Stripe Cushion in Carmel/Tempest   Queen Bed As the most common size, a queen bed can handle most pillow and accessories configurations with ease. Appropriate styling will come down to the bedroom space itself, so consider things like ceiling height or the width of a feature wall. Incorporating European pillows will help accentuate high ceilings, while standard pillows styled upright are best for a wider room. The most important aspect of styling a queen bed is duvet upsizing – a king duvet will provide far better coverage, enhancing both aesthetics and usability. An exception is where a low-profile bed base is used rather than an ensemble, in which case a queen duvet may be better, so be sure to measure how much side duvet drape you require. Flocca Linen Duvet in Brun, Flocca Linen Blanket in Russo, Flocca Linen Body Cushion in Nox, Flocca Linen Euro Pillowcase in Russo King Bed/California King Bed Often the most tricky size to style due to its width, there are a number of little hints that will help style king beds perfectly. As with a queen bed, upsizing your duvet to a California king size is a great option for providing additional drop and length and overall coverage. It’s not as essential as a queen bed, however, as king-size duvets are far more generous. End-of-bed styling is an important aspect, and opting for a blanket, bedspread or coverlet is a much better option rather than a throw. While a throw might look flimsy and can get lost over the great expanse of a king or California king bed, a blanket will give greater coverage either draped side-to-side or over the end. You can still use a throw as a finishing layer to elevate the look with colour and texture.  Flocca Linen Cushion in Moro, Flocca Linen Pillowcase in Russo, Double Linen Crush Throw in Moro/Floss, Flocca Linen Blanket in Russo King pillows are an essential solution for creating balance and filling out width. These pillow inserts are not always easy to come by and certainly not always best for sleep needs, therefore this long profile pillow is best used decoratively at the back, against the wall or bedhead, with standard-size pillows in front. If your standard sleeping pillows are not particularly pretty, you can hide them behind the decorative king pillows, ready for bed, and style with two European pillows at the front. This will help to balance the elongation of the standard pillows with some height. Finish the look with a simple 50 x 50 cushion or our preferred choice, a luxurious body cushion.

Pure linen bedding is known for its rumpled, textural feel and relaxed sensibility, however, it can also offer a more tailored look with the right styling. Taking a considered approach to colours, patterns, weight and layering, you can achieve neat sophistication while still enjoying the signature laidback ease and luxurious tactility that makes linen so appealing.   Flocca Linen Flat Sheet in Ayrton Begin with a fresh linen flat sheet as a base, which provides an essential layer between harder-to-wash blankets and bedspreads. From here, add a light, patterned layer, or our sumptuous Flocca Linen Blanket, for texture and interest. A neat tuck or a flat layer pulled firmly across the bed helps to further create a classic, tailored feel. Basix Linen Quilt in Ayrton, Double Linen Crush Throw in Kali/Petra The top layer, whether it be a quilt, coverlet or light duvet, serves both a practical and decorative purpose, acting as a warm layer when needed or folded towards the end of the bed when not in use, while offering volume in all seasons. To complete the look, a texture-rich throw provides stylistic freedom and an elegant finishing touch. Flocca Linen Euro Pillowcase in Armee, Flocca Linen Blanket in Elk, Basix Linen Pillowcase in Kali, Flocca Linen Pillowcase in Ayrton Pillows should be simple yet stacked, with cushions in patterns or accent hues. Keep your colour scheme in the same family, as seen with the white freshness of Ayrton blended beautifully with warm, stone grey hues. This tonal palette lends a calm, cohesive look that provides an adaptable base for hints of rich colour or an understated stripe detail.  Flocca Linen Blanket in Sable I Interior: @amberinteriors I Photography: @shadedeggsphotography This classic, restrained approach has been very popular with US designers such as Los Angeles-based Amber Interiors, who feature our Flocca Linen Blanket in Sable as part of a refined yet inviting bedscape. These warm, contemporary spaces demonstrate the versatility of pure linen bedding, with soft, clean lines and gentle tucking lending a look of quiet luxury. Flocca Linen Duvet in Sable I Flocca Linen Blanket in Ayrton I Interior: @heidiwoodmaninteriors I Photography: @erinlittlephoto I Featured:  In this serene, sun-dappled bedroom by Indiana design firm Heidi Woodman Interiors, our duvet in Sable is paired with our pure linen sheets and Flocca blanket in Ayrton, while pillows in both hues are stacked for plushness and volume. These two neutrals are used to similar effect by San Diego-based South Harlow Interiors, with our duvet, coverlet and European pillows neatly layered for a look that is fresh and timeless. 

Not to be confused with country style, this look takes an organic, environmental approach to design that places emphasis on natural materials and elements. Earthy style can be influenced by weather and climate, as well as the tones and textures of the outdoor landscape, from trees and lush pastures to clay and stone, even berries and flowers. Contemporary Scandinavian design is a classic nod to earthy style, with architects and designers often making reference to the landscape and natural features of a region while harnessing these elements in their designs. This can involve using raw timber as cladding, and introducing rich, warm tones to cooler elements of stone and blackened oak.   Mornington House by Studio Esteta I Photography: Sharyn Cairns I Published: The Local Project The natural, textural qualities of linen make it an obvious choice for earthy style, with linen bedding and accessories imbuing a grounded luxury and sumptuous tactility to a nature-inspired scheme. A gentle, organic palette comprising stone hues, warm neutrals of flax and taupe, and rich browns and rusts is the perfect representation of a slower pace and living in harmony with the natural environment.  Mornington House by Studio Esteta I Photography: Sharyn Cairns I Published: The Local Project SHOP THE LOOK 1. Flocca Linen Duvet Cover in Bere2. Basix Linen Pillowcase in Nox3. Flocca Linen Bath Towel in Russo4. Crush Double Linen Throw Blanket in Russo/Sable5. Flocca Linen Blanket in Elk6. Flocca Linen Duvet Cover in Brun7. Flocca Linen Pillowcase in Brun8. Crush Linen Throw Blanket in Tempest Melange9. Flocca Linen Flat Sheet in Nox SHOP OUR STYLEMajestic Melange Rust & Embers  Highlander Hues Design Consultation Book your complimentary design consultation with Hale Mercantile Co. and allow us to walk you through our extensive collection. During the consultation, our senior stylist will assist you with colour selection and provide styling advice specifically for your individual space or project. At the end of each session, we will provide a summary of our conversation, styling advice and details of each product and colours discussed. Contact us here To explore our the other interior styles click the below links: Country, Coastal, and Urban.

This timeless look draws from a variety of influences, and while there is no one-style-fits-all formula, inspiration generally comes from the natural and immediate environment. This is why we often see rustic timbers and highly textural materials within this interior scheme. Country style can be interpreted in many ways, including 'homestead style', which melds old-world charm with a sense of grandeur; the quaint, handmade appeal of 'cottage style'; and 'modern country', a sensitive pairing of antique and contemporary elements. Interior published in Haus Love I Photography: Sarah Sheilds The key to styling a country theme is the considered layering of objects, homewares and furniture, incorporating vintage finds with rustic pieces in a variety of finishes such as glass, timber and metals. In addition, fabric and soft furnishings play an important role in balancing warmth and texture with cool, smooth surfaces. The Repose Boutique Accommodation in Dubbo I Photography Abbie Melle I HMCo linen purchased through @the_reposeNo matter which interpretation you prefer, one of the most beautifully suited materials in any country style scheme is linen. With a looser weave than most other fabrics, this natural fibre can be applied everywhere from bedding to furniture. For an effortlessly elegant bedscape, take a tonal approach to layering and focus on textural variety such as a throw or blanket in a highly tactile weave, or include a melange weave for added depth and interest. Project by Decus InteriorsSHOP THE LOOK 1. Flocca Linen Duvet Cover in Brun2. Crush Double Linen Throw Blanket in Russo/Sable3. Flocca Linen Bath Towel in Armee4. Basix Linen Coverlet in Sable5. Crush Linen Throw Blanket in Brun Melange6. Basix Stripe Linen Pillow in Carmel/Tempest7. Flocca Linen Flat Sheet in Armee8. Flocca Linen Pillowcase in Russo9. Flocca Linen Flat Sheet in Brun SHOP OUR STYLEHinterland Harmony Lush Pastures  Dawn Hues  Design Consultation Book your complimentary design consultation with Hale Mercantile Co. and allow us to walk you through our extensive collection. During the consultation, our senior stylist will assist you with colour selection and provide styling advice specifically for your individual space or project. At the end of each session, we will provide a summary of our conversation, styling advice and details of each product and colours discussed. Contact us here To explore our the other interior styles click the below links: Coastal, Earthy, and Urban.