A Masterclass in Pillows

Pillows and cushions are a simple and versatile way to elevate your bedroom or refresh your space with a new look, with many variations to mix, match and layer. Here, our stylist shares some expert tips and tricks to create an inviting bedscape that exudes elegance and comfort.     Standard Pillows and Cushions   From classic pillows to bolsters and scatter cushions, there are plenty of options available when it comes to styling these versatile bedroom accessories. Here are a few of our go-to ideas for achieving a timeless look that can be easily adapted to suit your interior design scheme.       The king of relaxed bed styling: The body cushion     Featuring: Flocca Linen Pillowcases in Petra, Flocca Linen Pillowcases in Sable and Flocca Linen Body Cushion in Floss. Position 1-2 standard pillows upright rather than laying them flat, which will likely result in your pillows and body cushion sitting at the same height and appearing odd from your bed’s side profile. Your two upright pillows will frame your body cushion as they are a fraction taller, and will work to best effect if chosen in a contrasting colour.     The classic combo: Flocca Linen Cushion (50 x 50cm) & Basix Stripe Cushion   Featuring: Flocca Linen Pillowcases in Russo, Basix Stripe Cushion on Brun/Sable and Flocca Linen Cushion in Brun. This classic look is perfectly proportioned and works well with standard pillows, both upright or flat. Sit your 50 x 50cm cushion just off-centre to one side and your 40 x 60cm cushion in the centre, overlapping the front of the other by approximately half. You could also consider swapping the 40 x 60cm cushion for a bolster cushion or the 50 x 50cm for a Euro for that extra wow factor – the same styling applies.     Two’s company: A matching pair    Featuring: Flocca Linen Pillowcase (back) in Carmel, Basix Linen Pillowcases in Petra and Basix Bolster Cushion in Brun/Sable. This look features two of the same cushions symmetrically positioned at the front of your pillows, creating a timeless and cohesive look. While this style can work with flat pillows, the look will have the best impact when created with standard pillows that are positioned upright. Try 50 x 50cm sizing for a classic aesthetic or a bolster or striped 40 x 60cm cushion for a more personalised pairing.       Arranging with Euros Traditionally, European pillows, or Euros, are positioned at the back followed by standard pillows at the front. Large and decorative, they make an elegant addition to any bedroom as well as offering comfort and support. Here are some handy tips on how they can be used to effortlessly elevate your look.   Try bringing your Euros to the front and standard pillows to the back. This will help give your bed a volumising lift without loading up with scatter cushions. Be sure to have a nice amount of standard pillows showing at each end of the bed to frame your Euros and create symmetry. You can also add a body cushion for a further layer of texture and colour.    Featuring: Flocca Linen Pillowcases in Mare, Flocca European Pillowcases in Argent and Flocca Linen Body Cushion in Floss.     Introduce scatter/throw cushions. Your Euros will look best at the back when including a cushion taller than, or propped up higher than, your standard pillows. In the instance where you have shorter cushions such as a 40 x 60cm or a bolster, you may want to move your Euros in front of your standard-sized pillows to avoid a waterfall effect (tall to short pillows) which can make your whole bed appear as though it’s sloping down.    Featuring: Flocca European Linen Pillowcases in Tempest, Flocca Linen Pillowcases in Tempest and Flocca Linen Cushion in Bere.     Go for a grand, traditional look with Euros placed at the back. This works particularly well on a king bed. Two to three is the optimum number, with king standard pillows advised and taller cushion clusters recommended to balance the length. Alternatively, positioning king standard pillows at the back and two Euros at the front will add elegance and height.   Featuring: Flocca European Pillowcases in Russo and Flocca Linen Pillowcases in Rosa.   For more inspiration on how to style your pure linen bedding, and to explore inviting color combinations for your bedroom and living spaces,  visit Shop Our Style.
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Project Feature: A Modernist Toorak Mansion

Imbuing a highly contemporary space with softness and warmth takes skill and creativity,  qualities innate to the interior design team at Flack Studio who have achieved an inviting balance of sleek modernism and colorful character in this stunning Toorak residence. Blending streamlined finishes and elevated materials with personalized accents, this new build exudes a warm, textural minimalism that is both modernist and classic.   Interiors: @flackstudio_ | Architecture:@blightblightandblight | Photography: ⁠@smartanson + @derek_swalwell | via: @bellemagazineau The brief was for a considered family home that would get better with age, fit harmoniously into its surrounds – a neighborhood renowned for its architectural history – and maximize its aspect by creating a strong connection to the outdoors. Collaborating with architect Richard Blight of Blight, Blight and Blight, David Flack of Flack Studio took inspiration from the suburban landscape as well as the daily habits of the residents, a couple with three young adult children who enjoy cooking, reading and spending time together.   Interiors: @flackstudio_ | Architecture:@blightblightandblight | Photography: ⁠@smartanson + @derek_swalwell | via: @bellemagazineauDesigned to support the family’s lifestyle, the home’s seamless flow and voluminous proportions were carefully considered, the team utilizing a selection of materials including black steel, grey render and natural stone as well as timber joinery and aged brass fixtures that would continue to improve aesthetically over time. Color-wise, the objective was to offer a tonal palette throughout the building while harnessing bursts of color in the powder room and library. Interiors: @flackstudio_  | Architecture:@blightblightandblight  |  Photography: ⁠@smartanson + @derek_swalwell  |  via: @bellemagazineau   In the centre of the home, a dark American oak staircase with an organic, fluid form creates a dramatic sculptural feature, introducing a natural warmth and texture to a cool white palette and travertine floor tiles. Tactile accents and vintage pieces add personalised touches, with a thoughtful curation of décor, art, furniture and lighting elevating each space with a sense of understated luxury that eliminates the need for fussy ornamentation and embellishments.    Interiors: @flackstudio_  | Architecture:@blightblightandblight  |  Photography: ⁠@smartanson + @derek_swalwell  |  via: @bellemagazineau   In the powder room, floor-to-ceiling green marble tiles and a custom marble basin create a striking scheme, with sophisticated aged-brass fixtures carrying through from the kitchen and dressing room. In the library, the colorful spines of hundreds of books enliven the American oak shelves, while large windows are strategically positioned to maximize natural light and views of the garden.    Interiors: @flackstudio_  | Architecture:@blightblightandblight  |  Photography: ⁠@smartanson + @derek_swalwell  |  via: @bellemagazineau   In the master bedroom, a striking leather bedhead is complemented by pure linen bedding in our softened and muted mulberry shade Moro, with pieces from our signature Flocca range including our Flocca Linen Duvet Cover and Flocca European Linen Pillowcases lending an earthy richness to this elegant space. Layered over pure linen sheets and pillows in our warm and sandy Sable hue, Moro adds just the right amount of sumptuous color, with the exquisitely hand-tufted edges of our Flocca range offering a subtle, textural detail in fitting with the home’s commitment to quiet indulgence.   Interiors: @flackstudio_ | Architecture:@blightblightandblight | Photography: ⁠@smartanson + @derek_swalwell | via: @bellemagazineauFeaturing: Flocca Linen Duvet in Moro, Flocca Linen Euro pillowcase in Moro, Flocca Linen Flat Sheet in Moro, Basix Linen Pillowcases in Sable and Basix Linen Fitted Sheet in Sable.   Explore our scrumptious collection of Moro and try pairing Sable/Brun Stripe pillowcases and accessories with Sable sheets, as well as a Crush Linen Blanket in Quill for added textural and tonal appeal.
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The Art of Gifting: The Little Things

The lead-up to Christmas can be a busy and exciting time, with social engagements, work events and family gatherings reminding us that the festive season is in full swing. If you’ve been thinking about what to gift your friends, colleagues, and unexpected guests, we have curated a collection of elevated essentials that are perfect for when you need a crowd-pleasing gift on hand.     Tutto Linen Tea Towel - Tempest MelangeTutto Linen Tea Towel A gifting classic, the tea towel is a staple that every home needs. Beautiful and functional, our Tutto Linen Tea Towels are luxuriously soft and highly absorbent, complete with a woven linen ribbon for hanging. Blended with our signature Sable colour for a subtle melange finish, a choice of understated hues will work beautifully in any kitchen.   Flocca Linen Face Towels in Sable and Ayrton.Flocca Linen Face and Hand Towels Inspire a nurturing home ritual with our Flocca Linen Face Towel and Flocca Linen Hand Towel. Along with maximum softness and absorbency, our towels offer a rich, sumptuous texture that gently exfoliates and leaves the skin feeling invigorated. The perfect present for someone who needs to spoil themselves with a little everyday pampering.   Basix Linen Napkin in Petra featured in Inside Out magazine, styled by @tessthyregod Basix Linen NapkinsLuxurious napkins are a practical indulgence that bring an inviting touch to any table setting. An ideal gift for the entertainer, a set of four to six napkins in warm, earthy shades will work beautifully in any interior scheme. Our handcrafted napkins are also machine washable, making them an easy-care gift that will bring everyday elegance to meal times. HMCo Gift card If you can’t decide on the perfect present, let your loved one choose with a HMCo gift card, which can be delivered to your email or to the recipient's email directly. You can also explore our Shop My Style gallery or visit us on Instagram for more gifting inspiration.Purchase a e-gift card here.
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The Art of Gifting: Luxury

We have curated a timeless selection of Hale Mercantile Co. show-stopping gestures. Whether for someone special or to treat ones self, these curated gifts are guaranteed to delight and will create memorable experiences at home.   Featuring: Basix linen Quilt in Sable, Crush Linen Throw in Argent and Linen in Mare, Argent and Sable hues.   Basix Linen Quilt Crafted from fine Italian linen yarns, our sumptuous, texture-rich quilt is an all-season staple that will be treasured for many years to come. Our softened pure linen quilt features a delicately embroidered repeat embellishment and a simple seam edge, with generous sizing and a medium weight making this versatile piece ideal for layering,      Via @byron_beach_abodes featuring: Flocca Linen Body Cushion in Brun.   Flocca Linen Body Pillow Our adaptable Flocca Linen Body Pillow is an elegant combination of luxury and practicality that will bring comfort and style to a bedroom or living space. Extra long and finished with beautifully hand-tufted edges, our body pillow features a machine washable cover that can be easily changed for a fresh look as desired.      Featuring: Flocca Linen Blanket in Russo, Crush Double Linen Throw in Armee/Sable and Bedding hues in Armee, Sable and Russo.   Flocca Linen Blanket Crafted from a 100% pure linen and cotton blend, our Flocca Linen Blanket has a rich, boxed pattern that adds a luxurious textural layer to a bed or sofa. The generous size allows for a soft, sumptuous drape, while its medium weight and range of timeless colors make this piece adaptable to any season and bedroom scheme.     Featuring: Flocca Linen Bath Towel and Flocca Linen Hand towel in Russo.   Flocca Linen Towels Luxurious essentials such as our sumptuous Flocca Linen Towels can transform a bathroom into a restorative sanctuary, with maximum softness, absorbency and durability for the bathroom or beach and rich textural appeal that will elevate the everyday. Wrap up a set of face, hand and bath towels for the ultimate bathroom indulgence.  
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Hosting Essentials

Hosting Essentials

With the festive season upon us, now is the time to start thinking about how to create a warm and inviting atmosphere for holiday guests. Whether it’s a beautifully presented table setting, a soothing, sensory bathroom or an inviting bedroom layered with soft and textural pure linen, a few thoughtful touches can go a long way in elevating everyday spaces to make visitors feel luxuriously at home.    Featuring: Flocca Linen Tablecloth in Sable, Basix Linen Runner Brun and Basix Stripe Napkin in Brun/Sable.   If you are planning a gathering with loved ones, embrace a look of undone elegance that puts everyone at ease. Starting with our Flocca Linen Tablecloth as an adaptable backdrop, you can then layer pieces from our table linen collection. A soft, relaxed runner draped over the table will make every meal feel like a special occasion, while our pure linen napkins in a range of earthy, muted hues allow you to personalize your setting. These fuss-free pieces are machine washable, making them a practical, easy-care indulgence you’ll enjoy using long after the celebrations are over.       Tablescape Featuring: Flocca Linen Tablecloth in Carmel, Basix Linen Runner in Russo and Carmel and Basix Linen Napkin in Carmel and Russo.   Not to be overlooked, the guest bathroom can be easily transformed into a blissful sanctuary with the addition of some little luxuries. Our range of beautifully handcrafted pure linen towels, including face, hand and bath towels, will imbue rich textural appeal, while a selection of our signature rich, classic tones will bring warmth to a pared-back space. Once your guests go home, you can continue to enjoy these pieces as part of your daily rituals.    Guest bathroom featuring Kristine Guest Towel in Sable by @logankilleninteriors Photography: @jmarquephoto Purchased through @sundayshop.co   Featuring: Left - Flocca Linen Bath Towel and Hand Towel in Russo. Right - Flocca Linen Bath Sheet in Sable. For a bedroom they’ll never want to leave, impress overnight visitors with deliciously soft HMCo bedding in soothing, timeless hues. From lightweight to mid-weight, our pure linen sheets, duvets and blankets ensure guests are comfortable no matter the climate and can be easily layered up or down as needed. Why not add a sumptuous throw to the back of an armchair or place a pure linen cushion on the sofa? Having luxurious pieces within easy reach will keep guests happy while providing classic style and textural appeal in all seasons.     Featuring: Flocca Linen Duvet in Russo, Crush Double Throw in Russo/Sable and Crush Linen Blanket in Quill.  
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Styling a Monochrome Palette

Styling a Monochrome Palette

There are few interior schemes more classic and adaptable than monochrome. Inherently elegant, this timeless look creates a calm and cohesive appearance that works in almost any home, from traditional to contemporary, with a tonal ombre effect that can be both moody and sophisticated or soothing and subtle. Featuring: Flocca Linen Duvet in Fog, Flocca Linen Flat Sheet in Ayrton, Flocca Linen Pillowcases in Tempest and Flocca European Pilowcases in Roy. While styling a monochrome scheme may seem simple, the use of similar hues across floors, walls, soft furnishings and decor can easily come across as stark, cold or otherwise inviting when the space is lacking in texture, natural materials, and thoughtful details that imbue warmth and elevate the look with hints of understated luxury. The key to mastering monochrome lies in layering, starting with a base colour on the walls which can then be complemented by soft furnishings to enhance your palette. Layering textures can prevent the space from looking flat, while accent pieces such as lighting, mirrors, plaster features and unique furniture can also help to lift a neutral, monochrome scheme. Featuring: Flocca Linen Duvet in Petra, Flocca Linen Flat Sheet in Sable and Flocca Linen Pillowcases in Petra and Sable. In the stunning Armadale home of architect Rob Mills, elegant and uninterrupted spaces have been achieved by emphasising subtle colour changes and luxurious materials and finishes. In the bedroom, our Flocca Linen Duvet in Nox and Flocca Linen Pillowcases in Nox and Sable lend tactile beauty and warmth, with delicately hand-tufted edges and a subtle melange softening a contemporary interior space. Featuring: Flocca Linen Duvet in Nox and Flocca Linen Pillowcases in Sable in Nox. A characteristic of monochrome interiors is a sense of simplicity, with natural materials – from cool marble to warm and textural linen – adding interest and balance without being overpowering. Carrying a similar colour palette throughout a room creates the perfect backdrop for standout pieces such as a unique side table or much-loved vase to be showcased, while pure linen bedding offers the perfect opportunity to build tonal layers that bring a sumptuous, lived-in quality to a modern monochrome look.
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Shop Our Style: Nestled in Nature

Our new pure linen bedding look, Nestled in Nature, welcomes the shifting of seasons, with comforting layers to cocoon you in luxurious softness and texture on crisp autumn evenings and misty winter mornings. Early nights cozied up on the sofa, wrapped in sumptuously soft blankets while listening to raindrops gently tapping on the window, and falling asleep between grounding layers of Kali, Armee and Elk.    Featuring: Flocca Linen Blanket in Elk and Crush Linen Throw in Armee.   For this look, we took inspiration from American artist Michael Dines, whose earthy, ethereal paintings depict natural landscapes in moody, muted tones. Dines’ foggy and evocative artwork utilizes cool and warm tones to balance light and shadow, capturing the freshness of moisture in the air and dew in the grass to bring to life rich and verdant pastoral scenes.    Artwork by Michael Dines. image via michaeldines.com   Organic style interiors by @marieflaniganinteriors | Photography: @juliesoefer featuring artwork by Michael Dines. Image via Luxe Magazine.   Informed by the arrival of shorter days and cooler nights, Nestled in Nature evokes a soothing rural landscape reflecting a wintry palette. Our Flocca Linen Duvet and Flocca Linen Flat Sheet in Kali, a sandy grey melange with a warm undertone, recalls the softest hint of sunlight dappling through grey skies, with our Flocca Linen Pillowcase and Crush Linen Throw in Armee imbuing an earthy element reminiscent of lush pastures. Gentle warmth is offered by our richly tactile Flocca Linen Blanket in Elk, a light and cool mid-brown hue akin to woodland fauna, while pillows and cushions in a combination of Nox and Sable/Nox stripes add moody melange accents.      Shop 'Nestled in Nature' and explore other styles in Shop our Style   Bedscape Features: Flocca Linen Duvet in Kali Flocca Linen Flat Sheet in Kali Flocca Linen Blanket in Elk Crush Linen Throw in Armee Basix Stripe Pillowcase in Nox/Sable Basix Linen Pillowcase in Nox Flocca Linen Pillowcase in Armee Basix Stripe Pillow in Nox/Sable
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Mediterranean Style

The Mediterranean has long had an influence on the world of design, and it’s easy to see why. Synonymous with the good life, the region evokes leisurely days filled with sun and sea, a place rich in history, culture and tradition, and with a glorious climate that lends itself to a relaxed outdoor lifestyle. Rooted in centuries of life along one of the world’s most captivating coastlines, this look has classic appeal yet can be easily adapted in more contemporary ways. Via @ad_magazine,Santorini, Greece. Photography @niallkelly18  Homes in the Mediterranean are designed to complement their surroundings, with locally sourced stone and terracotta alongside woven baskets and handmade ceramics. A strong sense of craftsmanship pervades, and the overall sentiment is one of unhurriedness and embracing a slower pace. These homes are made to be lived in, with a focus on open, light-filled spaces, natural materials, and a connection to the outdoors. Thankfully, channelling the carefree feeling of a summer vacation at home doesn't require an Italian villa or a Balearic island getaway. Architectural features aside, the essence of Mediterranean design has some key characteristics that are easy to achieve and work in almost any location, starting with a fresh, light palette. White-washed walls, stone, timber and render coupled with soft curves and organic shapes create a blank canvas to layer raw, tactile materials – clay, linen, rattan and terracotta – that imbue a handmade quality and fuse modern with traditional.   Via @ad_magazine - Photographer @matthieusalvaing Finding a balance so that the look that doesn’t appear ‘themed’ means blending old with new, boho with minimalism. As the Mediterranean is such an eclectic mix of countries and cultures, an eclectic approach to design is key, allowing freedom to adapt this style to suit your interior scheme. There is a focus on pieces that combine functionality with beauty, making spaces highly liveable in a day-to-day environment while offering small moments of pleasure through pieces that elevate everyday routines.In the luxurious, light-filled bathroom of Byron Beach Abodes, the classic dense waffle design of our Flocca Linen Bath Towels add textural appeal and warm contrast to a smooth, white palette reminiscent of classic Mediterranean style. Our pure linen towels make an easy addition to a Mediterranean-inspired scheme, with their breathability, absorbency and fast-drying properties ideal for warmer climates. Our Basix Linen Curtains, alongside a rain shower and freestanding bathtub, further add to the feeling of stepping into a spa-like sanctuary.   The loft bedroom in The Cabin. Via @byron_beach_abodes featuring: Flocca Linen Towels in Sable and Basix Linen curtains Sable. The influence of the Mediterranean can also be seen in the effortlessly elegant home of celebrity fashion stylist Dani Michelle, whose clients include the Kardashians. Enlisting the help of high-profile designer Leanne Ford, this Los Angeles retreat has been transformed into a Mediterranean-inspired oasis that exudes barefoot glamour. The open living and dining area features exposed timber beams and white sanded grout swathed on stone walls, while vintage accents sit beside modern artifacts.   LA Home of Stylist Dani Michelle @danixmichelle Interiors: @leannefordinteriorsPhotography: @amyneunsinger In the bedroom, large windows dressed with sheer curtains allow natural light to pour in. Our Flocca Linen Blanket in light and sandy Sable is layered over our pure linen bedding in Ayrton, a classic antique white, as black accents including framed vintage artwork introduce a contemporary element that makes the space feel timeless and modern. Our pure linen bedding works beautifully in warmer climates, whether it be the Mediterranean, California or Australia, lending a soft and dry yet sumptuously textural feeling to your bedroom.   LA Home of Stylist Dani Michelle @danixmichelle Interiors: @leannefordinteriorsPhotography: @amyneunsinger Featuring: Linen Bedding in Ayrton and Flocca Linen Blanket in Sable.  
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All Seasons Adaptability

Just like choosing classic, well-made items for your wardrobe, investing in adaptable, high-quality bedding that can be enjoyed throughout the year means you can indulge in superior style and comfort no matter the month or climate. Discover our most popular tran-seasonal pieces, each offering sumptuous softness and textural appeal that you’ll reach for on balmy summer nights, cold winter mornings, and everything in between. Flocca Linen BedspreadExuding classic European style, this intricate piece will elevate your bedroom with effortless luxury in an instant. Crafted from medium-weight pure linen on a jacquard loom, our exquisite bedspread features a timeless, vintage-inspired diamond pattern and offers a generous Queen/King size that drapes beautifully over your bed linen.   Flocca Linen Bedspread in Ayrton paired with Petra and Ayrton. The cool, dry feeling of pure linen fibers ensures an unsurpassed sleep experience year-round, capturing warmth in the cooler months while being wonderfully breathable when the temperature rises. Available in two of our most coveted classic hues, Ayrton and Sable, this heirloom piece adds a light layer on warm summer nights or a look of freshness and simplicity when draped over your duvet in winter. Featuring: Flocca Linen Bedspread in Ayrton, Flocca Linen Duvet in Ayrton and Flocca Linen Pillowcases in Ayrton and Sable. Basix Linen QuiltSoft and subtle, our quilt is a favorite piece in the collection that can be adapted to suit many interior looks. It features an embroidered design that creates a plush quilted effect and is available in three versatile hues of Ayrton, Sable and Gris, all complementing a wide range of bed linen colors and styles. Softened and with a simple seam edge, our quilt is machine washable, making it easy to care for throughout the year. Featuring: Basix Linen Quilt in Sable with Ayrton, Floss and Brun.When the weather warms up, enrich your bedroom with timeless style by using our quilt as a duvet alternative, and in the cooler months, simply layer it for additional warmth and textural appeal, creating a gentle and welcoming bedscape that will keep you cosy through winter. This piece works best with relaxed styling for an effortless drape, or for a traditional structured look, folded at the end of the bed. Basix Linen Quilt in Ayrton, paired with Ayrton and Petra. Basix Linen CoverletOffering a more traditional, tailored design, our coverlet is crafted from fine Italian linen yarns and features a delicately embroidered repeat embellishment that gives it a slim, quilted profile. Both highly functional and exuding an understated, romantic appeal, our coverlet is a timeless and versatile addition to any bedroom. Basix Linen Coverlet in Ayrton and Gris.Designed for Queen/King-size coverage and available in three adaptable tones – Ayrton, Sable and Gris – this easy care piece is machine washable, making it as practical as it is beautiful. Whether enjoyed as a soft and lightweight duvet alternative in the summer or as an extra winter layer, our coverlet will complement any bedding scheme and prove to be a valuable investment in year-round luxury and comfort. Flocca, Crush and Merino BlanketsFrom fine merino to pure linen, our luxurious collection of blankets will elevate your home with superior softness and comfort in all seasons. With light and midweight options in a range of timeless hues, our blankets are the most effective option for adding layers of texture to your home and work both in the bedroom and living spaces. Crush Merino Blanket in Cep Melange, paired with Floss, Cep and Armee. Crush Linen Blanket in Quill, paired with Bere, Brun and Moro.While our quilts, coverlets and bedspreads are best suited to the bedroom, our blankets can be styled in a variety of ways throughout the home, from relaxed to dramatic, loose or structured. Generous in size, they can be draped over the back of a sofa or your favourite armchair, while also doubling as a light summer duvet alternative or bringing an extra layer of warmth to your bed during the cooler months. Flocca Linen Blanket in Elk, paired with Petra, Kali, Ayrton and Rok.
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Interior Trend - A Modern Approach to Wainscoting

Originally used in heritage homes to protect walls from being damaged by furniture as well as add an extra layer of insulation, today wainscoting has taken on a more decorative purpose. Found everywhere from coastal cottages to minimalist apartments, this technique of using paneled boards to clad walls is making a modern comeback with refined interpretations and contemporary materials. Example of traditional wainscoting enhanced design by @georgina_jeffries Wainscoting involves a portion of an internal wall being clad with panels, adding a decorative element to a pared-back space or highlighting a home's traditional features. This versatile trend can be adapted to suit just about any design scheme, from country to beachy and everything in between, and has been very popular as a modern adaption of a headboard with the lower portion of the wall featuring statement-making paneling detail. @Pago_middleton designed by @fabrikate_creative_spaces featuring Basix fitted sheet and pillowcases in Carmel and Flocca Linen Duvet in Kali. Kasa Byron - Design & Decoration by @spacestudio__ @mimdesignstudio @kimberleywiedermann, Photography: @tfadtomferguson Featuring: Flocca Linen Duvet, Flocca Linen Europeans and Flocca Linen Body Cushion in Armee. With a Crush Double Linen Throw in Armee/Sable. Seen below in the new Surround by Laminex campaign, this look can lend sumptuous textural interest to your interior, with pre-primed sheets of raw MDF in a sophisticated scallop shape bringing a luxurious touch to the bedroom. The rich and earthy Dulux Sienna Stone hue in gently undulating Scallop 135 is placed below narrow, delicately scalloped panelling (Scallop 45) in Dulux Cat Mint, offering a cool and contemporary contrast that instantly elevates the space. Featuring: Flocca Linen Duvet in Brun, Basix Linen Fitted Sheet in Moro, Flocca Linen Pillowcases in Moro and Crush Linen Throw in Brun.Wainscoting is an easy way to add depth and character to your home, with a simple tongue and groove system meaning the hardest part is choosing your paint colour. Here, our pure linen bedding in grounding Moro and Brun complements the wall cladding with toffee and mulberry tones for a look that is both classic and modern. Featuring: Flocca Linen Duvet in Brun, Basix Linen Fitted Sheet in Moro, Flocca Linen Pillowcases in Moro and Crush Linen Throw in Brun. Surround by Laminex Campaign (image 4 & 5) Creative direction: @ortolandesign Set Design: @studioesteta Styling: @becksimonstylist Photography: @evegwilson Other featured pieces : Rug @halcyonlake Wall Sconce @marzdesigns Ceramics @pepiteshop @dinosaur_designs Paint @duluxaus
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Classic Californian Style

An effortless blend of coastal, cottage and contemporary with mid-century accents, it’s no surprise that classic Californian style is an enduring favorite. Combining modern and traditional design with an undone elegance, this timeless look is characterized by rich texture, calming neutrals and natural materials, drawing inspiration from the culture, architecture and lifestyle of the West Coast to create a unique and adaptable aesthetic that exudes comfort, personality and heritage.   Many hallmarks of classic Californian style as we know it today arose from the Mission Revival Style of the late 19th century, which mimicked the Spanish missions built a century earlier. Harking back to simpler times, the white stucco walls, clay tile roofs, large, curved windows and sun-drenched patios became a significant inspiration for Californian architecture long after, with ornamental detailing largely eschewed for clean lines and solid, exposed rafters.    1936 Spanish Mission style Sydney home by architect Allan Edgecliff Stafford revamped by Studio Kate.    When the Art Deco movement began to flourish in the 1920s, decorative accents became more prevalent – rich, bold color and lush texture – which were later tempered by the subtle restraint of mid-century modernist design and its emphasis on function. The result was a backdrop centred on organic shapes, natural materials and rich tactility that set the mood for unique yet timeless furnishings  – from eclectic vintage finds to handcrafted statement pieces – that tell a story.    Photography by Ricardo Labougle. via Architectural digest   A hybrid of several popular styles, classic Californian style is highly versatile and lends itself to contemporary, light-filled spaces as much as a bold, moody bungalow of blues and greens, as observed in this decadent yet lived-in Ojai residence. Designer by Nickey Kehoe balances plush and playful while maintaining a traditional edge, featuring our Flocca Linen Duvet in Carmel in the bedroom to imbue warmth to earthy greens and greys. Complete the look with Brun, Nox and Mare to create a sumptuous sleep haven at home, while benefiting from the softness, breathability and year-round comfort of pure linen bedding.    Featuring: Flocca Linen Duvet in Carmel.The traditional elements of classic Californian style reference a cottage look synonymous with tranquil beach houses dotted along the west coast, a wholesome, handcrafted approach that surged in popularity during the pandemic. More time spent at home saw a shift away from wild patterns and bold trends and a move towards comforting, classic interiors that evoke a sense of connection to people and place, with a high/low mix of antiques, mid-century statement pieces and modern luxuries achieving a worldly yet cosy feel.   Featuring: Flocca Linen body cushion and Flocca Linen pillowcases in Floss.This contemporary retreat by interior designer Vanessa Alexander exudes classic Californian style with a strong cottage influence, from the fresh white palette to the thoughtful blend of vintage and modern furnishings. In the sun-dappled bedroom, a feminine, earthy scheme creates the perfect balance of lightness and texture, with our Flocca Linen Body Pillow featured in Floss. The hand-tufted edges of our Flocca range are a nod to a traditional cottage style, their understated detail offering a handcrafted accent that delights in its simplicity. Complete the look with soothing Petra and our warming Basix Stripe Linen pillowcase in Carmel/Tempest.   Featuring: Flocca Linen Blanket in Sable.This stunning space by Amber Interiors ticks all the boxes when it comes to quintessential Californian style – calming, neutral hues enriched with texture, coupled with a thoughtful curation of statement pieces and timeless accents that blur the lines between modern and traditional. Our Flocca Linen Blanket in light and sandy Sable is the ideal accompaniment to this elegant bedroom, with tan leather, timber and ceramics adding further layers of textural interest. Complete the look with Kali, Carmel and Russo to enrich a pared-back palette with warm, earthy tones.    
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Russo & Brun - The Dynamic Duo

 There is no easier way to imbue your home with generous warmth and textural appeal than with pure linen accessories in rich, earthy tones. Our coveted range of pure linen accessories in Russo and Brun has proven popular with stylists and designers alike, who appreciate the luxurious yet grounding qualities offered by these versatile hues.   Flocca Linen Duvet and Flat sheet in Brun, Basix Pillowcases in Brun and Sable, Basix Fitted sheet and Bedskirt in Sable and Crush Double Throw in Russo/Sable.Brun (a two-tone weave) is a beautiful toffee hue, blended with our signature Sable to create a subtle melange, while Russo offers a rich yet earthy rust tone. Both timeless and on-trend, these indulgent hues work wonderfully together in any home decor scheme, bringing warmth to a light, pared-back aesthetic and seamlessly complementing a collectively rich palette. San Francisco apartment by Innen Studio, photography: @bessfriday - featuring: Flocca Linen Cushion in Brun. Complete the palette with Roy and Carmel.Our Flocca Linen Cushion in Russo adds instant warmth and texture to any area of the home, from an elegantly laidback bedscape to your favourite sofa or armchair, while our popular Crush Linen Throw in Brun lends a sumptuous layer of textural interest when draped over your duvet or as a cosy accompaniment in your living room. HENNE by Brahman Perera - Featuring: Flocca Linen Cushion in Russo. Achieve the palette with Carmel (caramel), Petra (Pale stone white) and Sable (sand).This inviting space, created by Melbourne-based interior design studio Brahman Perera, is a natural fit for our handcrafted Flocca Linen Cushion in rich and earthy Russo. Sitting alongside handwoven Kilim rugs and grained white-washed walls, this pure linen piece adds comfort and depth as well as a further element of masterful craftsmanship. Mornington Peninsula Home by Studio Esteta - Featuring: Flocca Linen European pillowcases as a cushion in Russo and Crush Linen Throw in Brun. Achieve the palette with Bere (warm chocolate brown). The timber tones and earthy details throughout this Mornington Peninsula home, designed by Studio Esteta, provide a calm and grounding space for our Flocca European Linen Pillowcase in Russo and our Crush Linen Throw in Brun. Pre-washed for softness and finished with hand-tufted edges, our pure linen pillowcase adds an artisan touch to this thoughtfully curated setting, while the beautifully rich toffee tone and subtle melange of our throw in Brun offer a layer of textural appeal when draped loosely over the lounge.   Mornington Peninsula Home by Studio Esteta - Featuring: Flocca Linen Duvet in Armee, Flocca Linen Pillowcases in Carmel, Flocca Linen European Pillowcases in Russo and Crush Linen Throw in Brun. In the bedroom, the rich rust tone of Russo paired with Armee and Carmel, imbues an earthy elegance that reflects the home’s natural surroundings, with our pure linen throw in Brun adding a layer of luxurious comfort. Melbourne residence by Powell & Glenn - Featuring Flocca Linen Cushion in Russo. Complete the palette with Kali (warm stone grey), Nox (charcoal melange) and Crush Linen Blanket in Silva (emerald green).This contemporary, light-filled Melbourne residence, designed by architectural firm Powell & Glenn, proves that the earthiness of Russo can work just as well in modern, minimalist interiors, lending a welcome touch of raw tactility to a smooth palette of grey, white and black. Against this cool backdrop, the richness of Russo glows with understated warmth. Margaret River residence by Decus Interiors - Featuring: Crush Linen Throw in Brun. Complete the look with Armee (deep Khaki green), Sable and Kali (warm stone grey)Russo is ideally suited to this stunning Margaret River residence, designed by Sydney-based Decus Interiors, working beautifully within the bushland-meets-coastline setting and complementing a soothing, nature-inspired palette. The subtle warmth of Sable, our light and sandy hue that has been blended with Brun to create the throw’s signature melange, gently shines through to enhance copper and timber accents, while a soft fringe on either end adds understated detail to a neutral bedding scheme.
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Life/Style Migration

 It is likely you've heard about friends, family or colleagues making a 'tree change' or 'sea change' in recent years, or perhaps you’ve even made one yourself. During the pandemic, Australia – and indeed the world – has seen a great shift from urban to rural living, with many people deserting city centers in favor of smaller country and coastal villages. This regional relocation is not only satisfying a desire for a simpler life, but it has also inspired a renewed approach to style and design centered around an appreciation for small everyday pleasures. A collective craving for a slower pace has brought about both a geographical and cultural shift, with those moving away from cities seeing themselves and their homes from a fresh perspective. Travelling from cosmopolitan capitals to the countryside or coast, these tree- and sea-changers are bringing with them their contemporary sensibilities and leaving behind the hurriedness of modern life, creating space to discover what feels meaningful and authentic. The Burrows, Swansea Tasmania with views overlooking Great Oyster Bay. @the_burrows_swansea | Featuring: Flocca Linen Body Cushion, Flocca Linen Cushions and Basix stripe cushion in Fog/Tempest. Heightened regard for all things slow is seeing us increasingly wanting to surround ourselves with handmade, high-quality pieces – from interiors to fashion – that tell a story, are classic in their design and are made to last. Spending more time at home than ever before, it has become paramount that we create a space that satisfies an innate need for connection to each other, and to the natural world. Artisan skills are seeing a resurgence, with ceramics and basket weaving popular examples of how traditional handicrafts can bring both beauty and functionality to our living spaces. While a rural reset in itself can be beneficial to our well-being, there is also a strong tendency toward nature-inspired design, where colors, shapes and materials are chosen – either intentionally or subconsciously – for their ability to evoke the same soothing and restorative effects of being in the outdoors. Our signature range of pure lining bedding in muted, earthy tones is the perfect way to bring nature’s palette into your home, from the mushroom-hued Cep and forest-green Silva to our grounding pinks and tranquil blues. Accents of oceanic Mare, chocolate-hued Bere, and our muted mulberry tone Moro are ideal for imbuing warmth to our core neutral palette and reflecting rich outdoor tones. Crush Linen Blanket in Silva, a new deep emerald green hue inspired by Farway Forrest. | Piero Portaluppi’s Villa Necchi via @moro_dabron Classical influenced modern kitchen by deVOL Kitchens @devolkitchens | Earthy textural hues from Earthy Dreamscape Shop our Style. This connection to the landscape extends beyond interior design into the field of architecture, with new builds and renovations exploring innovative, creative solutions to ensure eco-conscious construction is just as important as aesthetics when it comes to creating our rural sanctuaries. Marrying a high quality of living with a responsibility to the land, homes are seen as an extension of the owner’s values, and both inside and out, speed and convenience are being replaced with slow, sustainable principles. Twin Bridges by Workstead | Photography: Matthew Williams | published in est. Living. Twin Bridges by Workstead | Photography: Matthew Williams | published in est. Living. This highly informed aesthetic takes inspiration from both traditional and contemporary design, with everything from sympathetically restored Victorian townhouses to rustic chic farmhouses embracing simplicity and connection, with timeless style and a sense of craftsmanship the key focus. Raw, reclaimed wood is juxtaposed with sleek, minimal furnishings, while brick and terracotta imbue warmth to clean-lined, open-plan spaces. Homes are modernized but remain classic in their use of traditional materials, finished with a look of effortless elegance that would fit seamlessly into any geographic setting. Modern Farmhouse - Upstate New York by Architect Niels Schoenfelder | Photography: Björn Wallander | Published in Architectural Digest Soft furnishings, such as our new Crush Linen Blanket, are the perfect complement to natural materials like clay and timber, imbuing a further layer of textural interest. Our sumptuous linen blanket brings nature inside with three new hues inspired by the outside world – Alba is a light stone hue likened to a washed river pebble; Silva is a deep emerald green reminiscent of a faraway forest; Quill offers an intense yet muted and earthy pink currant. This versatile piece suits contemporary or classic interiors, working beautifully in the bedroom or as a deliciously soft throw blanket in your living space. Crush Linen Blanket in Quill, Flocca Linen Duvet in Bere, Flocca Flat Sheet in Brun, Crush Linen Throw in Brun, Flocca Body Cushion in Brun, Flocca European Pillowcase in Bere and Flocca Linen Pillowcases in Moro. The adaptability of a nature-inspired palette, coupled with the growing demand for ethical production, is also being utilized in the world of fashion, where classic, relaxed silhouettes and high-quality fabrics in muted, versatile hues are the antidote to fast fashion. Taking inspiration from both masculine and feminine forms, traditional yet modern garments are featured in soothing, understated tones informed by the natural landscape, exuding timeless style, functionality and a sense of ease. Local Victorian knitwear brand Francie, made in Melbourne from Australian/NZ wool. @___francie___ European slow fashion house H+Hannoh Wessel made in Italy. @hannohwessel At its heart, this considered approach to style is about surrounding ourselves only with the things we truly love, and investing in classic, well-made pieces that will elevate our bedroom, wardrobe, and living spaces as well as bring beauty and purpose to our everyday routines for many years to come. Crush Linen Blanket in Alba, made in Europe of pure Italian linen yarns.
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Designer Profile: Williams Burton Leopardi

This Adelaide-based architectural design studio has an innate ability to honour classical architectural styles while imbuing a fresh, modern sensibility to every project. We visit three of Williams Burton Leopardi’s inspiring transformations that highlight this thoughtful balance of old and new and are delighted that each of these homes features our pure linen bedding, complementing authentic, elevated spaces that are Williams Burton Leopardi’s trademark.        Steeped in history, the elegant Kingswood Residence in Adelaide’s inner east favours warm, neutral hues, exuding an air of understated luxury. Starting as a dark and highly ornate home, a contemporary transformation has seen it become a welcoming, light-filled space that retains its traditional charm. In the serene and tonal bedroom, our Flocca Linen Duvet Cover in Petra and pillowcases in Kali and Petra provide a calming, neutral palette, while our Flocca Linen Flat Sheet in Brun adds a layer of rich warmth.       Featuring: Flocca Linen Duvet in Petra, Flocca Linen Flat Sheet in Brun and Flocca Linen Pillowcases in Petra and Kali. The generous yet graceful Unley Park residence in Adelaide's south was originally built in 1937, combining Art Deco and Art Nouveau styling. After undergoing a sympathetic refresh, the home now offers a feeling of intimacy and connection, with warm, rich tones and antique furnishings taking on a light, contemporary aesthetic through the reimagined building design. Our sumptuous pure linen bedding in Kali, Brun and Nox complement the home’s artful, considered spaces, imbuing a sense of handcrafted beauty that can be found throughout.   Featuring: Flocca Linen Duvet in Kali, Flocca Linen Flat Sheet in Brun and Basix Linen Pillowcases in Nox and Kali.   In North Adelaide, the grand Stanley Residence exudes luxurious simplicity. The expansive, three-storey building’s existing classical-inspired design has been elevated to an inviting home of refined elegance that welcomes family life, with sophisticated finishes tempered by warm accents that whisper understated elegance and simple pleasures. Our pure linen bedding in our signature pale stone hue Petra brings timeless style and texture to the bedroom, where marble surfaces and luxurious touches add interest to a light, pared-back palette.      Featuring: Flocca Linen Duvet in Petra and Flocca Linen Pillowcases in Petra. For more information on Williams Burton Leopardi, visit Williams Burton Leopardi.
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Flocca Linen Blanket: A Designer Favourite

With its sumptuous textural appeal and classic, understated hues, it is no surprise our luxurious Flocca Linen Blanket is favoured by top stylists and designers. Exquisitely handcrafted end-to-end in Europe from a 100% pure linen and cotton blend, this versatile piece features a rich, boxed pattern that imbues timeless, tactile beauty and works in many different interior schemes.    Flocca Linen Blanket in Roy, Flocca Linen Duvet in Petra, Flocca Body Cushion in Ayrton and Basix Linen Pillowcases in Roy.   Embracing quality over quantity, this stunning Albert Park home restoration by Melbourne-based interior architect Edwina Glenn features thoughtfully curated furnishings and high-end finishes designed to stand the test of time. An urban retreat inspired by the Australian landscape, Edwina set out to create a space that is both sophisticated and functional, with our Flocca Linen Blanket in rich and earthy Russo bringing warmth to the home’s timeless, understated palette.   Featuring: Flocca Linen Blanket in Russo, Flocca Linen Duvet in Carmel, Flocca Linen Pillowcase in Carmel, Basix Fitted Sheet in Floss and Flocca Linen pillowcase in Floss. This central Victorian residence by Melbourne-based Flack Studio exudes history and romance, with age expressed through patina and moody spaces offering an inviting escape. As featured in The Local Project, the designers worked on the rural 19th-century homestead alongside Eckersley Garden Architecture, known for their traditional and European influence, to create a home immersed in its rural landscape. In the bedroom, our Flocca Linen Blanket in soothing, pale grey Fog is the perfect complement to moody, nature-inspired hues, adding a further layer of textural richness.   Featuring: Flocca Linen Blanket in Fog.Our Flocca Linen Blanket in mid-charcoal Tempest proved a perfect addition to the master bedroom of this chic, Parisian-inspired house in the heart of Melbourne, which has been transformed by Nicholas Murray Architects into a contemporary, light-filled home that evokes classic European style befitting its tree-lined boulevard location. The laidback luxury of our linen blanket fits with the owner’s desire for a balance of vintage and modern, who worked closely with interior decorator Simone Haag to curate a look of restrained elegance. Featuring: Flocca Linen Blanket in Tempest. Complete the look with Flocca Linen Duvet in Fog and Basix Linen Pillowcases in Tempest.   While coveted for its luxurious aesthetic appeal, our linen blanket also makes a highly practical addition to your bedroom year-round, with natural breathability and medium weight making it a lusciously soft and comfortable layering piece in all seasons. Drape it over our Flocca Linen Duvet and pair it with our Flocca Linen Pillowcases – our linen bedding collection is designed to mix and match with ease.    Flocca Linen Blanket in Sable, Flocca Linen Duvet in Petra, Kristine Pillowcase in Sable, Kristine European Sham in Carmel and Basix Stripe Bolster in Carmel/Tempest.
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Focus on: Flocca Linen Bedspread

From ancient Italian villas to the royal courts of Spain and France, our Flocca Linen Bedspread takes inspiration from a rich and diverse history that exudes laidback luxury and timeless elegance. Honoring an art form that has been carried out through the ages, this beautiful heirloom piece tells a story of romance, understated opulence, and exquisite craftsmanship.    Flocca Pure Linen Bedspread in Sable. Long admired as a decorative cover to display beautiful design and showcase masterful skill, the use of bedspreads is a custom that has been around for thousands of years. From the beginnings of foreign luxury in ancient Rome, when hand-loomed coverlets, robes and tapestries were brought over by Asian armies, exquisitely embroidered bed covers made from linen and silk have been coveted and passed down through generations.   Villa Foscari by Andrea Palladio in Veneto, Italy. via @pierre.yovanovitch   In more recent times, bedspreads have been used to complement an array of modern interiors, with a simple, repeated pattern offsetting Art Deco walls and furnishings while a richness in texture elevates sleek, minimalist interiors with warmth and tactility. Today they remain popular for their aesthetic appeal, adding interest to an otherwise pared-back space while also lending a look of refinement and tidiness to a bedroom.    London project by Rose Uniacke (@roseuniacke)   Informed by European design traditions, our Flocca Linen Bedspread is woven on a jacquard loom and features a beautiful, vintage-inspired diamond pattern, while gentle fringing along all sides of the bedspread offers subtle, delicate detail. Luxurious yet understated, this versatile piece brings the feeling of lived-in layers to a contemporary scheme while offering freshness to more classic bedroom styles, always exuding a look of effortless elegance that is simple to achieve.     Flocca Pure Linen Bedspread in Ayrton.   When it comes to bed styling with our Flocca Linen Bedspread, less is more. Handcrafted with pure Italian heavyweight linen, our bedspread has been designed to drape sumptuously over your bed linen as a feature on its own, with a simple tuck under the pillows being all that is needed to make a style statement. As well as being a beautiful and luxurious addition to your bedroom, our pure linen bedspread is also wonderfully breathable, making it ideal for layering over a flat sheet in the warmer months.    Flocca Pure Linen Bedspread in Sable.   Available in our signature hues of Ayrton, a classic antique white, and our warm and sandy Sable, our elegant bedspread elevates any interior scheme with its timeless, handcrafted beauty. 
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Project Feature: Flinders Horizon by Mim Design

Creating an intimate connection with the natural world is something many of us seek in our homes and our daily lives, an aspiration that brings with it a sense of peace and wellbeing. Flinders Horizon, a stunning Mornington Peninsula project by Melbourne-based creative practice Mim Design, has achieved such an objective, utilising raw materials and soft layering to reflect the beauty and tactility of its environment.     Located within a dramatic, rugged setting in proximity to the ocean, the generous home sits comfortably in its surroundings, while the interior scheme introduces understated tonal variations to offer a balance of luxury and simplicity. Collaborating with BH Architects, Mim Design has embraced a soothing, pared-back palette to complement the building’s curved, organic lines, altogether forming a harmonious connection with the outdoor landscape.      The sumptuous texture and muted tones of our pure linen bedding and bath linen collections were the perfect accompaniment to this spacious and sun-drenched residence, featured recently on The Local Project. In the bedroom, the neutral tones of our handcrafted Flocca Linen Duvet and Flocca Linen Pillowcases in Kali evoke the sandy, undulating terrain outside, with floor-to-ceiling windows framing breathtaking views overlooking the ocean and allowing natural light to pour in.   Featuring: Flocca Linen Duvet in Kali and Flocca Linen Pillowcases in Kali In another bedroom, laidback layers of pure linen in our signature earthy hues of Petra and Roy drape gently against a backdrop of natural splendour, imbuing a contemporary coastal feel to this tranquil space. The influence of the home’s beautiful and untamed setting continues in the bunk room, where pieces from our Flocca range including our pure linen duvet, sheets and pillowcases in Mare, an oceanic hue that sits between green and blue, evoke the serenity of the sea. Featuring: Flocca Linen Duvet in Petra, Basix Linen Fitted Sheet in Petra, Flocca Linen Pillowcase Petra and Basix Linen Pillowcase in Roy   Featuring: Flocca Linen Duvet, Basix Linen Fitted Sheet and Flocca Linen Pillowcases all in Mare.   In fitting with the raw tactility and luxurious subtleties exhibited throughout Flinders Horizon, the bathroom exudes modern elegance, with our pure linen towels in our classic antique white hue Ayrton bringing softness to the natural stone and further elevating this bathing space to an immersive, spa-like experience.   Featuring: Flocca Linen Bath Towel in Ayrton. For more information on Flinders Horizon, visit Mim DesignArchitecture: BH Architects Photography: Peter ClarkeHale Mercantile Co. Linen purchased through our Mornington Peninsula stockist Coastal Living.  
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Earthy Dreamscape

As part of our Winter 2022 Lookbook, Earthy Dreamscape celebrates a gentle shifting of seasons, with warm, comforting layers of luxurious pure linen in hues evoking the romance of winter. Rich in softness and textural beauty, a palette of Rosa, Cep, Mare, Brun, Floss, Moro, and Sable combine harmoniously to create a bedroom sanctuary that is both grounding and heavenly.    Flocca Linen Duvet in Floss and Flocca Linen Flat Sheet in Cep and Floss. See Full scheme in Shop our Style here.For this look, we took inspiration from French visual artist Eva Jospin’s installation ‘Silk Room’, created for the Dior Autumn-Winter 2021-2022 Haute Couture Show at Musee Rodin in Paris, where the artist has used silk thread as well as hemp, linen and cotton to create an enchanting landscape. Embroidered entirely by hand, the work pays tribute to both the Embroidery Room at the Colonna Palace in Rome and to Virginia Woolf’s feminist manifesto A Room of One’s Own.     ‘An invitation to contemplation and imaginary journeys; a moment suspended in time where illusion enhances reality’       Eva Jospin's fanciful creation references utopian landscapes and monuments inspired by 18th-century Capriccios, forests, lianas, rocks and waterfalls, and places conducive to reverie and strolling, like the follies of baroque gardens. In a similar way, Earthy Dreamscape evokes a soothing outdoor landscape reflecting nature’s exquisite palette. Our clay pink Rosa and whisper-soft Floss lend warmth and feminity to lush, verdant Armee, while Moro and Brun invite richness to subtle, classic neutrals Cep and Sable.    Our dreamy winter look also draws inspiration from a luxurious ski chalet designed by Ken Fulk, nestled in the mountains of Vail, Colorado. Created with a storybook sense of wonder, the interiors are an imaginative balance of playfulness and sophistication. In the bathroom, a whimsical forest mural by American artist Rafael Arana conjures otherworldly landscapes, while in the cosy game room and bar, sumptuous draperies envelop the space to create the feeling of a lavish tent.         Informed by these reflective visions and artisan qualities, Earthy Dreamscape offers effortless elegance and understated luxury, from our delicately embroidered Basix Linen Quilt to our indulgent Crush Double Linen Throw. Timeless and versatile, each masterfully handcrafted piece will imbue your bedroom with an enduring style that transcends all seasons.     Crush Double Linen Throw in Moro/Floss, Basix Linen Quilt in Sable, Basix Stripe Linen Cushion in Mare/Bere and Flocca Linen Cushion in Brun.Pink shadows move softly across the setting sun. Calm skies, dramatic as the darkness of night draws in. Foraged berries. A cosy cottage on the edge of a forest, a whisper of sea spray and crashing waves in the distance.Shop Earthy Dreamscape Style here.  
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Luxury Benefits: Flocca Linen Towels

A rich history Luxuriously soft and highly absorbent, there is no better fabric to envelop yourself in after a relaxing shower or bath than sumptuous pure linen. As one of the world's most ancient textiles, the traditional use of linen towels in Scandinavian bathhouses demonstrates linen’s ability to bring a tranquil, spa-like experience to your bathroom and a nurturing sense of hygge to your daily self-care routine.   Flocca Linen Face Towel in Sable. Beyond its presence in Nordic spa rituals, the story of linen is interwoven with ancient Mediterranean civilisations from Egypt to Italy, evoking a sense of laidback luxury and artisan craftsmanship. Considered regal and refined, the lengthy and skillful process of making linen meant that it was often reserved for the wealthy while being regarded as a symbol of purity.   Beauty meets functionality While linen is favoured by stylists and designers for its sumptuous texture and classic style, its aesthetic appeal is matched by its practical benefits. Offering the convenience of being easy to care for, our pure linen towels require no more than a simple warm machine wash and medium tumble dry. Requiring no ironing and being quick to dry, pure linen towels are a low maintenance essential.   Flocca Linen Bath Towel and Bath Sheet in Armee. Our 100% pure European linen towels are almost exceptionally dense, offering superior absorbency and breathability and making them one of the most premium linen towels on the market. The pure linen waffle weave also features gentle exfoliating properties, rejuvenating the skin by removing dead skin cells and encouraging new cell growth. More than just an everyday indulgence, our classic dense weave waffle design will leave your skin feeling radiant and invigorated with every use.   Timeless and enduring style Whether your bathroom scheme is modern and minimalist or bold and playful, the addition of our handcrafted linen towels will imbue your space with an easy elegance, elevating any bathroom with textural warmth and interest. Offered in a range of earthy, muted tones, our linen towels are yarn-dyed for colour longevity, retaining their exquisite hues and becoming more sumptuous with each wash.   Elwood Residence by Flack Studio, published in Vogue Living features: Flocca Linen Hand Towel in Sable. Discover the perfect complement to a contemporary bathroom design in our Flocca bath linen range, with the coolness of marble, stone and concrete gently warmed and softened by the natural beauty of linen.    Sky Garden by CLO Studios features: Flocca Linen Hand Towel in Sable. Available in a variety of sizes, from the subtle luxury of our face towel to our generously sized bath towel, each piece from the Flocca range is finished with a delicately hand-tufted edge, adding a wonderful layer of textural appeal that only pure linen can achieve. Shop our 100% Pure European Linen collection here.
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Designer Profile: Georgina Jeffries

We have long admired the work of interior designer Georgina Jeffries, whose portfolio exudes timeless elegance and functional beauty. Based in coastal Victoria, Georgina has an innate ability to balance colour and texture harmoniously, eschewing trends in favour of enduring style.     With this emphasis on craftsmanship and designing rich, tactile and nurturing spaces, we are delighted that Georgina has chosen to feature pieces from our pure linen range in a number of her projects, with our signature muted hues and sumptuous textural appeal complementing the designer’s thoughtfully curated interiors.     Throughout the elegant and stately Brae House, a 1920s Toorak residence, Georgina has achieved a feeling of contemporary calm through her expert use of light and colour, with a palette of muted, moody blues creating cohesion from one room to the next. In the bedroom, our Flocca Linen Duvet Cover and pillowcases in Roy, a dusty cornflower hue, are layered over sheets and pillowcases in our mid-grey tone Tempest for beautiful tactile appeal, evoking classic charm and modern sensibilities.     Featuring: Flocca Linen Duvet Cover in Roy, Linen Sheets in Tempest and Flocca Linen Pillowcases in Tempest and Roy. Ocean House, located on Victoria’s Surf Coast, is imbued with similar soothing qualities through Georgina’s use of understated tones and natural materials, reflecting the serenity of its surrounding landscape. Accents of eucalyptus, silvery light and a briny seascape are reflected in the washed-out palette, with our Flocca Linen Duvet Cover in our classic taupe hue Cep, paired with pillowcases in Petra and Brun, blending seamlessly into the home’s evocative, nature-inspired aesthetic.    Featuring: Flocca Linen Duvet cover in Cep and Flocca Linen Pillowcases in Petra and Brun. In Melbourne’s east, Georgina’s Park House project marries heritage and contemporary elements, with refreshing use of colour and tactility throughout the Edwardian home. Set amid lush gardens, the interior features greens, blues and pinks along with high quality finishes to create spaces that are both moody and playful. In the bedroom, the rich, boxed pattern of our Flocca Linen Blanket in Roy adds sumptuous texture to a cool, blue palette that is gently warmed by timber parquetry and rust-hued accents.    Featuring: Flocca Linen Blanket in Roy.   For more information on Georgina Jeffries, visit Georgina Jeffries. 
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New Farm Apartment by Wrightson Stewart

Nestled in Brisbane’s leafy, historic New Farm is an inspiring renovation project by locally based interior design studio Wrightson Stewart, exuding classic, contemporary elegance. Flooded with natural light and furnished with exquisitely handcrafted accents, the newly expanded three-bedroom, two-bathroom apartment marries past and present, spanning the entire 13th floor of an iconic 1974-built heritage building and offering sweeping views overlooking the city.   Kitchen/Dining Room featuring Hale Mercantile Co. Flocca Linen Hand Towel in Russo   As featured in The Local Project, the richly layered space demonstrates a free-flowing connection from room to room. Expertly curated by Brisbane-based stylist Bindy Ward, the apartment embraces a range of products from our pure linen collection in the bedrooms, bathroom and kitchen, with the warm, textural tones of Sable, Russo and Cep a perfectly considered addition to the tonal palette. Offering a thoughtful selection of joinery, furniture, lighting and artwork that imbues an artisan quality throughout the home, our pure linen pieces sit beautifully within the apartment’s timeless interior spaces.    Master Bedroom features Hale Mercantile Co. Flocca Linen Duvet in Cep, Sable Flat Sheet and Fitted Sheet, Flocca Long Pillows in Cep and Sable and finished with a Flocca Linen Blanket in Russo.   The soothing master bedroom includes our Flocca Linen Duvet Cover in our classic taupe hue Cep, layered over our Basix Linen Fitted Sheet and Flocca Linen Flat Sheet in light and sandy Sable, while our Flocca Long Linen Pillowcases in both hues lend an elegant drape. Elevating the neutral palette with sumptuous warmth and texture is our generously sized Flocca Linen Blanket in rich and earthy Russo. In the second bedroom, a pure linen bedscape featuring Kali, Tempest and Armee come together to create a serene and grounding sleep sanctuary.    Master Bedroom features Hale Mercantile Co. Flocca Linen Duvet in Cep, Sable Flat Sheet and Fitted Sheet, Flocca Long Pillows in Cep and Sable and finished with a Flocca Linen Blanket in Russo.   In the elegantly pared-back bathroom, the smooth and cool surfaces of natural stone are imbued with luxurious warmth and tactility with the addition of our Flocca Linen Bath Sheet and Flocca Linen Hand Towel in Russo, the classic dense linen waffle design offering everyday sensory indulgence to this tranquil space. Beauty and functionality carry through to the kitchen, where our hand towels in Russo complement a warm palette of timber and brass accents.    Master Bedroom Ensuite featuring Hale Mercantile Co. Flocca Linen Hand Towel in Russo For more information on New Farm Apartment visit Wrightson Stewart.
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Focus on Color: Moro

You may have noticed various beautiful, rich tones of mulberry, plum and burgundy making an appearance in the interior design world in recent years, however these gorgeous hues are more than a passing trend. In addition to their discernible aesthetic appeal, these sumptuous and inviting shades are highly versatile, transcending all seasons and coordinating harmoniously with a wide range of colors to stunning effect.  Our much loved Moro is our softened, muted mulberry shade, designed to mix and match exquisitely with our signature range of subdued, earthy hues. Moro pairs perfectly with both cool and warm shades – we particularly love it layered with our rich toffee tone Brun – and can instantly add vibrancy and a depth of character to a neutral palette. Mulberry is used by stylists and interior designers to imbue timeless yet statement-making color to any space, from deep and rich shades to subtle and subdued variations.    Flocca Bedhead 'Short' in Moro, Flocca Body Cushion in Moro, Crush Double Throw in Moro/Floss.   In Sally Caroline's Palladiana Party makeover project, the designer took inspiration from the Melbourne bayside building's heritage as well as the owner's joyous and bold personality when she enlisted soft, muted tones including deep wine hues, pairing them with pink, green and gold to create a sense of playfulness and breathe new life into the historic home.     Palladiana Party, Interiors by Sally Caroline. Published in Belle Magazine and Est Living.   In Flack Studio's thoughtful interior design project that involved making over a 1930s Spanish mission beachfront home in Elwood, the designers introduced rich shades of mulberry everywhere from the walls to the carpet. Anything but traditional, the deep, sophisticated hue makes a style statement in the powder room, with mulberry tones offset by marble surfaces and warm, ambient lighting, proving that this shade can be both classic and modern.    Elwood Residence by Flack Studio. Published in Vogue Living. Photo credit: Anson Smart. Featuring our Flocca Linen Hand Towel in Russo   YSG Studio's Dream Weaver project took an eccentric, futurist approach to transform the box-like residence looking over Sydney Harbor. Incorporating shades of bold mulberry and clashing hues and shapes soft rugs and furnishings, a clear juxtaposition against the honed, predominantly glazed contemporary dwelling.   Dream Weaver by YSG Studio. Published in AD Germany. IDEA Awards 2022  Photo credit: Prue Ruscoe   Whether you prefer a rich, decedent palette or grounded, earthy tones, the softened, muted mulberry hue Moro can add just the right amount of sumptuous color to your space. Explore our range of pure linen pieces available in Moro to discover which will work best for your home,  whether introducing a subtle mulberry touch with our hand-tufted Flocca Macaron Linen Cushion, or enriching your bedscape with a swathe of color by layering our Flocca Linen Flat Sheet with other soothing, muted hues. Whichever you choose, the enduring style of Moro will imbue your space with effortless elegance and beauty year-round.      Flocca Bedhead 'Short' in Moro, Flocca Duvet in Brun, Flocca Blanket in Bere and Crush Double Throw in Moro/Floss  
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Style Sirens Series: Págo Middleton, SA

As travel becomes a growing possibility for many of us, our thoughts are turning to slow days spent lounging poolside, strolling through secluded gardens, cool evenings cosied up by a warm fireplace, a deep and restorative soak complete with botanical bath salts. And finally, retiring to our very own luxurious, king-sized bed and feeling the sumptuous texture of pure linen sheets against our skin.      Págo, located at the heart of Middleton on South Australia’s Fleurieu Peninsula, is the sanctuary we have been seeking. Just over an hour from Adelaide, the 19th-century stables-turned-luxury retreat feels a world away from the city, offering blissful accommodation that has been lovingly restored by owner and winemaker Rose Kentish with help of Adelaide-based interior architecture and design studio Fabrikate. Moments from the beach and with all the wonders of the Peninsula's south coast region to explore, Págo provides an inviting escape enriched with history and natural beauty.       Balancing traditional and modern touches, a strong emphasis has been placed on tonality and textures throughout the renovation of this heritage property – the original stone walls, though whitewashed, still reveal a bumpy, tactile quality. Featuring four stunning bedrooms nestled around a 20-metre pool and spa within an acre of private garden, the stables were built in the 1850s from local stone and handmade red bricks. Inside, guests can discover the owners’ private art collection, alongside secondhand pieces that Rose and her husband, Sam Harrison, have discerningly gathered over the years.    Hale Mercantile Co. featured: Flocca Duvet in Moro, Nox Sheets and Pillowcases in Nox and Tempest. In fitting with Págo’s rustic yet refined aesthetic, Rose found HMCo’s pure linen bedding a natural choice for the property's four luxurious, private bedrooms. From the muted mulberry of Moro and the warm caramel and toffee tones of Carmel and Brun, to the grey and black melange of Kali and Nox, our signature soothing, earthy hues and unsurpassed textural appeal are the perfect complements to the building's handcrafted timber features and stonework, as well as accenting the interior’s ambient, understated elegance.    Hale Mercantile Co. featured: Duvet in Kali, Camel Sheets and pillowcases in Carmel and Brun. This carefully considered approach caught the eye of popular publication Broadsheet, whose feature on the idyllic stay highlights the many personal touches honouring craftspeople both near and far – delicate, hand-blown lamps and thrown ceramics from Jam Factory can be found beside handmade shower tiles from Morocco. Along with the décor, Págo’s furnishings and materials – including furniture made by Sam and finished at Adelaide family business St Morris Upholsterers – have been thoughtfully chosen to work harmoniously with the landscape and the building's original, character-filled details.    A beautiful, tranquil setting coupled with all the modern conveniences – not to mention a complimentary bottle of wine – will ensure guests leave Págo feeling calm and restored, perhaps even with a dream of creating their own soothing sanctuary at home.   For more information and to book your stay at Págo Middleton, visit Págo Middleton    Photogaphy: @jvdkphoto Featured in: Broadsheet
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Nine Perfect Strangers & Hale Mercantile Co.

It was a pleasure to work with the wonderfully talented Glen Johnson on the hit series, Nine Perfect Strangers, now streaming on Hulu, with the set decorator choosing Hale Mercantile Co linen to style the luxurious, light-filled bedrooms featured throughout the show. Based on the novel of the same name by Australian author Liane Moriarty, whose bestselling book Big Little Lies was adapted for TV by HBO, the eight-part series stars Nicole Kidman and Melissa McCarthy as well as numerous Australian actors including Asher Keddie and Samara Weaving. The story is centred around luxury wellness retreat Tranquillum House, where things are not all as they seem. Masha, played by Nicole Kidman, is the retreat's intense yet unnervingly calm leader, while nine guests who have come for a 10-day stay in the hopes of healing their trauma and becoming the best version of themselves are guided and manipulated by the ethereal guru's questionable methods. Although the series was originally set to take place amidst the stunning natural beauty of California's Big Sur, COVID-19 led to production company Made Up Stories (the same team behind Big Little Lies) relocating the cast and crew to Australia one month before they were due to start work. Filming then commenced at two picturesque properties in the Byron Bay hinterland – 22-acre wellness and yoga retreat Soma and sustainable timber plantation Lune De Sang. The high-end set design received plenty of attention, with a write-up in Architectural Digest detailing the timber and glass interiors and lush, green landscape. In the article, Johnson describes the setting as having a 'mid-century modern meets zen vibe', while both locations were decorated with 'classic mid-century furnishings and lush linens' to soften up the spaces. The set also features locally made artwork and ceramics. A relaxed, resort style is achieved by layering our signature Flocca range of bedding in various hues including the rich, earthy rust of Russo and the muted gold of Maiz, which fit seamlessly into Tranquillum's warm and serene rainforest surrounds. The bedroom of Melissa McCarthy's character, romance writer Frances, features our Flocca Linen Duvet Cover in Russo, with accents of Maiz and Brun, no doubt chosen strategically by Masha to evoke a deep and restorative night's sleep. In another scene, grieving mother Heather, played by Asher Keddie, rolls around in a bed layered with HMCo pieces in tones of Brun and Sable, enjoying the cool touch against her skin. 'These sheets are so good... They're really cool on my skin,' she says, and while it may be the psychedelics talking, we're pretty sure Asher would appreciate the sumptuous, tactile pleasure of pure linen in any setting. Visit Shop Our Style to discover the exquisite pure linen pieces that are adored by stars, designers and decorators alike.
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Project Feature: Studio Esteta - Mornington Peninsula House

As a brand committed to quality craftsmanship and purposeful design, we felt an instant affinity with this considered refurbishment project by Studio Esteta, set against the stunning background of Victoria's Mornington Peninsula. The thoughtful renovation of an existing Merchant Builders home celebrates the region's deep history and works harmoniously with the surrounding landscape. Central to the space is a light-drenched living area, where glazed windows take in sweeping views of the property and create a fluid connection between the interior architecture and the natural beauty outside. The clever layout is complemented by a palette of warm timbers and textured stone and paving, with an acute attention to detail in both aesthetics and function seeing the project shortlisted as a finalist in the 2021 TDF + Laminex Design Awards.     Set in this raw environment and demonstrating a sensitive balance of rustic and refined, the rich, earthy tones of our Armee and Russo bedding proved to be the perfect fit for the project. Much like the way the palette and materials chosen by Studio Esteta mimic the textures and tones of the rolling paddocks and farmland, the deep khaki of our Armee bedding is reminiscent of lush, remote pastures. Evoking the calm of a wide and verdant landscape, the pairing of Armee with the rich rust tone of Russo imbues the bedroom with an effortless elegance that reflects its natural surroundings.     The spacious, rural home also features our pure linen range in the living area, where our Flocca Linen Cushion in Russo and our Crush Linen Throw in Brun blend in impeccably while adding a touch of luxurious comfort. A beautifully rich toffee tone, Brun's subtle melange offers a further layer of textural appeal to the room when draped loosely over the lounge.     With carefully selected finishes enriching the home with warmth and depth, this design project exemplifies an enduring style that is both modern and timeless. For more information on the Mornington Peninsula House, visit Studio Esteta 
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Bathroom stories - Marble and European Linen

Ancient and innate used for centuries in architecture, marble undoubtedly represents a token of wealth and grandeur. Cut and honed, it is still regarded as a very desirable material in modern design. This age, with modern export capacities, the options of unique colours and veins from all over the world are at our finger tips, allowing global designers to push the boundaries on traditional marble uses and styles past just bathrooms and kitchens. Even so, while this amazing material is durable, multipurpose and creates exceptional visions of work, the negatives are that it can have a cold, hard and sometimes ridged aesthetic. Without complementary partner finishes and styling, it can lack warmth in a residential setting.   To outweigh the negatives, designers source warm and reflective lighting and an engrossing elements of texture such as European linen.    European linen has been handcrafted through the ages offering an unsurpassed relaxed textural appeal. We feature to you, the perfect juxtaposition between both elements. Our revered Australian design firms are showcasing the the opportunity to soften a space with pure linen bath waffle whilst maintaining the integrity of the room.   Pure linen is not only a style to covet, it is also a respectful nod to one of the oldest architectural materials by being an ancient material itself; with production technique hardly altered for hundreds of years. Enhance your bathroom with our pure waffle bath towels, available in four sizes and a range of muted, earthy and luxurious tones.   Photo credit: Flack Studios (Image 1 and 4)The Local Project (Image 2)Est Living (Image 3)
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Welcoming our new hue - Petra

We are pleased to release the final hue to our 2020 palette additions as we welcome Petra. Not a white nor a cream, Petra summons the delicate detail of a very pale stone. Petra makes its debut as a core colour way within our collection. The perfect hue when one does not want to fuss over keeping whites white.Petra is designed to create a soothing and grounded aesthetic. Partner it with our colour ways of Ayrton and Sable to imbue a sense of cool and calm. Alternatively bring to life a contemporary palette by combining with our new tones Rok and Kali. To elevate your interior bedroom style, incorporate timber finishes and whitewash walls. There are many different shades of white, and establishing a monochromatic or neutral interior style is not always easy. We recommend doing your research, trawl Pinterest for styling ideas and your favourite interiors magazine, such as Real Living for global trends. Petra - now available within our pure linen bedding, living accessories and table linen collection. Book your complementary design consultation with us. We will provide colour selection and styling advice for any space of the home.
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Style Siren Series - The Log Box

We are always delighted and intrigued by the beautiful spaces that our pure linen collection goes to feature in. So much so that we have decided to bring you style and inspiration from those that we consider to be our Style Sirens.We are located this week in the arresting hinterland of the Mornington Peninsula. A mecca for an array of award winning wineries and restaurants, however our feature this week, Log Box in Red Hill, implores you to take a back seat to the hive of activity. In true sense of seeing the beauty in all things, Chloe Burgess and her husband identified dilapidated dairy sheds on their Red Hill acreage as an opportunity for a conversion to boutique, unique accommodation. With rolling views extending out to Western Port Bay, the two converted cabins offer an intimate, minimalist retreat where guests are encouraged to reconnect with each other and the landscape around them.     Remaining true to its authenticity and environment, the original timber truss roof and raw ply lining are prominent features that project warmth and an intimate, cosy atmosphere. The cabin has been minimally furnished in keeping with the theme of the property. The open - plan bedroom has been simplistically styled with Flocca linen bedding in cool Fog. The loveseat featuring our Flocca Macaron cushions and draping linen curtains provides an inviting a nook to witness the dramatic sunrises of the morning. The wood fire heater in the living area calls you to nestle into the bespoke sofa and settle into the easy luxury of our Flocca cushions. The intimate space is simply inviting you to pop the cork on a local bottle of wine and open the deck of playing cards.     The Log Box cabins show you that there is no place you need to go and no where you’d rather be.     For accommodation information: The Log Box Dairy Shed
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Autumn Edit 2020

The autumn shift ushers us into a season brimming with nature, melancholy and a calmness we’ve been craving. Whilst the temperature may begin to drop, we may find warmth and solace in the simplicity of natural, trans-seasonal fibres and quality craftsmanship in the pieces that we adorn our home with. This year we will relish in the composure of natural hues of grey, white, blonde and sage. Whilst subtle to show, they are rich in their application, a juxtaposition of stillness and depth.     Interiors trends sees provincial back in, but not in a traditional sense. Think paired back – a rural adaptation of classic design using hardy, textural and rustic materials and earthy colours. Venetian plaster, French wash, striped back floorboards and stone are complemented by natural fibres of linen and wool.     Furthermore, a strong emphasis on artesian craftsmanship. On trend and here to stay is the importance of slow movement. This translates to investment pieces purchased with intent. Quality design and sustainable workmanship is a non negotiable.     Create your autumn style with our pure linen palette of Sable, Nox, Cep, Argent, Tempest and Ayrton across Linen Bedding and Linen Accessories.     Perfect for the seasonIntroduce our favourite layering pieces from our collection: Alpaca Linen Throw - TempestCrush Pure Linen Throw - ArmeeFlocca Linen Cotton Blend Blanket - AyrtonCrush Merino Wool Blanket – Nox Photo Credit:Elle Decoration - Honfleur, Normandy. Photography Gaelle le BoulicatVogue Living - Axel VervoortEst Living - Audo residence Copenhagen by Norm Architects
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Style Siren Series - 28 Degrees

We are always delighted and intrigued by the beautiful spaces that our pure linen collection goes to feature in. So much so that we have decided to bring you style and inspiration from those that we consider to be our Style Sirens.This week we find ourselves again in a playground for the humble…as well as the rich and famous; Byron Bay. Somewhere in the middle of the contrast we have been caught in the luxurious charm of a quintessential Australian beach side guest house, 28 Degrees.   This family run guest house oozes a bare foot repose, with its classic timber panelling, and lush tropical gardens. No comfort has been spared in this fresh white walled wonderland of luxury accommodation. Boasting a somewhat understated approach to styling, yet uncompromised attention provided to the details of each room.     Known for its eco-conscious attitude, there are considerations such as low toxic paints, recycled timber floorboards, cleverly positioned windows for air circulation and the family even donate unused toiletries and food to local charities.     Rooms within the guest house are adorned with Hale Mercantile Co. pure European linen in playful yet romantic tones of Floss and Fog. Each bed framed by our versatile Flocca linen slip bedhead, the Flocca edging is a delicate contribution to the simple luxury of each room.     You won’t find tightly tucked sheets and piles of cushions to navigate. On the contrary, scrumptious relaxed layers of breathable linen and the comfort of the generous Flocca body cushion is enough to dial down to the beach excitement and turn your attention to a good book. The inclusion of the Kristine range of bed linen adds just the right balance between beach house and a hint of old world romance. Our Pastel hues of Floss, Fog and Sable are grounded with darker hues in Tempest and Nox encapsulating the tranquility associated with the beautiful accommodation and the town it is situated in.            
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Our Top 9 Instagram Posts for 2019

Our most popular Instagram images for 2019, as loved by you. We've enjoyed bringing you our hand-selected curation of relaxed, sumptuous and luxurious linen images. Showcasing our earthy and natural palette, incomparable texture and quality and style, it's been a joy to inspire you and share with you our passion for pure European linen. Thank you for following us and allowing us to be a part of your world. We look forward to bringing you more inviting and inspiring images in 2020.
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Style Siren Series - The Repose

We are always delighted and intrigued by the beautiful spaces that our pure linen collection goes to feature in. So much so that we have decided to bring you style and inspiration from those that we consider to be our Style Sirens. This week we nestle into The Repose, a historic cottage escape the rural NSW town of Dubbo by Saddler and Co's Jemima Alridge. Originally a humble worker’s cottage built in 1904, Jemima sought to weave elements of modern style side by side with heritage inspiration in the meticulous renovation. The result is a thoughtful space that exudes quintessential Australian charm and invites a sense of connection and a place to rest your senses.     With a nod to the European heritage that shapes the country, the original features of the cottage have been preserved and complemented with the renovation. The high timber ceilings and original timber flooring have been rejuvenated with a simple white lime finish. Artisan elements such as handcrafted tiles, antiques and brass and the inclusion of pure European bed linen and accessories have shaped a space that welcomes connection, rest and comfort.     Subtle links of the past and the environment intertwine through each room. Hale Mercantile Co. linen features in a palette of Russo, Moro and Sable to draw reference to the dusty plains and red soils of the area.     The inclusion of the Kristine range of bed linen encapsulates the essence of the building and it's location - rustic, romantic and a place with the heart of the Australian hospitality.      Thank you to Jemima Aldridge, for bookings please visit The ReposePhoto credit: Abbie Melle 
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Style Sirens Series - The Range

Style Sirens Series - The Range

Style Sirens – The Range, Byron Bay We are always delighted and intrigued by the beautiful spaces that our purelinen collection goes to feature in. So much so that we have decided tobring you style and inspiration from those that we consider to be ourStyle Sirens.This week we are welcomed into ‘The Range’, a sprawling property ofTom and Emma Lane nestled into the picturesque Bryon Bay hinterland.   The family’s consideration of sustainability and the environment ishonoured throughout the expansive home, in both architecture and design.With a strong influence of European finishing and styling, you would beforgiven to think that you had been transported to a farm house in the Mediterranean.    The Range sits on 120 acres and located at a vantage point to the rollinghillside and beyond to the sea. The principles of appreciating the outsideenvironment is evident in the raw and organic fittings, including originaltimber beams, muted terracotta tiles and a natural palette in pure linen bedding.     Merging the exterior environment with interior finishes is a style werevere at Hale Mercantile Co. Emulating the rolling, dusty countryside,selecting pure linen bedding in warmer tones of Brun (Toffee melange),Carmel (sun bleached caramel) and Cep (Mushroom) have beenutilised to great effect. Rosa has been subtly selected to complement the clay,pink tones of terracotta. Styling has been purposely left unfussed,relaxed and understated.   The Lane’s underpin a strong ethos and commitment to giving back tothe environment and community. They own three properties in the region,including The Farm, - a working farm with a collection of micro-businesses,each share the same ethos with traditional and sustainable practices.However, their work in the sustainability space is not limited to theseproperties, with the recent completion of The Beach House East Coast,an event space for retreats and conscious conferencing - proceedsfrom this venue benefit their environmental trust. Thank you to Emma LanePhoto credit: Alicia Taylor
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The Season For Entertaining

The dining table in any home is a place of communication and connection which we believe should exude a true sense of ‘home’. Whether a time for celebration, entertaining during the festive season, or simply when the family takes a moment to come together at the end of a day, take the opportunity to create your own sense of style in the focal point of your home. As the weather warms up and the yard comes alive to the tune of chirping birds, embrace the change and open your doors to friends and family. Of course, don’t forget to enjoy what culinary delights the change of season will bring! Our entertaining table style is considered sophistication, enhanced with a nod to the pinks hues and tones that has been featuring heavily on the European summer tables.     Pure European Linen – it goes without saying, the functional and style staple of your table is the quality, pure linen tablecloths, runners and napkins. Be playful with hues of soft blush, paired with intensified pinks. Our choice of the season is our Rosa and Moro, complemented by accent colours of rich blue and greens, such as Armee or Fonda. us.halemercantileco.com     A touch of imperfection – the iconic handmade ceramic collection of Astier de Villatte will bring the perfectly-imperfect to your table. Centuries of artisans handiwork in each captivating ceramic piece. A must have indulgence.     Mismatched vessels – composition is the trick to incorporating different shapes and textures. Consider ripple vases or glasses paired with earthy stoneware or ceramics.       Coffee table books for the dining table – the magic of inspired food photography in the joy of a hardback recipe book, gracing your table. Cookbooks have transformed into artwork for your table.   Understated greenery – the finishing touches are the most accessible, located in your garden (or neighbour’s)! Forage for Eucalyptus branches, sheoak or pine foliage to delicately fill your table vase.
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Style Siren Series - L’Atelier

Style Siren Series - L’Atelier

We are always delighted and intrigued by the beautiful spaces that our pure linen collection goes to feature in. So much so that we have decided to bring you style and inspiration from those that we consider to be our Style Sirens. This week we have our eye on L’Atelier, a light filled character apartment located in Daylesford, on the foothills of the Great Dividing Range.     Referencing Parisian style where vintage treasures are complemented with modern pieces, L'Atelier also honours the old world, country heritage that is the popular weekend getaway of Daylesford. Located only an hour and a half out of Melbourne, but with the vibe of worlds away, Daylesford has long been known as a place of escape and rejuvenation, as well as its healing properties with its famous mineral waters. L’Atelier is laden with charm and style, with the tasteful detail of the 1940’s style kitchen and heritage architectural features, the space has been thoughtfully considered for the needs of the guests. White walls and dark furniture is complemented and softened with the use of light timber, while sisal carpet gives warmth and insulation while maintaining the vintage aesthetic.     Each room has been considerately styled with vintage prints and artwork, delicate lighting and completed with the texture and tone only achieved with Hale Mercantile Co. pure linen bedding and linen accessories.     An emphasis has been placed on pure linen layering, by loosely overlapping and additions of mixed and matched linen cushions and pillows. The addition of our bold stripe line pillowcases is a nod to the old world, while the boldness of Russo adds a rich buzz that is often associated with the historic town.     L’Atelier would not be complete without the assistance of Bell Hemming-Bright on re-styling the property. Image credit, and captured perfectly by Danny Wooton Photography.    The property can be booked through AirBnB or contact directly on 0408589520.
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Hale Mercantile Co. and Porter's Paints

Hale Mercantile Co. and Porter's Paints

Indulging in colour when styling or renovating need not be intimidating. Layering complementary or contrasting hues can completely transform the atmosphere of a room and by selecting the right tones, it can do more than create a beautiful aesthetic, it can also influence your emotion and character. We are delighted to be featured in the new Smooth Impasto campaign by Porter’s Paints, which focuses on the transformative qualities of colour in interior styling. The brand has recently released an exquisite selection of rich colours in their range, which ‘drive to create spaces that reflect our individuality and personal expression,' says Porter’s Paints. With sumptuous colours ranging from ‘a rich Grenache tone to a verdant green, terracotta, burnished red’, we love the natural and textural finish that is only achieved with a quality paint such as Porter’s Paints.     Sharing like views of texture and sophistication and a nonpareil palette, our pure linen bedding features timelessly, incorporating the lush greens of Armee throughout our pure linen bedding with the romantic touch of Rosa. Styled to perfection by the talented Heather Nette King and shot flawlessly by Mike Baker. Porter’s Paints and Hale Mercantile Co., a partnership like no other! For more tips on how to combine the perfect colour ways by Hale Mercantile Co., view our ‘Shop our Style’ page for endless inspiration.
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Period Charm Meets Modern Style

A quaint historic post office, transformed into a beautiful and modern abode without losing any of the original period charm. Located in the quiet seaside town of Port Fairy and originally constructed in 1881, this stunning Bluestone building is the perfect example of how beautiful historical architecture can be recontextualised to work within a modern society. Stepping inside this impeccably styled space, it’s no surprise to find it’s home to Hale Mercantile Co.’s very own Sharon Patsiotis.     The unique period architectural details such as detailed doorframe panels and tall archways are complimented by the eclectic mix of antique decorative pieces, art, taxidermy, and of course Hale Mercantile linen bedding, accessories and furniture.       This beautiful home was recently featured in the June/July issue of Elle magazine, where Sharon provides a personal insight into her inspiration for the space, and the significance the coastal area has for her and her family.     Her own unique style and penchant for antiques works seamlessly throughout the space, as she explains ‘Today’s families are drawn to open-plan living, but I’ve always loved the charm of a small space for showcasing decorative pieces that don’t work in large living areas’     Photography by Shannon Mcgrath
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The Sir George and Hale Mercantile Co.

The Sir George and Hale Mercantile Co.

At Hale Mercantile Co, we are passionate about the quality and integrity of the products we create and recommend. Our hard work, care, and passion for what we do is rewarded when we see Hale Mercantile products styled in a beautiful space. Suffice to say we get a buzz when we see how our products are loved and cherished by others. This is why we are excited about this particular blog feature we are about to share with you. Nestled in the quiet river-sde town of Jugiong, beside sweeping paddocks in the countryside of NSW, sits an unassuming old fashioned country pub by the name of The Sir George. This hidden gem brings old-world nostalgia and contemporary comfort together. Originally built in 1852, the historic venue has been restored to create an eclectic space filled with character and charm, and now includes a restaurant, boutique bar, accommodation and artisan bakery. Just off the hume highway between Sydney and Melbourne, The Sir George makes for the perfect watering hole or overnight stop for the weary traveler. Grounded in a philosophy of simplicity and authenticity, you’ll be treated to a menu of locally sourced Hilltops produce, a quaint beer garden, and fresh-baked goods. Should you decided to stay the night, you’ll be welcomed into warm and homely rooms adorned with stunning linen by Hale Mercantile Co. With everything The Sir George has to offer, you’ll find it hard to leave! The Sir George showcases Hale Mercantile Co Crush Linen Throw, Flocca Linen European Pillowcase, Basix European Pillowcase, and Linen Cushions Image sources: www.sirgeorge.com.au www.instagram.com/thesirgeorge
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Introducing our New Catalogue

The new Hale Mercantile Catalogue is finally here! The release of our 2019/2020 catalogue has included the official launch of several special and exciting items and colours to the HMco. collection. If you’re signed up to our newsletter you would’ve received updates on our stunning new range, if not – keep reading to learn about our latest product news and new catalogue highlights. Exquisite new hues This year we welcomed Armee and Moro to our pure linen palette. Armee, a deep green reminiscent of lush remote pastures, pairs seamlessly with Fog, Ayrton, and Brun to create a calming and earthy ensemble. Moro, a muted mulberry tone, brings warmth to any space. Mix it with our rustic Russo hue to imbue a delightfully rich palette or create all that is feminine with the addition of our earthy pinks in Floss and Rosa.     Our ever-popular pure linen stripe collection has also been extended! We are excited to introduce two new colour combinations: Ayrton/Russo – The freshness of white linen combined with a rich rust tone Brun/Sable – Muted and earthy, sand with a chocolate mélange   New layers in time for winter We are pleased to introduce two exclusive products to our collection, both of which are perfect for adding layers and comfort this winter: Our new Crush Merino Blanket and Alplin Throw. Our luscious Crush Merino blankets are produced entirely in Italy ensuring traditional craftsmanship and unrivalled quality. Light weight and super soft with generous proportions, our blankets are woven as a mélange using our signature Sable hue to blend with the warmth of Fysk, contrast of muted black in Nox and the rich and rustic tone of Russo to provide a choice of three colour ways to select from.     Our luxuriant Alplin throws are exclusively hand-woven. The elegant Alpaca and linen combination is constructed by sourcing the finest Peruvian Alpaca and blending it with our distinguished European linen yarn. A true hallmark of the finest craftsmanship, our throws are individually hand woven on traditional hand looms in Europe.   Don’t forget to stay up-to-date with the latest new from Hale Mercantile Co by signing up to our newsletter.
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The high end apartment in New York where everything is for sale

The high end apartment in New York where everything is for sale

On the third floor of a Soho loft in Manhattan is where you will find all your dreams have come true. The Apartment by The Line is a creative and diverse approach to retail and is a concept store like no other! The Apartment by The Line is the brick and mortar store of the stylish eCommerce shopping website, The Line. This is a must visit place for those who love retail and interior design all in the one place.     The concept was created by New York stylists Vanessa Traina and Morgan Wendelborn who set up shop as The Apartment, a very clever and stylish way to sell online products to an offline consumer. In side this shop-able apartment, everything is up for grabs and there is something about the way that the products are visually merchandised in a related way that makes The Apartment such a special shopping experience. It is a place where shoppers can gain inspiration for their own homes décor or their own fashion and beauty, all in a place so unique from today boutiques that can often be over filled with unappealing products.     With coats hanging on the wall hooks and loose change scattered on the side table, it is this sort of attention to detail which gives The Apartment a human element and authentic aspect. The general purpose was to put something together based on how people actually live because if you are going to spend $18,000 on a chair, you might want to experience it for yourself first!     If you can’t make it to see The Apartment, you can still shop directly from the online website, The Line. Here you will find pieces featured in The Apartment which are all carefully chosen products from established and emerging designers. They also offer a growing range of online and offline services, including by-appointment shopping, personal styling and interior design consultation.  The Line is bringing new meaning to the phrase “Make yourself at home” and you can visit The Apartment Monday–Saturday: 11 a.m. to 7 p.m. and Sunday’s: 12 p.m. to 5 p.m. The Apartment by The Line76 Greene St, New York, NY 10012(646) 678-4908 Photos courtesy of The Apartment.
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Satellite Island, Tasmania

Years ago I was lucky enough to travel to Tasmania for the very first time. I was amazed by the raw beauty of it and I inevitably fell in love with it right from the start. One of the many great things about Tasmania is its history and rugged coastal beaches that still seem untouched to this day, many of these places are small islands off the main land where you can visit. One of Australia’s best kept travel secrets is Satellite Island, about a 40-minute drive from the Bruny Island ferry terminal and a five minute boat trip across the D'Entrecasteaux Channel. If you have ever dreamed of owning your own island here is your chance to experience that feeling for your very self. Satellite Island is owned by Melbourne based couple, Kate and Will Alstergren and is one place that everyone should have on their bucket list. The island, which some say is at the ‘end of the world’ is part of the Partridge Island Group, lying close to the south-eastern coast of Tasmania surrounded by an ancient fossil clad rock shelf, home to an array of local shellfish, including crayfish, native scallops, abalone and oysters. The isolation of Satellite Island does not mean all of life’s comforts are left behind. In fact, just the opposite. Satellite Island is the definition of modern luxury when it comes to styling and design. Interior Stylist Tess Newman-Morris, along with owner Kate create the ultimate getaway by using calm beachy neutral tones, deep greys and blues and soft luxurious throws and linens by us here at Hale Mercantile Co. We spoke with Kate about the island and what draws visitors here from all over the world.   What is it about Satellite Island that draws visitors here from all over? It is hard to say but our guest book is filled with comments about the peace, the perfect isolation, the beauty of the rock shelf, the secret coves, open fields, the night sky, the sense of having the whole world to yourself. Guests love the understated luxury of the Summer House and the Boathouse and the beauty of the surrounding Tasmanian wilderness. There are no time frames on the island, no breakfast cut off, you set your own clock. There is no one to grab that sun lounge next to the water first. All these things combine to connect you to what is real in life and silence what is not. The experience is one of complete relaxation. These things draw visitors to the island. Who are the typical travellers that are attracted to Satellite Island? We have many couples visiting for holidays, anniversaries and getaways. We have had many very special wedding proposals during stays, which are always wonderful. There are also families visiting for special occasion birthdays, groups of friends and solo travellers. We have many international guests and many from interstate. Is there a part of the island that you love the most? I adore the Boathouse. I love sleeping there with the doors wide open, the sea gently lapping underneath and the stars twinkling above. The top of the island is also a favourite spot. I always take a deep breath here, as this spot fills your soul. From here you have a 360 degree views of Bruny Island, the Hartz Mountains and the beautiful D'Entrecasteaux Channel. In winter the snowcapped mountains are heaven and in summer the sunsets are breathtaking. And then there is Last Glimpse Point on the southern most tip of the island. Here as you look towards Antarctica, the island's sheer cliffs fall away to the rock shelf and the Southern Ocean below. There is a silence here and, immersed in nature, you marvel at the beauty of the world.   What goes into the process to the select the brands that you choose to represent you on the Island? We have carefully chosen the brands we use on the island. We have chosen natural products that all complement the understated luxury of the island aesthetic. They are brands that reflect care, simplicity, luxury, truth, beauty, quality, passion and have a connection to nature. That is why we use and love Hale Mercantile. Pure European linen is a beautiful natural product using the finest flax and produced with care and passion. We adore the colours of Hale Mercantile's linen bedding as they reflect the beautiful natural colours of the island and the surrounding wilderness.   How would you describe Satellite Island in five words? Haven. Pure. Wilderness. Wild. Untouched. Kate sweetly ended our chat with; “I agonised over the 5 words... and realised that magic was definitely one of them I forgot to put down. There is definitely a magic there!” STAYING THERE Accommodation can accommodate up to 12 guests. The Summer House sleeps 6 guests across three bedrooms with a king-sized main bedroom. The boat house has two bedrooms and is located right on the jetty’s edge. If you are feeling more adventurous, you can try glamping under the stars in a queen sized bell tent. GETTING THERE Virgin, Tiger, Qantas and Jetstar all fly to Hobart and Satellite Island is a five-minute boat ride from Bruny Island’s hamlet of Alonnah which is a 40-minute drive from the Bruny Island ferry terminal. Guest are then met by the Island Manager who transports them to the Island by boat.
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Le Labo – Melbourne

Nowadays, you can walk into any chemist, supermarket or department store and purchase a bottle of perfume. There is such a huge range on offer so what is it that sets one perfume company apart from the other? At Hale, we believe that it has a lot to do with the integrity and ethos of a brand and when we came across perfume company Le Labo, we knew they were the real deal. Le Labo perfumery first opened in the Nolita neighbourhood of Manhattan in the USA back in 2006. Since opening, they have obtained a cult following and in March 2017, they launched their Melbourne store located in the trendy suburb of Fitzroy. Lucky us!     Le Labo believe that the world should be filled with soulful fragrances and not just more bottles of perfume, and that the future of perfumery lies within the craftsmanship of each individual fragrance. Each scent becomes identifiable as a Le Labo creation, when you pass a person in the street, or share a lift with someone that is wearing Le Labo, you know without doubt where they've purchased their perfume from.     When purchasing direct from the Le Labo store, you will not only receive a beautiful bottle of perfume or candle, you get the whole integrated experience. You select your scent which is then blended in front of you and you can have a customisable label attached to each bottle or candle making the whole experience one of a kind and the perfect gift for someone special or just to spoil yourself.     The Le Labo range has over 100 vegan fragrances and are especially renowned for their unisex fragrances, candles and perfumed oils. Their Melbourne store is located at 183 Gertrude Street, Fitzroy and they recently opened their Sydney flagship store at 68 Gould Street, Bondi Beach. Both stores stock the full Le Labo range.  
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Take Five with Juz Kitson

Take Five with Juz Kitson

Juz Kitson is a ceramicist from Sydney’s Central Coast who has been based in the Chinese city of Jingdezhen (often known as the world renowned porcelain capital) for the last 6 years. Kitson uses her fascination with organic forms to create objects of unsettling beauty.     Her work consists of wall sculptures, taxonomic collections of small works displayed in groups usually built around that enduring signifier of love, death and desire – the heart. Just as Kitson’s sculptures appear undefined in their very form, they also blur the barriers between living and decaying.     We are absolutely fascinated with Juz’s work here at Hale and we were so lucky that she was kind enough to ‘Take Five’ with us and give a rare insight into her fascinating world.   HMCo: Tell us a little bit about your background – what path led you to what you’re doing now? I learnt from a very early age that I wanted to pursue a career in the arts, attending art school at The National Art School in Sydney and surrounding myself with an eclectic group of people from all walks of life meant I was exposed to a lot about art, music and culture. Originally I wanted to pursue photography but I became sidetracked by the endless possibilities of ceramics and have never looked back. HMCo: What does a typical day of yours involve? A typical day doesn’t exist in my world. I thrive on chaos and tend to be ‘go go go’ all the time. I lead a very nomadic lifestyle, constantly moving; I need a lot of visual stimulation to make the type of work I do. The different landscapes and cultures I surround myself in influences the type of work I make. A day involves; a coffee of course, healthy breakfast, yoga or a walk with my Tibetan spaniel, check emails, a few phone calls and then straight into the studio. My work is incredibly labour intensive and often demands 10-16 hour work days. I’m a night owl, so often I burn the midnight candle. HMCo: Who inspires you inside & outside the design world? I’m inspired by strong independent women in the contemporary art scene. The artists Patricia Piccinini and Del Kathryn Barton, the gallerists Jan Murphy and Roslyn Oxley, the curator Alexi Glass, the writer Miranda Darling and Chinese artist Cao Fei based in Beijing. HMCo: Which other Australian designers, artists or brands are you loving at the moment? I’m loving Skarfe at the moment, based in Sydney’s Potts Point and working collaboratively with artists to produce the prints for their beautiful scarves. In terms of ceramics I’m a big fan of my fellow contemporaries like Brendan Huntley, Lynda Draper and Glenn Barkley. All pushing the traditional notions of a medium steeped in history onto a contemporary platform. HMCo: What would be your dream creative project? Most of my work to date has been site specific within the white cube gallery space. A dream project would be to cover an entire facade of a beautifully designed architectural building with hand built porcelaneous objects or to create a major suspended ethereal installation in a foyer with objects illuminated with LED Lights.   HMCo: While you are based o/s - what do you miss most about Australia? I’ve been based in Jingdezhen China for 6 years - for me it’s the hustle and bustle I’m attracted to there, the realisation of ideas in a short period of time and accessibility to materials and processes. It’s a fast paced life and I thrive on it, although I often miss the Australian bush, the diversity of our land here is like nothing I’ve seen elsewhere in the world.    
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TOP TIPS Storing & Caring For Towels

TOP TIPS Storing & Caring For Towels

Keeping your luxury linen towels in perfect condition is important to ensure your towels stay fresh for years to come. Here we provide some tips to ensure maximum softness, absorbency and longevity.     It’s important to wash and rotate your towels regularly to ensure build-up of oils and bacteria is minimised. For best results, we recommend washing your towels at 40 degrees on a regular machine wash. If you are regularly changing your towels, it is unlikely they will become very dirty and it’s important not to wash them at high temperatures. This can damage and shrink the fibres and also dull the colours over time. We recommend washing your towels together and avoid over filling the machine so they can move freely during the wash. Separating your towels from other items will also prevent them from catching on zips and other fasteners. Towels can become all bunched up in the washing machine, so it’s a good idea to shake them out before placing them in the dryer. This will help them stay fluffy over time. Our linen towels have been pre-washed to prevent further shrinkage and can be safely tumble dried on a low heat which will plump and soften your towel after washing. It is best not to use bleach or detergents with optical brighteners and a mild liquid detergent such as Wool Mix is perfect for your towels. It is best to hang your towels on a towel bar, but if you have hooks in your bathroom, it’s important never to hang more than one towel per hook. Moisture and debris can become trapped within the layers which promotes the growth of mould and bacteria. It’s ideal to have more than one towel per person and have several sets on rotation. This way, each set is only used approximately every other week. Less use and less washing means towels will last longer. Watch out for products like toothpaste and makeup! Some toothpastes contain bleach and this may leave those unexplained small white marks on your towels. Makeup can stain permanently and it’s best to use a separate face cloth instead.     Finally, remember to fold and store your towels for ease and convenience. This is a small detail and can make a difference whether it be for welcoming guests, restocking the linen cupboard or simply giving your bathroom that luxurious, hotel feel. Shop HMCo luxury linen towels  
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Our New York City Food Guide

Our New York City Food Guide

On a recent visit to New York, the Hale Mercantile Co. team managed to combine hard work with some serious eats in the city that never sleeps. With a part-time vegan, a gluten free preference and everything in between, each palette was catered for and we managed to combine delicious, tasty food with healthy options that satisfied every price, location and cuisine. Here is our round-up of favourites.     Pietro Nolita Pietro NoLita is a unique pink jewel box in the heart of Nolita. The cafe serves delicious, healthy, seasonal Italian cuisine with a decor evoking a 50's style diner. The food is "healthy Italian," with a menu that will change seasonally. "The space is fun and kitschy and beautiful, but the food is very important to us" says co-owner Mina Soliman.     Pondicheri Industrial-chic spot for Indian combo plates & unique dishes inspired by the streets of Mumbai. Pondicheri is an innovative & nourishing Indian food restaurant with locations in Houston & New York. Traditional Indian flavours infused with local & organic ingredients, a full-scale bakery and inventive cocktails.     PS Kitchen PS Kitchen is a social business and artisanal, gourmet, plant-based restaurant who are committed to creating jobs for those marginalized in New York, donating 100% of profits to sustainable charitable work locally and overseas and providing New Yorkers with delicious food options that are kind to the body and the earth. Amazing raw desserts!     Le Botaniste Healthy delicious plant-based organic food & natural wine bar. An elegant atmosphere with a vintage apothecary feel complete with staff wearing white lab coats and elixir bottles adorning the walls. Le Botaniste is a responsible food concept that cares about health and the planet. A positive way to appreciate food. 100% Botanical and 99% Organic.     Ippudo Ippudo opened in 1985 with a counter seating capacity of 10. The interior with a heavy emphasis on wood is like a wood sculptor's studio yet kept sparkling clean with modern jazz playing in the background. Ippudo scrutinizes ingredients and seasonings from around the world to successively create new ramen varieties using some of the various cooking techniques found worldwide. Twenty years since its establishment, Ippudo continues to impact the ramen industry.     La Mercerie Cafe at The Guild Serving thoughtful reinterpretations of classic French dishes including breakfast, La Mercerie has an all-day menu, coffee, tea, cookies and cocktails. All served in a stunning setting where an immersive shopping experience allows diners to order homewares to go. The food is plated on intentionally mismatched ceramics sourced from Japan, Sweden Australia and Denmark.     Green Symphony Located just steps away from Times Square, Green Symphony provides a variety of food choices for everyone. This place is a little gem located amongst the fast-food tourist traps of the area. An extensive smoothie and juice menu is the perfect start to a day in NYC with healthy lunch options also available.     Good Dish at Bergdorf Goodman Bergdorf Goodman is the ultimate ladies-who-lunch shopping destination! Tucked away in the basement of Bergdorf Goodman, Good Dish is more casual than their other eateries. Fresh salads and sandwiches make the perfect stop for lunch in between browsing the store's luxury goods.     Brooklyn Diner Located in the heart of the theatre district, the Brooklyn Diner is an elegant, more upscale diner for breakfast, lunch and dinner. Their famous chicken soup, Chinese chicken salad and cheeseburger deluxe were all voted the Best of New York by New York Magazine. The pastrami is made on the premises and hand carved to order. Whatever you do, don't forget about the desserts!     Fanelli's Soho Simple pub food, beer & cocktails are served at Fanelli's; a classic old SoHo pub, dating back to 1847. Classic red and white check tablecloths, an intricately tiled mosaic floor, aged mirrors and a black wooden bar all create a well-worn patina with the intimate, friendly atmosphere of your local haunt. When in doubt, don't forget Wholefoods Market - the health food gourmand's mecca! 
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The Surprising Health Benefits of Sleeping in Pure Linen

The Surprising Health Benefits of Sleeping in Pure Linen

With roughly one third of our lives spent sleeping, creating a healthy (and beautiful) sleeping environment should be a high priority. There are many factors that can impact sleep quality and one of the biggest is the fibres you are sleeping in. As bed linen comes in direct contact with your skin, natural fibres should be the first choice when selecting your pure linen bedding. 1. NATURAL Pure linen is a truly beautiful, natural product with an inherent timeless quality derived from flax. Flax is 100% biodegradable and recyclable. It is a great ambassador for environmental sustainability as it grows naturally, requires little or no fertilizers and does not require irrigation. It is kind on our earth and the natural strength of yarn produced from flax reduces the need for starching during the weaving process. This results in fewer chemicals being used. Often, cotton and synthetic crops are sprayed with pesticides and herbicides and these chemicals can remain the finished products and be absorbed by the skin.     2. BREATHABLE Natural fibres are the first choice in linen bedding allowing for breathability; keeping you cool and dry in summer and warm in winter. Pure linen is the first choice as it is highly absorbent and a good conductor of heat. Linen can absorb as much as 20% of its dry weight before feeling damp or wet. This means it will absorb more perspiration from the skin and the sheets will not take on a ‘clammy’ feel. Your linen bedding will feel cool to the touch and this high moisture absorbency rate will prevent the fibres from breaking down as quickly as other textiles. It is claimed, that heat conductivity of linen is five times higher than wool and eighteen times higher than silk.     3. ANTIBACTERIAL Linen, because of its natural fibres and production process is inherently hypoallergenic. Sleeping in pure linen sheets will help you avoid common allergic reactions found with other fabrics such as synthetics. Pure linen’s natural antibacterial properties have the ability to suppress bacteria and also means sweat I less likely to break down the linen fibres as it would in cotton. The natural qualities of flax make linen the perfect non-allergenic choice. 4. SLEEP QUALITY Linen is anti-static – which explains why it remains cleaner for longer periods of time and doesn’t cling to the body. It is said that linen will soften and preserve your skin due to its PH neutral balance. Linen bedding also has a light massaging effect on your skin due to the tiny breaks throughout the fabric. These breaks stimulate our skin, which stimulates blood flow and promotes relaxation. Linen has been shown to promote deep and relaxing sleep. A recent study found that you fall asleep faster, sleep deeper, and wake up in a better mood after resting on linen sheets!     5. WARMTH Linen is a natural insulator and the fibres are hollow, moving air and moisture naturally making it thermo-regulating; insulating in the cold, and cool and breathable when it’s warm. During the colder months, layer linen blankets or linen throws to retain the heat and warmth from your body. Linen reacts to the season to give you the best quality sleep and is valued for its ability to keep you cool in the summer months. This is all achieved through the natural properties of the fibre itself. Investing in quality pure linen is paramount and HMCo's 100% pure European linen bedding is designed to make this a pleasurable and luxurious experience. Linen’s characteristics make it the perfect choice for luxury linen sheets, pillowcases and duvet covers.  
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The Christmas Table

Christmas is one of the busiest times of the year and amidst the bustle of preparations, it’s easy to forget about dressing the Christmas table. With the emphasis on the food, often a well-dressed table will make the simplest of fare look appealing. Here are some tips to help you get started with the festive preparations. Choose a theme Organising the perfect Christmas day often begins with the table and you need to focus on your vision for the event. Having a theme in mind, gives you the opportunity to be creative and unify the table setting. Pinterest is a great source for theme ideas and inspiration. You may also like to select your menu for the day first and whether you’re eating indoors or outdoors as this can often set the tone of the table. Linen Once you have chosen a theme or colour palette, you can gather your linen or purchase linen napkins in an accent colour. Real linen napkins & tablecloths add texture and a sense of occasion, while at the same time giving it a laid-back feel. If you’d prefer not to have a theme, beautiful table linen allows you to do away with all the ornamentation in favour of a simple, stylish table setting. Dinnerware Mixing and matching glassware and crockery can create a distinct look. Layering the table with glasses, stacked plates and lots of linen generates interest and makes a unique setting. Don’t be afraid to play with colour, patterns and texture – these details will bring the table together and create an amazing table for your guests. Classic, white china is a good base and can be mixed with vintage plates or glasses for an eclectic feel while dinnerware with an earthier palette can be worked for a softer festive table. Flowers & other adornments Fresh flowers make a beautiful centrepiece and grouped with candles, create a soft and elegant feel. If you wish to create a more dramatic effect, you can place fresh blooms or an evergreen runner down the centre of the table or using a smaller sprig at each place setting. An abundance of evergreen will ensure a fresh and festive feel for the table. Candles add instant atmosphere and a luxury feel to the table and using candlesticks of varying heights can add interest. If space is at a premium, smaller glass votives with tealights are a simple but beautiful addition. A good tip is to set the table Christmas eve so you don’t need to think about it on the day. To shop the table linen featured in our images, please click the links below: Basix Linen Napkin Brun Basix Linen Runner Brun Flocca Linen Tablecloth Ayrton   
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The Essential Bedding Care Guide

Linen is a natural fibre many times stronger than cotton. Its durability ensures products are made to last. Linen is an investment but unlike cotton, linen when cared for correctly has the potential to last much longer before needing to be replaced. This is often why linen sheets become heirloom pieces and is one of the few fibres that becomes better with age, becoming softer and more lustrous. Here we have created your definitive Bedding Care Guide to assist with your linen care and get the best from your luxury linen bedding.     1. WASHING Whilst we understand linen sheets can be a financial investment, it is important not to relate price to care. To get the most of your linen it must be cared for properly. Always follow the care instructions on the product label. Linen sheets should always be rotated and it is advisable to have at least two complete sheet sets for any one bed for change-over. Using the same set of linen sheets every day is not recommended and keeping multiple sets on hand will also ensure a fresh set is always ready to go on the bed. Over washing can be damaging to luxury linen and will break down even the highest-quality linen and should be avoided. A gentle warm machine wash is recommended with like colours. Wash your linen bedding separately from towels or clothing and avoid over-filling the machine so the product can move freely during the wash and circulate in the water; this also prevents damage caused by zippers and other fasteners. To maintain the colour of your linen, we advise not to use bleach or detergents with optical brighteners and avoid exposure to continual sunlight. We suggest using a mild liquid detergent such as Wool Mix on all of our linen products. Products such as linen fitted sheets are subject to more friction than any other item in our collection and as a result, they can deteriorate if over used and not cared for correctly.     2. DRYING We strongly recommend tumble drying our linen, at least partially. Linen will dry more quickly than other fabrics, so the sheets won't need a hot or long dryer setting. It can be tumble dried safely on low to medium heat to keep your linen soft and to maintain its textural appeal. As linen is a very loose weave, if it is subject to constant use and never tumble dried, it is not given the opportunity to return to its original woven state and the constant stretch caused over time will inevitably wear the item out. Our linen has been pre-washed at very high temperatures to ensure that with proper care no further shrinkage should occur. Please note our linen blankets should not be dried in a tumble dryer, but instead line dried out of direct sunlight. 3. STORING Natural Fibres need to breathe and it is optimal to keep your linen bedding folded flat in a dry, well ventilated environment away from direct sunlight. It is best not to store your linens in a plastic container as this can cause them to yellow over time and can trap moisture, encouraging the growth of mildew. Lining drawers and shelves with high-quality tissue paper and scented sachets helps to counteract moisture and keeps your linen smelling fresh.     With each wash and proper laundering, our linen becomes softer and more desirable, offering a unique sleeping experience and wonderfully tactile products for around the home. HMCo linens are pre-shrunk and pre-washed to ensure our products retain their original quality from the first wash. Our linen sheets and linen duvet covers are the perfect pieces for layering, ruching and draping on your bed, creating a sumptuous haven you won’t want to leave! 
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