A luxury serving

Seasonal Refresh Welcoming a new season is the perfect opportunity to lend a fresh touch to your home, however big or small, to symbolise a gentle transition and reinvigorate your spaces for the months ahead. Perhaps this means discovering a new colour palette or introducing a few luxurious accents that elevate everyday routines. Basix Linen Pillowcase in Brun/Sable, Flocca Linen Macaron in Russo, Flocca Linen Duvet in Petra, Flocca Linen Euro Pillowcase in Ayrton A new bedscape  There is no easier way to change the overall look and feel of a bedroom than with new bed linen, whether it's a duvet cover and pillowcases in a fresh hue or the addition of a cushion or throw. Our luxurious pure linen bedding is available in an extensive palette of classic, adaptable colourways that layer effortlessly with your existing bedding, or for a quick and instant update, look to our handcrafted pure linen cushions and throws – from warm, sandy neutrals to soothing blues and greens – to inject comfort and style for the season ahead.   Luxury rural accomodation @the_repose I Photography: @abbie_melle / design:@jemima.aldridge I Featured: Basix Linen Tutto in Brun Elevated kitchen essentials  There's no better time to upgrade your existing kitchen linen or to introduce a few soft, textural elements that bring joy to your cooking and serving routines. Our range of timeless essentials is ideal for both practical use and elevating your entertaining, including our coveted Tutto tea towels, which are quick-drying and feature a waffle weave pattern that provides a beautiful melange blend. Additionally, our versatile and generously sized pure linen napkins will take you from kitchen to table with ease and are available in an array of classic hues to suit any interior scheme.  Flocca Linen Bath Towel in Russo Luxury bathing rituals  A bathroom can be easily transformed into a blissful sanctuary with a few thoughtful touches, and our range of beautifully handcrafted Flocca pure linen towels, including face, hand and bath towels, make a stunning year-round addition. Choose from a selection of our signature classic hues that bring warmth to a pared-back space and imbue rich textural appeal to polished surfaces. Indulge your guests or enjoy these pieces as part of your daily rituals, bringing a tranquil, spa-like experience to your bathroom and starting the new season with a nurturing self-care routine. 
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Maher Design

Project Feature | Mermaid Beach House by Maher Design Interior Design: @maher__design I Photography: @andymacpherson.studio I Published: @thelocalproject Exuding warmth and tactility, this spirited Gold Coast residence by Maher Design takes cues from Spanish minimalism and its vibrant beachside setting to dream up an inviting mix of retro playfulness and modern sophistication. Given the project's coastal location, the materials used were chosen for their durability as well as aesthetic value, with a restrained palette of timber, terracotta, ceramic, glass and stainless steel combining for a high-end yet hardwearing look that lends itself beautifully to our pure linen collection.       Interior Design: @maher__design I Photography: @andymacpherson.studio I Published: @thelocalproject I Featured: Flocca Linen Duvet in Fonda, Crush Merino Blanket in Oro, Basix Linen Pillowcase in Armee, Flocca Linen Flat Sheet in Fog A reimagining of this 1980s beach house by Geraldine Maher saw the designer emphasising colour and materiality to bring about a refreshed energy, with considered elements that echo the surrounding landscape. This can be seen in the boys' bedroom, where layers of Fonda, Tempest and Oro inject personality and draw tones from the nearby ocean, grassy coastline and sand dunes. Steering clear of the classic, all-white beachside scheme, Geraldine's use of unexpected combinations offers visual interest and enlivens the space.    Interior Design: @maher__design I Photography: @andymacpherson.studio I Published: @thelocalproject I Featured: Basix Linen Coverlet in Arton, Flocca Linen Body Cushion in Petra A coastal-inspired palette carries through to the master bedroom, where the gentle elegance of Ayrton and Petra set the scene for a tranquil seaside escape as timber touches enable a warm, earthy tactility. The desire for simplicity meant stripping back fussy finishes, while creating a strong connection to the beach and the outdoors has been achieved by opening out the interior spaces to allow for fluidity and natural light.    Interior Design: @maher__design I Photography: @andymacpherson.studio I Published: @thelocalproject I Featured: Flocca Linen Bath Towel in Sable, Flocca Linen Hand Towel in Russo Geraldine took inspiration from the original terracotta roof tiles and introduced complementary floor tiles throughout the entire renovation, conveying a strong Spanish minimalism influence and a sense of calm and cohesion between each space. In the bathroom, the terracotta flooring is a warm and grounding contrast to the cooler tones of the walls and vanity, with our pure linen towels in Russo and Sable imbuing rich textural appeal and tonal sophistication.
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Focus on Bere

 Focus on Bere From rich chocolate hues to warm caramel and toffee tones, brown is the palette of the moment for stylists and interior designers alike. A craving for all that is earthy and nurturing as the antidote to stark, white spaces has contributed to its resurgence, and with its effortless adaptability and nod to the natural world, this is one trend that is sure to become a classic. Interior: @aki_interiordesign I Styling: @candycejames I Photography: @timothykayePublished: The Local Project I Featured: Flocca Linen Flat Sheet in Bere Our coveted chocolate hue Bere proves why this grounding colour is so popular, instantly enriching a fresh, bright space or a contemporary, pared-back aesthetic. This is demonstrated in the stunning interior project Alexandra House, designed by AKI and styled by Candyce James, where our Bere pure linen bedding is a natural fit for the home's modern, European-inspired aesthetic. Here, the emphasis is on introducing warmth through thoughtful, refined layers and artisan details. Interior: @aki_interiordesign I Styling: @candycejames I Photography: @timothykayePublished: The Local Project I Featured: Flocca Linen Flat Sheet in Bere As with the rest of the HMCo pure linen range, our Bere colourway is yarn-dyed rather than piece-dyed to offer enhanced textuality and colour longevity, while our signature Flocca edges are made up of two shades of brown yarn to add further depth and interest. In this serene, light-filled bedroom, our Flocca blanket in Bere lends an irresistible textural layer to an otherwise all-white palette. Flocca Linen Blanket in Bere  Embrace this versatile hue at home and discover how its earthy sensibility and rich tactile appeal provide unsurpassed style and comfort in all seasons. From the everyday luxury of pure linen sheets to a sumptuous blanket layered over a light, neutral palette, our beloved Bere will enrich any interior scheme.    Image & purchase via @shoppe.whitetail I Photography: @martaxperez I Featured: Flocca Linen Blanket in Bere, Basix Stripe Euro Pillowcase in Sable/Nox, Flocca Linen Duvet in Petra
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Cloud Cover

Ritual & Retreat Home should be a place that inspires calm and relaxation, a safe haven after a busy day. With simple design considerations and a few thoughtful additions to your bedroom and bathroom, you can create a luxurious sanctuary that elevates everyday routines into rituals of comfort and pleasure and provides a beautiful space for rest.  Interiors @carr_au I Photographer @timothykaye I Stylist @karinbochnikstylist I Featured: Flocca Linen Pillowcase in Ayrton and Fog, Flocca Linen Duvet in Fog, Flocca Linen Cushion in Fonda In any room, a tonal palette and natural materials offer an immediate feeling of tranquillity, while gentle curves and organic shapes are best complemented with raw, textural touches that imbue rich sensory appeal. In the bedroom, look to soft and breathable pure linen sheets for an unsurpassed sleep experience, evoking a quintessential European look of easy elegance that can be layered up or down to suit all seasons.  Flocca Linen Duvet in Petra, Flocca Linen Flat Sheet in Ayrton The natural fibres of pure linen provide a cool, dry feeling year-round, offering superior sleep qualities by capturing warmth in the winter months while being wonderfully breathable in the summer. Our range of pure linen bedding has been pre-shrunk and pre-washed, with the fabric becoming softer and more relaxed over time and with every wash. Flocca Linen Blanket in Fog For a spa-like experience in the privacy of your home, there is no better fabric to envelop yourself in after a shower or bath than sumptuous pure linen. As one of the world's most ancient textiles, the traditional use of linen towels in Scandinavian bathhouses demonstrates its ability to bring a soothing experience to your bathroom and a nurturing sense of hygge to your daily self-care routine. Cliff House: @jam_interiors I Photography: @caitlinmillsphotography I Published: Home Beautiful I Featured: Flocca Linen Hand Towel in Fog Our 100% pure European linen towels offer superior absorbency and breathability, while our classic waffle weave design also features gentle exfoliating properties that rejuvenate the skin by removing dead skin cells and encouraging new cell growth, leaving you feeling radiant. Our Flocca bath linen range is the perfect complement to a contemporary bathroom, with the coolness of marble, stone and concrete gently warmed and softened by the natural beauty of linen.  Flocca Linen Bath Towel in Fog
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Gentlemen's Palette

A masculine palette  Embrace understated hues and invigorating accents for a masculine interior style that is both classic and contemporary, allowing tonal, texture-rich layers to imbue your home with luxurious depth and sensory appeal.  Portrait of Tam Purves by John Bracks 1958  Interior & Styling: @simonehaag I Photography: @timothykaye I Featured: Flocca Linen Duvet Cover in Nox, Basix Linen Pillowcase in Nox Playful contrasts Rich, chocolate Bere and the black melange of Nox provide a strong foundation for warm swathes of Russo, while muted golden Oro introduces a joyful accent. This colour palette lends itself to a retro aesthetic, with mid-century touches introduced through dark timbers, textured fabrics and leathers and a strong emphasis on functionality, offering a comforting, nostalgic sensibility. Interior: @clo_studios I Photography:@caitlinmillsphotography I Published: @vogueliving I Featured: Flocca Linen Bath Towel in Tempest Moody Tempest Our adaptable, mid-toned charcoal hue imbues an air of sophistication to any space, luxuriously elevating a contemporary interior scheme. Well-suited to a pared-back look, Tempest also lends a raw, rustic appeal, particularly in our texture-rich Flocca towel range. Deep, dark Tempest can be layered with similarly moody hues for a refined tonal blend, or paired with lighter hues such as Sable for a striking contrast. Flocca Linen Pillowcase in Cep, Flocca Linen Flat Sheet in Petra, Flocca Linen Euro Pillowcase in Cep Earthy elements A grounding, fuss-free base of Cep, our classic neutral taupe, together with the pale stone of Petra, is given a fresh lift with deep sea blue touches of Fonda. This understated combination evokes a coastal landscape, with warm Cep representing the dark, damp sand at dusk and creamy Petra characterising the glassy reflection and the foamy whitewash lapping the shore. Fonda completes the scheme with a fresh injection of blue – a subtle nod to an adventurous, nomadic ideology and the romance of the sea.
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Elevated accessories

When it comes to imbuing your home with luxurious warmth and comfort, a few small yet carefully chosen pieces can have a big impact. From an elegant cushion in your living space to a sumptuous towel in the bathroom, elevate any room with these pure linen accessories.  Toxteth Terrace I Interior: @jilliandinkeldesigns I Photography @_pabloveiga I Kristine Linen Guest Towel in Moro   Kristine Linen Guest Towel With its elegantly gathered flange and hand-tufted edges, our Kristine guest towel lends a soft, tactile touch to an ensuite or powder room. With our signature range of timeless, subdued colours, you can find the perfect option to suit your interior scheme, whether adding a feminine accent with the earthy pink tones of Rosa and Floss or layering a cool, contemporary palette with blue-hued Fog or Fonda.  Flocca Linen Bath Towels in Russo, Tempest, Ayrton, Fog, Armee and Sable Flocca Linen Towels Our signature Flocca towels are featured in top designer bathrooms around the world, coveted for their ability to infuse depth, warmth, texture and sophistication. Our towels are wonderfully soft yet also easy-care and highly resilient, available in four sizes – face towels, hand towels, bath towels and generous bath sheets. Our palette of classic hues ensures a timeless and adaptable look, so you can choose to inject a moody and sophisticated appeal with Tempest or imbue rich warmth with Russo.   Calk House I Interior: @maniarchitecture I Photgraphy: @jack.lovel I Flocca Linen Cushion in Armee   Flocca Linen Cushions Available in a range of colours, shapes and designs made to mix and match with ease, our Flocca cushions instantly elevate a simple chair or sofa with luxurious comfort and elegance. The popular 50 x 50 style works just as beautifully as part of a layered bedscape as it does nestled into your favourite armchair. Availability in our entire core colour range means you can choose the perfect hue to complement your space, taking inspiration from an accent colour in artwork or creating a tonal palette of warm neutrals alongside oak floors. Try our dessert-inspired Macaron cushion for a playful accent, or our extra-long body pillow for the ultimate combination of comfort and style. Basix Linen Napkin in Ayrton/Russo, Flocca Linen Tablecloth in Petra  Basix Linen Napkins Bring a joyful sense of occasion to your table setting with our pure linen napkins, which make a stylish and practical addition to any meal. Designed to layer effortlessly over our tablecloths and runners, our generously sized napkins will inspire you to embrace the everyday ritual of setting the table while making loved ones feel extra special. An extensive colour palette means you can mix and match to personalise your look, from creamy neutrals such as Petra and Sable to the delicious toffee and caramel tones of Brun and Carmel.
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Colour Therapy

 Colour Therapy Our surroundings can have a significant impact on how we feel, particularly the colours we use inside our homes, evoking feelings of calm, excitement and happiness if applied thoughtfully. While everyone experiences colour differently, understanding how certain hues affect our overall mood can be helpful when designing a bedscape that inspires relaxation.  Flocca Linen Sheets in Mare, Roy and Petra, Flocca Linen Duvet in Fonda, Flocca Linen Blanket in Fog Blue is the colour most prevalent in the natural world, which is perhaps why we find it so soothing. Coastal-inspired hues such as oceanic Mare and deep sea blue Fonda are ideal for creating a tranquil sleep haven, with tonal layers of pale grey Fog and light, sandy neutrals combining to evoke moody skies and expansive horizons. These colours can also be used on walls and ceilings for an immersive sense of retreat. Dulux colour forecast Styled by @breeleech | Photography by @lisacohenphoto Featuring: Flocca Linen Body Cushion in Fog and Flocca Linen Cushion in Brun.   Crush Linen Blanket in Silva, Flocca Linen Bath Towel in Armee, Crush Linen Throw in Argent Much like blue, shades of green can mirror the comforting qualities found in nature, so look to our lush Armee hue, evocative of rolling pastures, and the soft, silvery sage of Argent, for a natural refresh. How light or dark a colour appears, as well as its 'chroma' – how saturated or washed out it is – can also produce different reactions. For example, the emotions provoked by a deep, rich khaki might be quite different to the feeling we get from a light, whisper-soft green.    Interior Design by @banda.property | Photography by @nicole_franzen via @vogueliving Crush Merino Blanket in Oro, Flocca Linen Macarons in Russo, Ayrton and Maiz Warm colours such as yellow and orange are commonly associated with joy and happiness, and while some might find these mood-boosting colours a little too stimulating for the bedroom, they can elevate an otherwise pared-back scheme when introduced through vibrant accent pieces. Our Crush Merino Wool Blanket in Oro Melange, a soft, muted saffron, or cushions and throws in the soft gold Maiz  add instant warmth and vitality to a neutral palette. Interior Design by @virginiatupker | Styling by @mieketenhave | Photography by @photoisabel | via @archdigest Flocca Linen Cushion in Armee, Flocca Linen Macron in Bere, Flocca Long Pillowcase in Cep, Kristine Linen Pillowcase in Floss, Basix Stripe Pillowcase in Floss/Rosa  Pink has long been synonymous with love and romance, making it beautifully suited for a bedroom or any space where you would like to lend a feminine sensibility. The earthy, clay pink of Rosa and the gentle softness of Floss offer sumptuous appeal to a layered bedscape while balancing rich, earthy hues such as Bere, Brun and Russo. Also associated with youth and playfulness, a hint of pink in a Macaron cushion or textural throw can make a welcome addition to a contemporary space.    Interior by @flackstudio_ I Photography by @smartanson I Published: @vogueliving I Featured: Flocca Linen Hand Towel in Sable The colour of your lighting can similarly impact your mood, with red light believed to be the best option for relaxation as it boosts melatonin and therefore helps the brain reach a natural sleep state quicker. Blue or cool light, on the other hand, has the opposite effect and should be avoided in the evenings. if you don't have a red light, try using warm bulbs or even candlelight for a gentle ambience and an environment that's most conducive to rest. 
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Tailored Luxury

Tailored Luxury Achieving a look of timeless elegance calls for a balance of softness and structure, using considered styling and a few key pieces to elevate your home with comfort and detail. Starting with our signature classic neutrals such as light and sandy Sable, you can create a versatile foundation for a beautifully tailored look, with the subtle warmth of Carmel and rich accents of Brun and Bere providing tonal depth.   Flocca Linen Duvet in Sable, Flocca Linen Flat Sheet in Carmel, Flocca Linen Euro Pillowcase in Bere, Basix Stripe Cushion in Sable/Brun Our tall profile bedhead provides elegant structure, standing high and anchoring a layered bedscape. From here, pillow configuration can play a fundamental role in achieving a tailored look. The inclusion of European pillows towards the front adds height and a point of interest as well as balancing the all-important hierarchy, while cushions such as our 40 x 60 Basix stripe or our square Flocca linen cushion placed symmetrically add the perfect finish.  Basix Bolster Cusion in Carmel/Tempest, Flocca Linen Cushion in Brun, Flocca Linen Euro Pillowcase in Bere, Basix Linen Quilt in Sable, Flocca Linen Blanket in Bere, Basix Stripe Cushion in Sable/Brun Folding a blanket or throw neatly to cover the end of the bed is a classical styling technique that not only offers structure but can also visually balance the bed, avoiding the optical illusion that occurs when a top-heavy bed appears to be sloping downward. As a final textural layer, the box waffle weave pattern featured throughout our Flocca linen blanket lends exquisite detail along with our signature Flocca hand-tufted edges.  Double Linen Crush Throw in Russo/Sable  British design. Exuding the hallmarks of elegant simplicity, its warm, neutral tones and soft sensibilities marry structure, practicality and versatility for a stylishly balanced look that transcends trends.  Burberry Heritage The work of British textile designer and forefather of the Arts and Crafts movement William Morris exhibits strong symmetry, repetition and pattern, yet his designs are organically driven and display curving, nature-inspired motifs. A timelessness permeates his work, with many of his designs still in production – and found in the most discerning homes – over 100 years later.  Pattern by William Morris Symmetry can be just as effective in a physical space as it is in a garment or textile, as demonstrated in this serene, pared-back interior by designer Christiane Lemieux. Cohesion creates a sense of calm, with emphasis on a restrained palette of warm, tonal hues and a subtle balance in the placement of lighting, artwork and furnishings. The result is a soft and organic space that is equally refined and contemporary. Tonal interior by @christianelemieux
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Black Diamond

This stunning Sydney residence by YSG Studio evokes the warm and inviting mood of a boutique hotel, pairing sumptuous texture and tonal blending for a look of quiet luxury. Fittingly named Black Diamond, the elevated family home overlooks the sparkling Mosman waterfront and boasts an inspired renovation that provides an everyday retreat. Black Diamond: @ysg.studio I Photography: @ansonsmart I Published: @vogueliving I Featured: Flocca Linen Duvet in Sable, Basix Linen Pillowcase in Carmel, Crush Linen Throw in Tempest The master bedroom is a timeless example of the property’s refreshed aesthetic, with our European pure linen bedding offering the perfect complement to this serene and beautifully tonal sleep haven. A soft, pared-back bedscape features our Basix pillows in sun-bleached Carmel, and our Flocca pure linen duvet in Sable, while our Crush linen throw in cool grey Tempest adds a final textural layer. Black Diamond: @ysg.studio I Photography: @ansonsmart I Published: @vogueliving I Featured: Flocca Linen Duvet in Sable, Basix Linen Pillowcase in Carmel In the second bedroom, our pillows in Moro, a softened mulberry hue, imbue an elegant, grounding quality to this considered space. Contrasted with our pure linen duvet and pillows in the dusty cornflower blue of Roy and with a circular window allowing sunlight to pour in from above, the interior scheme exudes a contemporary seaside charm.  Black Diamond: @ysg.studio I Photography: @ansonsmart I Published: @vogueliving I Featured: Flocca Linen Pillowcase in Moro and Roy, Flocca Linen Duvet in Roy The open-plan kitchen and dining area pairs understated hues with vintage and handmade furnishings to create a comfortable yet refined atmosphere. Achieve this look by starting with our coveted Sable hue as a light, neutral backdrop for rich accents, including moody, sophisticated Nox, toffee-toned Brun, and cool, oceanic Mare as a nod to waterfront living,    Black Diamond: @ysg.studio I Photography: @ansonsmart I Published: @vogueliving Expert use of natural tones and materials elevates the powder room, with pink marble, rose-hued travertine and brass accents lending an earthy luxury. Achieve this lavish yet tranquil look by combining a tonal palette of Rosa and Floss with the warmth of Carmel and Brun, allowing texture and design-led details to add depth and interest.   Black Diamond: @ysg.studio I Photography: @ansonsmart I Published: @vogueliving
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HMCo Styling & Assistance

HMCo Styling & Assistance At HMCo, we love helping our customers find the perfect pure linen look for their homes, which is why we offer a range of personalised services to assist with everything from colour selection to styling. Discover how we can support you in choosing the best pure linen bedding and accessories to elevate your space, providing superior comfort and timeless style for many years to come.  Pure linen swatches in Floss and Argent Shop Our StyleOur signature muted, earthy hues are designed to mix and match with ease, although choosing the best combination for your interior scheme can be tricky. We have a library of beautifully layered bedscapes to inspire you, from serene, coastal blues and rich, romantic pinks to neutral layers of cream and white, ensuring there is a palette to perfectly suit every aesthetic.  Basix Linen Quilt in Ayrton, Double Linen Crush Throw in Sable/Petra, Flocca Linen Cushion in Brun, Basix Stripe Pillowcase in Ayrton/Russo, Flocca Linen Euro Pillowcase in Petra Design ConsultationIf you have an idea for your space and would like support with the design process, or you simply have a bedroom in dire need of a new look, we offer personalised styling assistance to help you create a classic, luxurious scheme you'll love. Head to our Styling Consultation page and fill out the form, providing as much detail as possible so that our styling team can best assist you with your needs.  Flocca Long Pillowcase in Nox and Russo, Flocca Linen Flat Sheet in Nox, Flocca Linen Blanket in Bere In-depth product knowledgeDiscover detailed information about our products in our journal, with inspiring articles focused on individual pieces from our range that highlight their unique benefits and qualities. From sheets to blankets, as well as colour profiles and design notes, you'll find comprehensive features exploring the finer details of our signature collection.  Flocca Linen Blanket in Sable, Crush Linen Throw in Fonda, Basix Linen Coverlet in Gris, Crush Linen Blanket in Quill, Basix Linen Coverlet in Sable
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Contemporary Cool

A Contemporary Palette There are several dominant interior schemes that come to mind when we think of homes featuring cool, classic shades of blue, grey and charcoal, from coastal cottages and quintessential Hamptons style to boys' rooms and spaces with a distinctly masculine aesthetic. However, these versatile hues can also be very effective when applied to a contemporary setting, lending understated elegance to a modern, pared-back look. Flocca Linen Cushion Tempest, Flocca Linen Pillowcase in Tempest, Flocca Linen Flat Sheet in Tempest The stylish South Yarra Residence by Powell & Glenn is a perfect example of how these cool tones work beautifully in the bedroom, where our pure linen bedding in mid-charcoal Tempest and pale grey Fog has been layered masterfully against a blank canvas of white walls and grey carpet. This restrained palette is elevated with unique artwork and velvet curtains in a deep teal hue, achieving a soothing balance of rich texture and a soft, muted colour. South Yarra Residence: @powellandglenn  I Photography: @sharyncairns I Published: The Local Project I Featured: Flocca Linen Pillowcase in Tempest and Fog, Flocca Linen Blanket in Tempest In this Dulux colour forecast, interior designer Bree Leech demonstrates how a contemporary scheme can be accomplished by using a tonal palette of blue, grey and neutral tones. Beginning with a mid-grey foundation on the walls, Bree has balanced this adaptable shade with the subtlety of Fog and the expressiveness of Roy, a washed, dusty cornflower blue that imbues gentle colour. Russo and Sable lend hints of warmth to an otherwise cool palette, while a Henry Wilson bronze lamp adds a bold accent. @breeleech for Dulux colour forecast I Photography: @lisacohenphoto I Featured: Flocca Linen Pillowcase in Roy and Fog, Flocca Linen Flat Sheet in Ayrton and Russo I Flocca Linen Blanket in Sable @breeleech for Dulux colour forecast I Photography: @lisacohenphoto I Featured: Flocca Long Pillowcase in Fog, Flocca Linen Pillowcase in Roy, Flocca Linen Flat Sheet in Ayrton  
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Fingal Beach House

On Victoria's Mornington Peninsula, a coastal cottage-turned-contemporary family home by Deanne Penberthy Jolly Interior Design takes its cues from the tones and textures found in the surrounding landscape, providing a peaceful sanctuary for its owners. Nestled within the lush, undulating countryside and featuring a stunning, olive tree-lined driveway, the home's earthy palette blends beautifully into its rural setting, while natural, textural elements lend a laidback beach house aesthetic and a 'holiday at home' appeal that serves as a reminder of its proximity to the ocean.  Fingal Beach House I Interior: @deannepenberthyjolly I Photography: @evegwilson I Published: @insideoutmag I Featured: Flocca Linen Cushion in Russo, Crush Linen Throw in Brun A strong connection to the outdoors is key, with generous picture windows in the living room framing views of the deck. On the sofa, our Flocca Linen Cushion in Russo and our Crush Linen Throw in Brun lend warmth to a cool, neutral backdrop of soft greys and dark charcoal accents, softening the angular lines of the windows and fireplace. Deanne's interior design approach takes cues from nature, with layers of timber, stone, concrete and leather unfolding alongside soft furnishings and handcrafted objects.    Fingal Beach House I Interior: @deannepenberthyjolly I Photography: @evegwilson I Published: @insideoutmag I Featured: Flocca Linen Cushion in Russo In the light-filled main bedroom, our Flocca Linen Bedhead provides an elegant backdrop for Basix pillows in Nox, Flocca European pillows in Brun, our Carmel duvet, and our pure linen bed skirt and generous body cushion in light, sandy Sable, while our Crush Linen Throw in Tempest adds a final textural layer. On the bench seat, a cosy trio of Carmel, Nox and Sable/Nox stripe cushions invite rest and relaxation.  Fingal Beach House I Interior: @deannepenberthyjolly I Photography: @evegwilson I Published: @insideoutmag I Featured: Flocca Linen Euro Pillowcase in Brun, Flocca Linen Body Cushion in Sable, Crush Linen Throw in Tempest, Flocca Linen Duvet in Carmel  A second bedroom offers a serene sleep haven with our Flocca European linen pillow and pure linen flat sheet in Tempest, our Flocca Linen Duvet and fitted sheet in Ayrton, and our Flocca Linen Blanket in Sable. The classic stripe detail of our Ayrton/Nox pillow ties together the light and dark hues, while a muted golden Maiz cushion lends a subtle, sunny accent.  Fingal Beach House I Interior: @deannepenberthyjolly I Photography: @evegwilson I Published: @insideoutmag I Featured: Flocca Linen Euro Pillowcase in Tempest, Flocca Linen Cushion in Maiz, Basix Stripe Pillowcase in Ayrton/Nox, Flocca Linen Flat Sheet in Tempest, Flocca Linen Blanket in Sable In the bathroom, our pure linen towels in Tempest and Russo bring warmth and luxurious texture to the white marble vanity, imparting a grounding quality to this modern, minimal space.  Fingal Beach House I Interior: @deannepenberthyjolly I Photography: @evegwilson I Published: @insideoutmag I Featured: Flocca Linen Bath Towel in Tempest, Flocca Linen Hand Towel in Russo
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Modern Australian Style

Modern Australian style Inspired by a relaxed lifestyle and stunning natural landscapes, Australian design marries beauty and functionality to achieve a look that is welcoming and uncontrived, bringing ease and elegance to our interior spaces. As an Australian-owned and operated company with a passion for craftsmanship, HMCo's pure linen collection is proudly produced end to end in Europe and features a range of signature earthy tones and rich textural qualities that reflect our diverse country and coastline. Each of our masterfully handcrafted pieces elevates everyday moments with practical, luxurious design, as seen in these stunning Australian homes. Modern Australian home by @staffordarchitecture I Styling: @stevecordony I Photography: @smartanson I Published: @estliving I Featured: Flocca Linen Hand Towel in Ayrton The brief for this inviting Flack Studio project in Sydney's Tamarama was to create a warm, welcoming and textured home, which has been achieved with thoughtful use of materials, art and detail. The layering of materials including stone, timber, terracotta and marble lends depth and interest throughout the home, and the luxurious powder room is no exception. Informed by an overall rich and moody aesthetic, this polished space is both earthy and sophisticated, balancing hand-blown glass with our Flocca pure linen towels in Sable for a look of rustic elegance. Bathroom interior: @flackstudio I Photography: @smartanson I Featured: Flocca Linen Hand Towel in Sable This light-filled terrace transformation by Stafford Architecture showcases the quintessential modern Australian style, with the Sydney home featuring a strong connection to the outdoor landscape with its cleverly positioned glazing and the use of robust natural materials throughout. Styled by Steve Cordony, the space masterfully balances bright, white walls with the gentle, feminine feel of our sumptuous linen quilt and the warmth of our Crush throw in Fysk, a natural, earthy wheat hue, while above the bed, a textural portrait adds a personalised touch. In the timber-toned bathroom, a Flocca hand towel in Ayrton is another beautifully tactile addition.  Modern Australian home by @staffordarchitecture I Styling: @stevecordony I Photography: @smartanson I Published: @estliving I Featured: Basix Linen Quilt in Ayrton I Crush Linen Throw in Fysk On Victoria's Mornington Peninsula, a coastal cottage-turned-contemporary family home by Deanne Penberthy Jolly Interior Design conveys a timeless look that is characteristic of modern Australian style, with emphasis on function and ease as well as tones and textures that reflect the outdoor landscape. In the tranquil main bedroom, our Flocca Linen Bedhead provides a backdrop for Basix pillows in Nox, Flocca European pillows in Brun, and our Carmel duvet, layered with a body cushion and bed skirt in light, sandy Sable and our Crush Linen Throw in Tempest for a final textural layer. On the bench seat, a cosy trio of Carmel, Nox and Sable/Nox stripe cushions invite rest and relaxation.  Park Residence by @deannepenberthyjolly I Photography: @cricket_studio3320 I Published: @thelocalproject I Featured: Flocca Linen Macaron in Carmel I Flocca Linen Cushion in Nox I Basix Linen Euro Pillowcase in Sable/Nox I Flocca Linen Duvet in Carmel
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Delicate hues

Delicate hues Designing a bedroom scheme that offers both style and sanctuary is all about balance, beginning with a soft and understated colour palette. Gentle, tonal shades provide a soothing and adaptable foundation for furnishings and decor, as demonstrated in these stunning spaces featuring HMCo pure linen bedding in our signature muted hues. From the creamy neutrals of Petra and Sable to the muted, earthy pink Floss and soft green Argent, our delicate colour range proves ideal for creating a soothing, cohesive look in many different interior settings.  Flocca Linen Pillowcases in Floss, Petra, Sable and Argent I Basix Linen Coverlet in Sable In Sydney's Parsley Bay, this elegant heritage transformation by Sarah Yarrow Interiors thoughtfully pairs Sable and Petra with pillowcases in Argent, a gentle sage hue that imparts a fresh, earthy accent to a neutral bedscape. This combination provides a beautiful tonal effect alongside green walls and a white ceiling while balancing out a statement bedhead, with the exquisitely hand-tufted details of our Flocca range perfectly suited to this traditional-meets-contemporary style.    Parsley Bay Residence I Interior: @sarah_yarrow I Photography: @thepalm.co I Featured: Flocca Linen Duvet in Sable I Flocca Linen Blanket in Sable I Flocca Linen Pillowcase in Petra and Argent This inviting, light-filled home project by Heidi Woodman Interiors layers our pure linen bedding in a soft, understated palette alongside feature elements such as green pattern blinds and a uniquely designed timber and pink velvet bed. Our Sable hue has been used throughout the bedding selection including our fitted sheet, duvet, and pillows to provide a warm, neutral foundation for soft colour and pattern by way of pillows and blankets, while the gently gathered flange of our Kristine flat sheet lends a feminine touch.  Interior: @heidiwoodmaninteriors I Photography: @nolcal I HMCo linen purchased via @hausloveshop I Featured: Kristine Flat Sheet in Sable I Flocca Linen Body Cushion in Argent I Flocca Linen Blanket in Fog I Flocca Linen Duvet in Sable I Flocca Linen Pillowcase in Sable Introducing added comfort and elegance is our generous body cushion in Argent, complementing the room's pink and green accents. At the same time, a final layer of texture-rich warmth is provided by our Flocca linen blanket in Fog, a soft pale grey hue that works effortlessly in any interior scheme. While this is a children's room, the inclusion of luxurious European linen adds a layer of sophistication that makes it equally suitable for adults, while our muted, earthy Floss hue offers a chic, grown-up pink that works beautifully in a guestroom. Interior: @heidiwoodmaninteriors I Photography: @nolcal I HMCo linen purchased via @hausloveshop I Kristine Flat Sheet in Sable I Flocca Linen Body Cushion in Argent I Flocca Linen Blanket in Fog I Flocca Linen Duvet in Sable I Flocca Linen Pillowcase in Sable Flocca Linen Body Cushion in Argent  
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Focus on Armee

Focus on Armee Rich in colour and texture, Armee is a deep khaki reminiscent of lush, remote pastures. With a masterfully crafted weave that offers a sense of movement and depth, this coveted hue elevates any interior style with a calming, nature-inspired ambience, whether modern classic, monochromatic, rustic or eclectic.  Flocca Linen Pillowcase in Armee I Flocca Linen Bedspread in Sable I Flocca Linen Duvet in Armee I Crush Linen Throw in Armee A soothing balance of modern and traditional, with an emphasis on tonality and textures, can be discovered at Pago, a luxury retreat located at the heart of Middleton on South Australia’s Fleurieu Peninsula. This blissful accommodation, with interior styling by Adelaide-based interior architecture and design studio Fabrikate, exudes a rustic yet refined aesthetic that is perfectly complemented by our pure linen bedding in rich and earthy Armee, layering seamlessly into Pago's calm, understated spaces. Pago Middleton SA @pago_middleton I Photography: @marketabartova I Interiors & Styling: @fabrikate_creative_spaces I Featuring: Basix Fitted Sheet in Armee I Basix Linen Pillowcase in Armee I Flocca Linen Duvet in Sable In Sally Caroline's Palladiana Party makeover project, the designer took inspiration from the Melbourne bayside building's heritage to marry past and present, enlisting both rich and muted tones throughout. Soft and strong greens come together to create a luxurious yet grounding palette that breathes new life into the historic home, where our Armee bedlinen is paired with green carpet to make a tonal statement in the white, contemporary bedroom.  Interior: @sallycaroline Photography :@sharyncairns I Published: The Local Project I Featuring: Flocca Linen Pillowcase in Armee I Flocca Linen Flat Sheet in Armee Interior: @sallycaroline Photography :@sharyncairns I Published: The Local Project I Featuring: Flocca Linen Pillowcase in Armee I Flocca Linen Flat Sheet in Armee Not limited to bedrooms, our Armee hue can lend a sumptuous, texture-rich accent to your bathroom, as seen in this elegant home project by Logan Killen Interiors featuring our pure linen towel. Available across our extensive collection of pure linen bedding, accessories and bath linen, Armee layers effortlessly with our entire range of signature muted hues and brings a luxurious, natural appeal to every space in your home. Interiors: @logankilleninteriors I Photography: @alisongootee I HMCo linen purchased through @sundayshop.co I Featuring: Flocca Linen Bath Towel in Armee
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Summer Palette

Summer palette As the days grow longer and the warm breath of summer can be felt in the air, now is the perfect time to shake off the cozy winter layers and inject your home with uplifting accent hues that denote a fresh new season. Whether you choose an all-encompassing colour scheme or simply add a few bright accessories, you're sure to find inspiration in these stunning interior spaces that evoke the feeling of a luxurious, year-round vacation. Marfarm Accomodation @marfarm_slo I Photography: @thiswildromancephoto I Featuring: Flocca Linen Hand Towel in Tempest Embrace a collective colour palette A statement colour scheme can entirely transform a modern, pared-back space, as seen at the luxury beachfront retreat Kasa Byron on the NSW North Coast. Designed by SpaceStudio and Mim Design, this serene summer look can be achieved by selecting a palette of two to four colours, channelling a calm, coastal haven with pure linen bedding in deep sea blue Fonda paired with rich Russo accessories. These stronger hues layer beautifully with sheets and pillowcases in light neutrals such as Petra and Ayrton, which add freshness for the new season. Kasa Byron Accomodation I Interior & styling: @mimdesignstudio I Published: Homes to Love I Featuring: Flocca Linen Duvet in Fonda I Flocca Linen Flat Sheet in Petra I Flocca Linen Body Cushion in Petra I Flocca Linen Euro Pillowcase in Fonda I Flocca Linen Blanket in Russo I Crush Linen Throw in Fonda  Add a bright accent to a neutral scheme While a light, neutral palette works effortlessly in all seasons, it is perfectly suited to summer, with the simple addition of a throw or cushion allowing for personalisation or a contemporary update. Much like refreshing our wardrobe for the warmer months, pulling out the whites from our linen cupboard is an exciting summer ritual, and the introduction of colourful accessories such as our supremely soft Crush Merino Blanket in the golden saffron of Oro can immediately lift any space with a joyful layer of colour. Crush Merino Blanket in Oro Take inspiration from faraway lands Transport yourself to an exotic paradise by using bedding and accessories to inject evocative colour into your home. Pure linen accents in our signature warm hues can add instant vacation appeal, as demonstrated in the Stayz 2023 Holiday Home of the Year, Mykonos Luxury Villa which was designed by Anchor and Belle. With its Mediterranean influence and relaxed sophistication, this luxurious residence on Queensland's Sunshine Coast provides an idyllic setting for our Flocca pure linen bedding in Rosa and Russo and pillows in Rok and Argent, while our Basix Linen Curtains in Russo add to the feeling of a summer retreat. Mykonos Luxury Villa I Interior: @anchorandbelledesign I Photography: @armellehabib I Published: House & Garden I Featuring: Flocca Linen Duvet in Rosa I Basix Linen Pillowcase in Rok and Argent I Basix Linen Curtain in Russo
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Black Forest

Shop our Style: Black Forest   Flocca Linen Duvet in Moro I Basix Linen Pillowcase in Rosa I Double Crush Throw in Moro/Floss I Flocca Linen Flat Sheet in Bere Our latest look takes inspiration from the luxuriously indulgent Black Forest cake, a beloved German dessert rich in history and tradition. With an irresistible palette of Moro, Rosa and Bere adding depth to delicate, light hues of Petra, Ayrton and Sable, we've created a lavish, textural bedscape that evokes delicious layers of chocolate, cream and cherries and provides a timeless combination that works beautifully in many different interior styles.  Flocca Linen Cushion in Bere I Flocca Linen Flat Sheet in Bere Achieve this look by starting with our coveted Bere, a warm and inviting chocolate hue that imbues a calm, grounding quality to your sleep space. Evocative of lusciously tart cherries is Moro, a softened, muted mulberry shade designed to mix and match effortlessly with our entire range of pure linen bedding. Paired with clay pink Rosa, the two hues instantly add feminine elegance and subtle, earthy colour to a natural scheme. Double Linen Crush Throw in Moro/Floss Balance these rich, deep shades with the freshness of our signature neutrals by introducing Petra, Ayrton and Sable, providing light, in-between layers reminiscent of a soft, cream filling. You can even choose to use these creamy white tones as the primary hues for your bedscape, adding richness and depth to a light-toned duvet and pillows with decadent accents.  Interiors: @flackstudio_ I Photographer: @smartanson I Published: @vogueliving Featured: Flocca Linen Duvet in Ayrton I Basix Linen Pillowcase in Ayrton, Sable and Rosa Steamed Black Forest Mud Cake with Vanilla Mascarpone & Vanilla Cherry JamThis delicious recipe from Gather & Feast is the perfect weekend.  click here
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Waffle Weave

Focus on Waffle Weave Classic and luxurious, waffle weave is an enduring textile pattern that lends understated elegance to many interior styles. Offering depth and visual appeal, this timeless design also provides additional benefits such as superior softness, absorbency and textural appeal. Flocca Linen Bedspread in Sable Our use of waffle weave can be found in our Flocca pure linen towels as well as our Tutto linen tea towels, with its moisture absorption and quick-drying qualities proving ideal in the kitchen and bathroom. The scrumptious tactility of this design elevates the experience of using these everyday items while adding warmth and softness to typically pared-back spaces in our home. Architecture: @aguissscopro I Photography: @tomross.xyz I Styling @caitlincoghlanprojects I Featuring: Flocca Linen Bath Towel in Russo and Flocca Linen Hand Towel in Russo  The richness of the box weave pattern imbues a sumptuous touch to our Flocca Linen Blanket, a midweight pure linen and cotton blend offering a perfect balance of dense texture and a soft, light feel. Generously sized and featuring hand-tufted edges, our waffle blanket lends a cosiness and lived-in comfort while being highly versatile, working just as beautifully draped over the bed or the back of your sofa.Flocca Linen Blanket in Sable As one of our most coveted waffle weave pieces, our Flocca Linen Bedspread adds a luxurious final layer to your bedding. This heirloom piece is masterfully woven on a jacquard loom and has been crafted in the softest quality heavyweight pure linen, featuring a beautiful, vintage-inspired diamond pattern with a contrasting box waffle pattern that imbues classic European appeal.Interior: @mimdesignstudio I Photography: @fadtomferguson I Featuring: Flocca Linen Bedspread in Ayrton Flocca Linen Bedspread in Ayrton  
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Living Refresh

Living RefreshWhether you're celebrating a new home, a new season or it's simply time for a change, giving your living space a makeover can elevate both your home and your mood. While we can't always paint the walls or introduce new furniture, there are some simple ways we can use colour, texture and styling to create a look that feels fresh and timeless.  Interior: @emilygillis I Photography: @seanfennessy I Published: The Local Project. Featuring Basix Stripe Cushion in Nox/Sable and Flocca Linen Cushion in Sable  Transform a space with soft furnishings There is no simpler way to change the look and feel of a room than with the addition of cushions and throws, which can lend an elegant combination of comfort and practicality to your living space. Try draping a luxurious, textural throw such as our Crush Double Linen Throw over the back of your armchair or sofa, while ensuring you have a scattering of cosy cushions on hand to offer a personalised touch.  Double Linen Crush Throw in Moro/Floss Consider your coffee tableOur coffee table plays a bigger role in a living room design than we may expect, and while clutter is not necessarily a bad thing on a coffee table, it comes down to balance and placement. Large coffee table books make a style statement and are best stacked together to act as a base. Try to keep knickknacks to a minimum, using small, low bowls to keep bits 'n bobs organised and a rectangular or square tray to house your remotes, which can be easily gridded with your book stacks. Metal-match your lighting and other metal finishes, or tie in marble and stone with other elements in the room, for a cohesive look. Interior: @heidiwoodmaninteriors I Photography: @nolcal   Play with layouts  Don’t be afraid of trying new layouts and combinations by shuffling furniture and other items around the room to create different vignettes, whether it be a small collection of objects on a mantlepiece or a larger arrangement of textiles and decor. While you may end up back where you started, a fresh perspective can help identify where something could be improved with a new addition, or you might find that a small tweak can unexpectedly make a stark corner feel cosy and inviting.  The Pad, published: The Havenist  I  Architecture: Suzanne Hunt Architect  I  Stylist: Anna Flanders Photography: Dion Robeson  I Linen purchased through Editeur. Featuring: Flocca Linen Blanket in Fog  Bring the outdoors in A touch of greenery can quickly freshen up a space, with indoor plants making a stunning table centrepiece or hanging feature while also improving air quality and overall wellbeing. Consider where your living room receives the most natural light throughout the day, and try a variety with rich, darker colouring or a delicate leaf such as a maidenhair fern for a sophisticated look. Be careful not to go overboard though – one or two should do the trick.  Interiors by: Brahman Perera I Photographed by Lillie Thompson I HMCo Linen Purchased via Mondopiero. Featuring Flocca Linen Cushions   Create balance with art and curtainsArt is an effective way to balance a space by drawing the eye upwards, making a room appear bigger while bringing colour to a blank wall. Don’t be afraid of larger pieces, especially if you have a generous sofa or TV and a wall that can support a large piece. In addition to art, curtains can add height and depth to a living space, with a gentle, sheer linen such as our Basix Linen Curtain offering a timeless versatility that suits many interior styles. Interior Design: Bryan O’Sullivan I  Photography: Helen Cathcar I Styling: Sara Mathers 
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Nordic Style

Earthy and inviting, Nordic style takes inspiration from the region's rugged landscape. Textural, natural materials and a soothing, muted palette echo the outdoors, creating a seamless connection between cosy, grounding interiors and the surrounding environment.  Project by Norm Architects I Photography: @jonasbjerrepoulsen The colour palette is simple and monochromatic, leaning heavily towards neutrals. Creamy, sandy hues are layered with soft greys to offer an elegant balance of coolness and warmth, while rich shades of caramel, toffee and chocolate, along with moody charcoal and black melange, add tonal depth and contrast to a light base.  Perspective Studio @perspectivestudio I Photography: @andylifferphotography Form and function are entwined for a look of modern simplicity that can be adapted to both contemporary design and classic, old-world interiors. Sumptuous comfort and a rich tactile appeal are key to Scandinavian design, inspired by the Nordic climate and a desire to create a safe haven for the long winters. Clean lines and clutter-free spaces further enhance this feeling of calm and sanctuary.  Studio Oliver Gustav @studioolivergustav I Photography: @ashjamesphotography Copenhagen-based Norm Architects are quintessential Danish design masters, with a warm, pared-back aesthetic that is characteristic of Nordic style. By keeping the design, materials and palette simple, their spaces offer a feeling of tranquillity and retreat that mimics the soothing qualities of nature. Hardwood floors are softened with textural rugs in jute, sisal or wool, while pure linen throws, cushions and accessories offer luxurious accents in all seasons.   Norm Architects @normarchitects I Photoraphy: @jonasbjerrpoulsen Achieve a similar look with our signature pure linen collection, available in a range of timeless hues that are made to layer effortlessly for relaxed, year-round style. Light, sandy Sable and Kali create the ideal foundation for rich, warming tones of Bere, Brun and Carmel, while the muted dark melange of Nox and Rok lend a sophisticated layer. Simplicity is at the centre of Nordic natural style, so keeping the palette minimal is key to achieving this tonal look.  Flocca Linen Duvet in Nox, Flocca Linen Body Cushion in Brun, Flocca Linen Flat Sheet in Cep, Crush Linen Throw in Brun The familiar colours and textures of the natural world that are elemental in Nordic design can be found in the work of Danish artist Oliver Gustav, whose approach to creating quiet yet dramatic spaces results in a look of modern antiquity that balances clean lines and rough surfaces, old and new. Similarly, the work of the Swedish interior design studio Perspective appears at ease in its wintry, rugged setting, evoking the stillness and raw beauty of the Nordic landscape. 
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Focus on Petra

@ceramicasenio I @ad_magazine I Photography: @carinamaiwald Innately elegant and endlessly versatile, Petra is one of our most coveted hues. Resting softly between white and cream, this pale stone colour is the perfect option for those who don't want to fuss over keeping whites white, while bringing a feeling of freshness and serenity to your bedroom all year round.  Petra is a two-tone weave that combines our signature neutrals of light, sandy Sable and antique white Ayrton, striking the perfect tonal balance between the two and creating a subtle melange that equates to a beautiful warm stone hue. This dreamy shade is incredibly versatile, offering the ideal alternative to more optic whites when layered with bold colours while pairing beautifully with neutrals and muted, earthy colours across our entire palette.North Adelaide Residence I Design: @designbywbl I Landscape: @stubbs.peterj I Photography: @carolinecameron I Flocca Linen Pillowcase in Petra I Kristine Pillowcase in Petra I Flocca Linen Flat Sheet in Ayrton The gentle melange of Petra not only imbues the freshness of Ayrton and the warmth of Sable, but also a delightful textural quality. Spaces that are predominantly white can often feel flat, however the tonal depth of our signature melange can elevate a pared-back space with tactile appeal. Reminiscent of natural materials such as travertine and sandstone, the warm, creamy beige tones of Petra lend a soothing, grounded quality. Flocca Linen Duvet in Petra Layer Petra with Ayrton for an effortless, tonal look that feels fresh and balanced, achieving a luxurious backdrop for a calming sleep haven that can be personalised with pillows, throws and accent cushions. A similar feeling can be achieved when pairing Petra with Sable, which offers a more earthy, natural scheme. Stunning in its simplicity, Petra provides an ideal foundation to build your dream bedscape and is available across our extensive range of pure linen bedding and accessories.Flocca Linen Duvet in Petra I Crush Linen Blanket in Alba I Basix Stripe Cushion in Roy/Sable
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Warm Neutrals

Warm Neutrals Introducing warm, earthy tones to your home creates a sense of calm and comfort, and this muted, natural palette works beautifully in any interior scheme. Create balance by taking a tonal approach, beginning with our signature neutrals of Petra, Ayrton and Sable as a light, fresh base for rich, decadent layers of Russo, Carmel and Brun. Complete the look with an accent of Maiz, our washed-out gold hue, as a finishing touch. Architecture: @pleysierperkins I Interior: @dsandersandking I Photography: @sharyncairns. Featured: Flocca Linen Pillows in Russo and Maiz, Flocca Linen Blanket in Russo, Flocca Linen Flat Sheet in SableThis tonal transition has been beautifully achieved at Armadale House, a Victorian home restoration project featuring architecture by Pleysier Perkins and interiors by Sanders & King. In the bedroom, our Flocca linen duvet, pure linen sheets and pillows in Sable provide a light, neutral foundation for Carmel-hued pillows and a complementary pairing of cushions in Russo and Maiz, while our generous Flocca Linen Blanket in Russo adds a final luxurious layer when draped over the end of the bed.  Flocca Linen Flat Sheet in Sable At Graceville House, a playfully adapted Federation bungalow by Wrightson Stewart, the use of warm, natural tones and cosy textures imbue a grounded elegance to the home’s pared-back spaces. A feeling of soft, handcrafted luxury carries through to the bedroom, where our Flocca sheets and blanket in sandy Sable bring understated warmth to a predominantly white palette, while our Basix Sable/Brun stripe pillows ease the transition between light and dark hues. Greville House I Interior: @wrightson_stewart I Photography: @koskphotography. Featured: Basix Stripe Pillowcase in Sable/Brun, Flocca Linen Flat Sheet in Sable, Flocca Linen Blanket in Sable Richer tones are particularly effective in the bathroom, a typically minimal space with smooth finishes and a simple colour scheme. Our Flocca pure linen towel range in Russo has been thoughtfully chosen by The Repose, a charming boutique accommodation in Dubbo, to introduce warmth and texture to its light-filled bathroom. In fitting with the rest of this refined cottage, our towels lend an artisan touch and create a rich, sensory experience. HMCo linen via: @the_repose I Interior: @jemima_aldridge I Photography:  @leantimms. Featured: Flocca Linen Bath Towel in Ayrton, Flocca Linen Hand Towel in Russo.
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Shop our Style: Tempest Sunset

Shop our Style: Tempest Sunset

Reminiscent of the setting sun, our latest pure linen look takes inspiration from the gentle glow of dusk. An elegant palette of sun-bleached Carmel and rich Russo imbues a subtle and inviting warmth to your bedding scheme in all seasons, while earthy pink Floss lends a delicate, cloudlike softness. Tempest, our mid-toned charcoal hue, evokes the moody night sky and provides a grounding contrast. Flocca Linen Cushion in Floss I Basix Stripe Pillowcase in Carmel/Tempest Our Flocca pure linen bedding in this versatile palette is the perfect complement to this classic-meets-contemporary residential project by Edwina Glenn, where high-end finishes and handcrafted details come together to create a considered urban retreat. The pared-back master bedroom features a fitted sheet and pillowcases in Floss, layered with our pure linen duvet cover in Carmel to add warmth to a cool grey palette.  Texture-rich linen bedding in twilight tones provides the perfect contrast to this moody, tonal space, with our generous Flocca Linen Blanket in Russo introducing visual warmth and tactile appeal alongside a charcoal bedhead and a smooth marble fireplace mantel. This adaptable colour combination can be styled to imbue texture and femininity, and at the same time, the understated tones and subtle, hand-tufted accents achieve simplicity and sophistication. Flocca Linen Blanket in Russo Photographer Mary Quincy perfectly captures the essence of our Tempest Sunset palette in her series depicting the Tuscan countryside. Warm light casts a soothing glow over the golden wheatfields, while shadows formed across the rolling hillside create a dramatic contrast of mid-grey to deep charcoal that offset the luminous pink sky. This layering of cool and warm tones creates depth and interest, working just as beautifully in the bedroom as in nature. @ad_magazine I Tuscany, Italy I Photography: @mary_quincy
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Making a House a Home

While we can appreciate a sleek and perfectly curated interior, it is often true that the most welcoming homes are a natural extension of the people who live there, reflecting our everyday lives and offering a calm and familiar retreat from the busyness of the outside world. Here are two of our favourite styling tips to make your house a warm and inviting haven that you’ll look forward to returning to.  Interior & Decoration: @arentpykestudio I Styling: @claredelmar I Photography: @smartanson. Featured: Flocca Linen Pillowcase in Russo Create a vignette Spaces in your home that are transition points between living zones, such as a hallway, stair landing or alcove, can be elevated with a simple vignette. In interior design, a vignette refers to a grouping of ornamental objects brought together to make a beautiful personal statement. This might be a collection of picture frames, ceramics and candles on a mantlepiece, or it could be designed on a slightly larger scale with an arrangement of textiles, furniture and decor that gives depth and interest to the corner of a room. In essence, a vignette can be thought of as a clustering of your favourite things to create a little ‘scene’. @nickeykehoe While many vignettes may look thrown together, there are a few important elements that can help them to appear beautifully balanced. These include: Starting with a key furniture piece such as an armchair or console and building out smaller items around it  Bringing in a grounding textural element, for example, a rug under the armchair, a gentle complementary wallpaper (this is best applied in an alcove where the wallpaper is boxed into one area) or a grasscloth console. Curtains or drapes also help to soften edges, framing your vignette and drawing the eye up Introducing wall art or a mirror to balance the hierarchy of the space Setting the tone with ambient lighting, whether it be a table lamp, floor lamp or an appropriately positioned pendant lamp or sconce.Double Crush Throw in ArmeeIncorporate soft furnishings One of the most important elements to creating a cosy home is soft furnishings, which can be introduced through scatter cushions, throws and blankets in an interesting combination of fabric materials. Not only do they look wonderfully inviting, but they also serve a practical purpose by adding warmth and comfort.  Decide whether you wish to include a pattern in your scheme, for example, a plaid cushion, and balance its presence with a plain cushion in a complementary hue that also complements the furniture it's placed on. Also, consider the fabric – tight weave linen used in bedlinen, cushions or on a couch can be enhanced when layered with a more textural element such as a loose weave linen throw, a highly textural fabric or finish such as velvet, wool boucle or alpaca, or with knit or pattern weaves.   Location: @riverfieldhomestead I Styling: @bellebrightproject I Photography: @marniehawson I Published: @countrystylemag. Featuring: Double Crush Throw in Armee
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Raw and Refined

The key to creating beautiful, calming spaces is finding the right balance of textural elements, and thoughtfully layering textiles and furnishings to soften an otherwise minimalist look. Keeping to a tonal palette and favouring natural materials such as concrete, timber, clay, render and brick – which all work wonderfully on both the exterior and interior – offers simplicity and cohesion while being warm and inviting.  The considered juxtaposition of materials is a feature throughout this stunning Noosa residence by CLO Studios, whose brief was to create relaxing and serene spaces that were a continuation of the outside. This was achieved by referencing the beachside home’s surrounding landscape as well as its deep-grey concrete exterior when designing the interior scheme.  Interior: CLO Studios I Architecture: Frank Macchia I Photography: Caitlin Mills I Published: Vogue Outside, earthy tones and a dark canvas help to harmoniously blend the building into its natural surrounds, with walls of vertical, timber-stained slats effectively softening what could otherwise be a brutalist concrete facade. Clean lines and a moody palette ensure the home retains a modern sophistication while being relaxed and comfortable within its setting.  Interior: CLO Studios I Architecture: Frank Macchia I Photography: Caitlin Mills I Published: Vogue A focus on texture carries through to the interior, with layered materials creating visual differences while colour change is minimal. Seagrass rugs, linen furnishings and timber accents bring softness and warmth to the open-plan layout, and in the bedroom, HMCo pure linen bedding has been carefully chosen to echo the outdoors. Our Flocca Linen Duvet Cover in our muted black melange hue Nox is layered over light, sandy Sable sheets and pillowcases with the soft, silvery sage of Argent gently reflecting the green of the pandanus trees.  Interior: CLO Studios I Architecture: Frank Macchia I Photography: Caitlin Mills I Published: Vogue I Featuring: Flocca Linen Duvet Cover in Nox I Flocca Linen Flat Sheet in Sable I Flocca Linen Pillowcases in Argent  In Victoria’s Red Hill, a series of contemporary cottages designed by Melbourne-based practice Clare Cousins Architects fuse raw and refined elements to achieve a warm minimalism that is also heavily influenced by the surrounding landscape. Timber joinery and concrete floors offer a simple, minimal backdrop for brushed brass tapware and sensory-rich textiles, with tonal layers and calm, uncluttered spaces allowing the materials to be the primary focus.  Interior & Architecture: Clare Cousins Architects I Photography: Sharyn Cains I Published: Est Living I Featuring: Flocca Linen Hand Towel in Tempest In the master bedroom, concrete and timber are softened with HMCo pure linen sheets in antique white Ayrton, with pillows in deep khaki Armee reflecting the outdoor palette while our Basix Linen Coverlet in light grey Gris lends a luxurious final layer. In the bathroom, our pure linen towels in mid-charcoal Tempest prove an ideal fit for a raw and refined aesthetic, lending a soft, tactile element to the minimal concrete vanity. As seen throughout the home, a cooler palette can help to balance wall timbers and warm, natural accents. Interior & Architecture: Clare Cousins Architects I Photography: Sharyn Cains I Published: Est Living I Flocca Linen Flat Sheet in Ayrton I Flocca Linen Pillowcases in Armee I Basix Linen Coverlet in Gris
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Project Feature: Byron Bay Hinterland by Jase Sullivan

Coupling a playful palette with global influences, this stunning hinterland home reflects both its well-travelled owners and the soft, earthy tones of the surrounding landscape. Interior designer Jase Sullivan has cleverly reimagined this barn-style build, taking an adventurous approach to colour that brings a cosy, whimsical touch to the home’s generous, sophisticated spaces. . Interiors by Jase Sullivan | Photography Michael Lean PhotographyTimber, terracotta, stone and polished concrete are softened with natural textiles as well as sunset hues inspired by the peaceful, expansive vista from the terrace – pink clouds, a green, tree-lined backdrop and the blue sea in the distance. In each room, Jase leans into the chosen palette, this colour-blocking technique giving the spaces their own unique identity. The thoughtful layering of textural elements is used to add further depth and interest. Interiors by Jase Sullivan | Photography Michael Lean Photography | Featuring: Flocca linen Pillowcases in Sable and Maiz with a Flocca Duvet Cover in Carmel (not visible).   Interiors by Jase Sullivan | Photography Michael Lean Photography In the pink master bedroom, an elegant, tonal palette features our Flocca Linen Pillowcases in Maiz and Sable and our Flocca Linen Duvet Cover in Carmel, with pure linen sheets in Floss lending a soft, earthy foundation to this inviting bedscape. Similar rosy tones carry through to the bathroom, where pink tiling is complemented with timber and aged copper accents.   Interiors by Jase Sullivan | Photography Michael Lean Photography | Featuring: Flocca linen Pillowcases in Nox and Maiz with a Flocca Duvet Cover in Carmel (not visible) In the green master bedroom, Flocca Linen Pillowcases in Maiz and Nox are paired with our Flocca Linen Duvet Cover in Brun, while our pure linen sheets feature in warm, sandy Sable as well as Argent, a soft silvery sage hue that layers beautifully with the understated green of the bedhead and walls for a soothing, tonal effect. Considered use of colour, together with a mix of vintage pieces, handcrafted accents and custom designs, work harmoniously for a look that is both luxurious and relaxed.  
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Inspire a Stunning Tablescape

There’s no better time to get creative with new culinary ideas than when you’re sharing a table with family and friends, so we’ve rounded up some of our favourite epicurean Instagram accounts featuring delicious share plates and elegant desserts to inspire a luxuriously laidback gathering this Easter. Julia Busuttil NishimuraAs the author of Ostro, A Year of Simple and Family Food and a regular contributor to The Design Files, this Melbourne-based cook celebrates simple, seasonal recipes that bring people together around the table. Time spent living in Tuscany has influenced her community-centred approach to dining and lends a joyful Italian quality to her dishes. Hetty McKinnonIf you’re looking for scrumptious vegetarian meal ideas, the New York-based author of award-winning cookbooks including Family, Community, Neighbourhood, and Tenderheart offers modern, meat-free inspiration, from hearty pasta dishes to flavour-filled stir-fries. Hetty’s uncomplicated cooking style – including a moreish potato and rosemary flatbread – is ideal for gatherings with loved ones. The Mediterranean DishA childhood spent cooking in her mother’s kitchen in Egypt has influenced USA-based cook Suzy Karadsheh’s easy Mediterranean recipes, from colourful salads to finger-friendly appetisers. Her Middle Eastern-style nachos and lemon ginger tea are the perfect additions to a relaxed alfresco lunch, complete with freshly picked herbs, textural layers of linen and a generous drizzle of olive oil to complete the quintessential European table scheme. Gather & FeastAs the name suggests, Ashley Alexander’s simple, wholesome and beautifully styled recipes are made for sharing. The self-taught Melbourne cook believes that when it comes to entertaining, the atmosphere is just as important as the food itself, so her table settings are elevated with neutral, earthy linen, delicate foliage and handcrafted accents that create a sense of occasion while letting her gorgeous dishes take centre stage. Hemsley and HemsleyEnglish food writers and sisters Jasmine and Melissa Hemsley are known for their simple, vibrant meals and fun, playful approach to cooking. You’ll find nutritious grazing platters and one-pot wonders alongside tasty dessert ideas and sweet snacks that can be enjoyed at the table or gifted as a take-home treat for guests. You’ll also find plenty of delicious vegan and gluten-free options to satisfy everyone’s dietary needs.   Emiko DaviesIt is no coincidence that Australian-Japanese food writer Emiko Davies’ elegant dishes look picture-perfect – Emiko is also a talented photographer who has produced several stunning cookbooks focusing on the cuisine of Italy where she now lives. Visit her Instagram account for traditional-with-a-twist recipes, rustic farmhouse kitchens and relaxed European style.Visit Shop Our Style for more tablescape inspiration.
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Shifting Seasons

A shift in seasons calls for classic, adaptable layers that ensure comfort and warmth as the temperature changes, whether you’re unfurling from cosy winter layers and stepping into spring, or preparing for crisp, cool nights as you transition from summer to autumn. Featuring: (bottom to top) Basix Quilt in Sable, Crush Linen Blanket in Quill, Basix Coverlet in Gris, Crush Linen Throw in Fonda and Flocca Linen Blanket in Sable.An ability to layer effortlessly is key to the pieces you’ll reach for year-round, whether it's warming up or cooling down. The midweight quality of our coverlet and quilt makes them ideal for staying snuggly on cooler spring evenings as well as being the perfect duvet alternative on warmer nights, with the superior hand-stitched buttoning detail lending a beautiful look on its own. Featuring: Basix Linen Quilt in Gris paired with Sable Linen.For a truly luxurious addition to your sleep space, our vintage-inspired Flocca Linen Bedspread can be layered over the top of a thin duvet or simply over pure linen sheets, elevating a simplistic bedscape with its heavy weave pure linen construction and diamond pattern detail. Wonderfully soft and exquisitely handcrafted, our bedspread is the perfect finishing touch no matter the season. Featuring: Flocca Linen Blanket in Bere and Crush Linen Throw in Brun.The ultimate transeasonal essential, our Flocca Linen Blanket offers a lightweight quality and natural breathability that enriches any space in your home. This textural blanket feels heavier due to its box waffle weave pattern, while still being light enough to provide a gentle layer of warmth when a midweight cover isn’t needed. Our Crush throw and blanket are also ideal to have on hand in the living area when you want to cosy up with a book. Featuring: Flocca Linen Fitted sheet in Sable, Flocca Flat sheet in Ayrton, Flocca Duvet and Pillowcases in Petra.Choosing a classic colour palette that will last you through all seasons means you can easily layer up and down as needed. Select hues that offer a versatile base, such as Sable and Petra, personalising your look with accessories such as cushions and throws featuring rich hues, subtle stripes and hand-tufted details.
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Elevated Bathroom Essentials

Luxurious texture and a classic, earthy palette have made our Flocca Linen Towels a favourite among stylists and designers, who love the warmth and grounded elegance they imbue to any space. This stunning Gold Coast Residence project by Nina Maya Interiors is no exception, with our pure linen towels in light, sandy Sable and rich Russo complementing the muted, coastal-inspired tones of this considered home. Interior Design: Nina Maya Interiors | Photo: @andymacpherson.studio | Featuring: Flocca Linen Hand Towel in Sable.The tactile appeal of our pure linen bath towels both visually enriches this cool, contemporary bathroom design as well as lends sensory, texture-rich accents, providing unsurpassed style and comfort. A sumptuous waffle weave softens the polished look of tiling, marble, and stone finishes to create a feeling of calm, elevating an everyday routine to a restorative day spa experience. Featuring: Flocca Linen Hand Towel in Russo.A delight to see and touch, our Flocca linen towels also offer practical benefits to make the ritual of bathing more pleasurable. Being exceptionally dense, with superior absorbency and breathability, the pure linen waffle weave features gentle exfoliating properties that rejuvenate the skin. With a range of sizes available, from face towels to our generous bath sheet, and a variety of our signature timeless hues to choose from, our Flocca bath linen range is the perfect way to style and refresh any bathroom. Featuring: Flocca Linen Bath Towel and Bath Sheet in Tempest.
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Focus on Green

Colour not only has the ability to transform the look and feel of a room, but it can also have a profound effect on our mood and experience within a space. The colour green is well known for its calming properties, believed to soothe and comfort due to being a biophilic hue. After blue, green is the second most prevalent colour found in the natural world, and it’s a colour we associate with fields, forests and fertile landscapes. Green is also the colour of healing, growth and renewal. Our signature range of hues features four exclusive shades of green, all taking inspiration from nature to offer an earthy, adaptable palette that layers effortlessly with both neutrals and rich tones. At the softer end of the spectrum, Argent is a silvery sage reminiscent of the lovable Lamb’s-ear perennial. This gentle hue pairs beautifully with oceanic Mare and the muted black melange of Nox, as well as imbuing subtle colour when layered with light and airy staples Petra and Sable. Featuring: Flocca Linen Duvet in Argent, Crush Linen Throw in Argent Melange paired with Sable. Colour Palette from top to bottom: Nox, Petra, Argent and KaliMare is an oceanic hue that fills the space between green and blue. Coupled with the dusty cornflower blue of Roy or silvery Argent, Mare evokes a serene coastal scheme, while lending exquisite, understated colour to neutrals Petra and Sable. To add richness and depth to this subtle shade, layer Mare with chocolate-hued Bere for a decadent bedscape that is both grounding and luxurious. Featuring: Flocca Macaron Cushion in Mare, Basix Stripe Pillowcase and Basix Stripe Cushion in Mare/Bere paired with Bere and Roy.Armee is one of our most coveted hues, a deep, rich khaki reminiscent of lush remote pastures. This versatile green works in a wide range of combinations, whether adding rich colour to Sable and Petra or paired with the sandy grey melange of Kali for a sophisticated look. Try layering Armee with blue shades of Fog and Fonda for a soothing, nature-inspired palette, or create a harmonious contrast with soft, feminine Floss. You can also design a sumptuous bedscape by layering Armee with Brun, our rich toffee tone. Featuring: Flocca Linen Duvet in Armee and Crush Double Throw in Armee/Sable. Colour palette of Armee, Fonda and Fog. One of our newest hues, Silva is a deep emerald green evocative of a faraway forest. Silva is available in our Crush Linen Blanket and lends a sumptuous, texture-rich accent to linen bedding featuring a soft palette of Petra and Sable. Much like Armee, Silva layers wonderfully with Kali, Bere and Floss, imbuing a timeless, earthy quality and bringing the restorative qualities of nature into your home to create a sanctuary of calm and wellbeing. Featuring: Crush Linen Blanket in Silva paired with Petra, Mare and Agent.  
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Project Feature: La Palma by YSG

Drawing inspiration from chic resorts and faraway destinations, this luxuriously laidback home conjures the feeling of a year-round vacation with its colourful, free-spirited mood. Designed by Yasmine Ghoniem, director of YSG Studio, the seaside sanctuary has been cleverly reimagined with an inviting combination of playfulness and sophistication so that those who walk in are instantly transported to a neverending summer. LA PALMA 2022​​​​​​​​ @ysg.studio photography @prueruscoe Overlooking Pittwater on Sydney’s northern beaches, and with a sweeping vista that extends to the Central Coast, the home’s sunny interior would be right at home in Mexico or the Mediterranean. A warm, layered palette effortlessly melds everything from earthy pinks and burnt orange to vibrant reds and zesty citrus, while a mix of patterns including striped black and white awnings and checked bathroom tiles add eye-catching yet timeless accents. LA PALMA 2022​​​​​​​​ @ysg.studio photography @prueruscoeTexture was a key focus for YSG Studio when designing this beachside home, with French washes adding depth to walls and ceilings, and tumbled marble cobblestone enriching the outdoor spaces. Tactile elements have also been introduced through furnishings, including natural touches of rattan, terracotta and timber, while the sumptuous, texture-rich quality and signature earthy hues of our pure linen bedding proved the perfect fit for this eclectic interior design scheme. LA PALMA 2022​​​​​​​​ @ysg.studio photography @prueruscoeIn the main bedroom, a tonal scheme of pinks, reds and berry hues is layered harmoniously for a cohesive and inviting sleep space. Achieve this look with the earthy elegance of Rosa, our dense clay pink hue, and the softened, muted mulberry of Moro, introducing accessories in Porto for ​soft tangerine accents that evoke the warm glow of summer. The gently tufted edges of our Flocca range lend a handcrafted touch in keeping with this thoughtful space. LA PALMA 2022​​​​​​​​ @ysg.studio photography @prueruscoe : Featuring, Flocca Linen Duvet in Rosa.In the second bedroom, our Flocca Linen Duvet Cover and Basix Linen Bed Skirt in Bere provide a grounding base for exotic, nature-inspired palm motifs and playful stripe patterns, as well as balancing out the custom-made bedhead and statement cushions. This rich, chocolate hue imbues sumptuous warmth and is the perfect complement to a fresh, white palette on walls, floors and bed linen. LA PALMA 2022​​​​​​​​ @ysg.studio photography @prueruscoe : Featuring Flocca Linen Duvet and Basix Linen Bedskirt in Bere.Also in the bedroom, a luxurious marble and timber desk and chair feature shades of tan and olive green reminiscent of the Mediterranean landscape, bringing tones of the outdoors into the interior scheme. Achieve this look with our lush khaki Armee hue and rust-toned Russo in either bedding or a versatile throw blanket, adding a further layer of textural richness. LA PALMA 2022​​​​​​​​ @ysg.studio photography @prueruscoe
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Refresh, Renew

Your bedroom is the place you go to relax and retreat, a soothing sanctuary conducive to a restful night’s sleep. Choosing pure linen bedding for its natural, breathable and sustainable properties is a great start, however, there are also other ways we can rejuvenate our bedroom to create a space that not only looks beautiful but is also good for our mood, health, and wellbeing. Featuring: Flocca Linen Duvet in Argent, Crush Linen Throw in Argent, Sheets, and Curtain in Sable. Declutter Keep only the bare essentials next to your bed, removing things like magazines and books, hand creams and cosmetics, and storing them out of sight. Technology can have a negative impact on sleep, so be sure to put your phone, iPad and other electronics into a drawer or ideally another room. Keeping your space uncluttered also makes cleaning and dusting much easier. Interior Design by Amber Interiors | Photo @shadedeggesphotography | Featuring Flocca Linen Blanket in Tempest. Style your bedside table A simple, hierarchical formula made up of three elements is all you need for an appealing nightstand. Assuming your bedside lamp is the tallest element, the secondary element should be around half the size of the lamp and positioned in front, slightly to one side. The smallest element can be at the very front, slightly overlapping the middle element. Play with shape and texture – a tall, skinny lamp juxtaposed with wider pieces such as a square picture frame and a round bowl or vase, for example. No lamp? Use a vase, a stack of books and a small tray to create tall, wide and small elements.   Shop for a new pillow Just like bed linen, natural is best when it comes to pillows, so look for cotton, bamboo, wool, or natural latex, as well as feather and down pillows purchased from a reputable supplier. Washing pillows occasionally as per the instructions will help to minimise the build-up of allergens such as dust mites, and be sure to replace them by the date advised on the tag.   Give your duvet insert some time in the sun As feather and down duvets can’t really be washed, make the most of a clear, sunny day by hanging them out in the fresh air to help kill any nasties. While you’re at it, give your pillows some time outside and wash your mattress protector for a fresh, clean foundation that’s ready to be layered and styled with your pure linen bedding. By @seanandersondesign | Photoraphy @haris.kenjar Choose calming colours These might not always be the most obvious choices such as blues, greens and whites. Moody charcoal and darker hues such as Nox and Tempest can be equally calming and allow the eyes to rest, while muted shades of terracotta and our dusty clay Rosa hue can transport you elsewhere. Try incorporating these, along with classic calming hues such as Argent, Fog and Mare, into your bedding scheme. By @studio_jencquel | Photography @pempki
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Focus on Stripes

When it comes to accent patterns, there are few more classic and adaptable options than ticking stripes. Pairing beautifully with other striped pieces and adding interest to block colours and neutral palettes without being overpowering, it is easy to see why this simple design is a timeless staple in stylish interiors around the world. Image via: House & Garden UK | Photography: Owen GaleTicking was traditionally a utility fabric made from cotton or linen that was used to cover mattresses and pillows. In the centuries before open coil and memory foam, mattresses made from straw, horsehair, feathers and other coarse materials needed a sturdy encasing. The word ‘ticking’ derives from the Latin word tica and the Greek word theka, both meaning covering, with this popular iteration originating in Nîmes, France – hence the name French ticking. Image via: @moro_dabron | Andreas von Einsiedel for The World of Interiors, October 1996.Today, the classic stripe pattern featured on traditional ticking fabric be seen everywhere from clothing and upholstery to curtains and bedding. This adaptable style not only fits into many areas of the home but also works seamlessly with different decorating schemes. Whether choosing classic blue and white for a nautical nod in a coastal cottage, lending an earthy, romantic touch to a country home with pinks and caramels, or opting for charcoal and cool grey for a contemporary look, stripes are an elegant all-rounder. Mornington Peninsula beach house by Pandolfini Architects via Real Living. Featuring: Flocca Linen Duvet, Basix Linen Bedskirt and Fitted Sheet, all in Fog and Basix Stripe European in Tempest/Fog.Our Basix pure linen bedding range features a variety of stripe cushions and pillowcases that complement our core colour palette and pair beautifully with our signature Flocca collection. Each of our two-tone pieces is available in nine exquisite combinations, with a pairing to complement your bedroom style. Roy/Sable is best suited to a soft green scheme while cooling Ayrton/Nox works well with blues. Mare/Bere layers wonderfully with earthy hues, and Rosa/Floss brings a warm, feminine accent to a white palette. Featuring: Basix Stripe Pillowcase in Sable/Brun and a Flocca Macaron Cushion in Russo. Visit Shop Our Style for more inspiration on colourways, sizes and layering schemes.
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Immersed in Melange

Immersed in Melange

Pure linen with a subtle melange finish is a beautiful way to introduce tonal depth and sumptuous textural appeal to a space, whether in your bedroom or living area. This luxurious effect can be seen in our muted black Nox hue and rich toffee-toned Brun, both blended with our coveted Sable colourway as a warm, neutral base. Pair them together for a statement look that is both grounding and contemporary, adding Russo for an earthy, layered bedscape that invites calm and rest. An adaptable base weave of Sable makes this light and sandy tone the perfect accompaniment to Nox and Brun, whether introduced with an everyday sheet set or through pure linen accessories. Our Basix Stripe Linen Pillowcases in Brun/Sable and Nox/Sable are an elegant and understated way to marry Sable bedding with a melange throw or duvet cover. Interior Design by @apriltomlininteriors | photo: @josephgbradshaw | Featuring Crush Linen Throw in Brun MelangeMelange accessories work wonderfully in the living room as well as the bedroom, as seen in this stunning residential home project by April Tomlin Interiors. In this warm and thoughtful space, the soft toffee melange of our Crush Linen Throw in Brun effortlessly complements an earthy palette while lending a luxurious, handcrafted touch. Image via Island Luxe in Byron Bay @islandluxeofficial - Featuring Flocca Linen bedding in Brun, Nox and Russo. The soothing, tonal qualities of our melange pure linen bedding can be seen in this layered bedscape by HMCo stockist Island Luxe in Bangalow. Featuring our Flocca Linen Duvet Cover in Brun, Flocca Linen Flat Sheets in Nox and Russo, and pillows in Nox and Brun, this elegantly undone look is ideal for imbuing a pared-back space with warmth and texture. Featuring: Accent piece in Flocca Linen Cushion in Russo with Brun and Nox Bedding. For this look, we took inspiration from the striking Bay of Fires on Tasmania’s northeast coast, where granite boulders covered with bright orange lichen offer a striking contrast that is both moody and captivating. Recreate this warm, inviting colour combination at home with a palette of charcoal, rust and caramel browns, allowing the melange finish of Nox and Brun to enrich your neutrals with the raw beauty of nature. Explore this look and more in Shop Our Style.
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The Perfect Drape

  Imbuing your space with a sense of calm and wellbeing is key to feeling relaxed at home, and an elegant way to achieve this is with sheer curtains. Maximising natural light and enabling unobstructed views while still offering privacy, sheer curtains create a seamless and soothing connection to the outdoors. Featuring: Basix Linen Curtain in Ayrton, with Linen Bedding in Cep and Petra hues.Pure linen is the ideal material for providing just the right delicate, sheer finish to your curtains, with a sumptuous drape that only gets better over time. Wonderfully textural and easy to care for, our Basix Linen Curtains are designed to fall with a natural flow, working to soften the harsh lines of window frames and interior walls. Image via @sailorswhisk | Photo: @marniehawson | Featuring: Basix Linen Curtain in Fog.Pure linen curtains are effortlessly adaptable to any interior scheme, bringing a natural tactile appeal to a sleek, contemporary look while blending beautifully into coastal and country abodes. Available in six exclusive hues to allow for personalisation, choose from classic neutrals and subtle, muted colours to achieve your dream look. The Range Byron Bay, Published @thedesignfiles |Photo: @caitlinmillsphotography | styling @annieportelli | Featuring Linen bedding in Floss, Rosa and Sable Hues.The warm, earthy qualities of Russo, Rosa and Sable ideally complement timber finishes, softening heavy interiors with tonal blending and pairing perfectly alongside other natural materials such as sisal and terracotta. These understated tones offer gentle, grounding colour while elegantly framing an outdoor landscape. Architecture & Interiors: @kennedy_nolan | Photography: @derek_swalwell | Via: @voguelivingOn the cooler end of the spectrum, the blue undertones of Fog and classic charcoal Tempest are excellent for diffusing bright light and creating a serene, grey-toned aesthetic that is both modern and timeless. For a bright and inviting space, our white Ayrton hue is a classic allrounder that brings a fresh and airy quality to any room. View colour collection here.
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Bringing Nature Inside

Creating a strong connection between your home’s indoor spaces and the outdoor world has many benefits, both aesthetic and practical. Inviting nature inside, whether through sunlight, leafy views or natural materials, can also be beneficial to your health and wellbeing, imbuing calm and clarity to your day-to-day routine and encouraging a restful night’s sleep. Featuring: Flocca Linen Duvet in Fog, Basix Stripe Euros in Tempest/Fog and Basix Stripe Cushion in Tempest/Fog.One of the most effective ways to create a cohesive relationship with the surrounding landscape is with glazing, which maximises views and natural light. Installing glass in a window or door, whether it be a large, dominating wall, a cleverly positioned skylight, or a subtle pigeonhole window in an unexpected place, can immediately create a feeling of openness in even the smallest of spaces. Featuring: Flocca Linen Blanket in Sable and Flocca Linen Duvet in Fog.Not only is a lush outlook visually pleasing, but studies also show even brief exposure to natural views can have a restorative effect on mental fatigue. To connect your house and garden, our soft and sheer Basix Linen Curtains enable unobstructed views and allow natural light to filter through while still offering privacy. They’re also a perfect tool to soften window frames and interior walls. Featuring: Flocca Linen Duvet in Tempest, Crush Double Throw in Floss/Moro, Flocca Linen Euro in Fog and Flocca Linen Pillowcases in Armee.Natural, breathable pure linen bedding and accessories can help to balance glass windows and doors by softening sharp angles and smooth surfaces. Our richly textured Flocca Linen Blanket or Crush Linen Throw are adaptable pieces you’ll be reaching for many times throughout all seasons, adding a textural layer to your duvet or making a sumptuous addition to the back of your sofa.  Featuring: Flocca Linen Blanket in Fog.A nature-inspired colour palette can evoke the feeling of the outdoors by reflecting similar tones, from the verdant green of our Armee hue to the serene and oceanic Mare. Combine this with textural, natural materials such as clay, timber and pure linen, along with the air-purifying qualities of indoor plants, for a sensory-rich experience that can have a soothing effect through both sight and touch. With a few simple design ideas, you can create a restorative indoor oasis that feels seamlessly connected to nature.
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Balance of Whites

Effortlessly fresh and adaptable, an all-white interior scheme offers the ideal backdrop to a calming sleep haven. However, while it provides the perfect foundation to build your dream bedscape, an all-white space can appear flat or sterile unless thoughtful layers of colour and texture are introduced. Elevate a white bedroom by bringing in two to three accent hues, layering the most vibrant tone over a more subtle transition hue from the same colour family or in a complementary hue to balance out the contrast. This serene bedroom, featured in an elegant Brisbane residential project by CLO Studios, is a perfect example of how tonal layering can work beautifully from a base of white. Featuring: Flocca Linen Duvet in Ayrton, Flocca Flat Sheet and Pillowcases in Rosa and a Basix Fitted Sheet in Floss.CLO Studios has masterfully balanced Ayrton, our classic antique white hue, with accents of Armee, using Fog and Sable as gentle transition hues. In the second bedroom, Ayrton has been paired with a vibrant Rosa accent, while both shades are complemented by a fitted sheet in the soft pink of Floss. Featuring: Flocca Linen Duvet, pillowcases in Fog, Basix Linen Fitted Sheet in Fog, Flocca Linen Flat Sheet and Pillowcases in Ayrton, Basix linen Bedskirt in Sable and Crush Linen Throw in Armee.Adding textural elements to a predominantly white space can further imbue depth and cosiness, such as plush and high pile rugs, blankets and statement cushions. For a timeless look, keep to natural materials in neutral colours – think sandy, creamy and taupe rather than optic white – and pieces that have a fleck rather than being flat, which will help pick up the light and shadows. Timber lends warmth and texture, whether through a timber bed frame or a timber bedside table, which can be complemented by the tones chosen in your bedding. If you include darker timber pieces, it is even more important to focus on the accent blend in your bedding. Styled by Tess Thyregod for Inside Out Magazine, This property has achieved this with a combination of Argent, Nox, Floss and white base of Petra. Featuring: Flocca Linen Duvet in Petra, Flocca Linen Flat Sheet in Argent, Flocca Linen Pillowcases in Nox and Floss and Floss/Moro Crush Throw (in side table).Find a calming and cohesive balance by picking up similar tones to the timber elsewhere in the room, such as with artwork or a feature chair, and by choosing warm-toned accessories when working with whites and pinks instead of cooler shades such as blue and green which may clash. Featuring: Flocca Linen Duvet in Petra, Flocca Linen Flat Sheet in Ayrton, Flocca Linen Pillowcases in Petra, Ayrton and Argent and a Crush Linen Throw in Argent.This HMCo pure linen bedscape achieves a harmonious balance by layering Ayrton with Argent accents while Petra works as a gentle transition hue. By using a transition colour, as well as focusing on a pared-back palette and rich textural interest, you can allow accent hues to elevate an all-white bedroom beautifully.
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Earthy Style

Not to be confused with country style, this look takes an organic, environmental approach to design that places emphasis on natural materials and elements. Earthy style can be influenced by weather and climate, as well as the tones and textures of the outdoor landscape, from trees and lush pastures to clay and stone, even berries and flowers. Contemporary Scandinavian design is a classic nod to earthy style, with architects and designers often making reference to the landscape and natural features of a region while harnessing these elements in their designs. This can involve using raw timber as cladding, and introducing rich, warm tones to cooler elements of stone and blackened oak.   Mornington House by Studio Esteta I Photography: Sharyn Cairns I Published: The Local Project The natural, textural qualities of linen make it an obvious choice for earthy style, with linen bedding and accessories imbuing a grounded luxury and sumptuous tactility to a nature-inspired scheme. A gentle, organic palette comprising stone hues, warm neutrals of flax and taupe, and rich browns and rusts is the perfect representation of a slower pace and living in harmony with the natural environment.  Mornington House by Studio Esteta I Photography: Sharyn Cairns I Published: The Local Project SHOP THE LOOK 1. Flocca Linen Duvet Cover in Bere2. Basix Linen Pillowcase in Nox3. Flocca Linen Bath Towel in Russo4. Crush Double Linen Throw Blanket in Russo/Sable5. Flocca Linen Blanket in Elk6. Flocca Linen Duvet Cover in Brun7. Flocca Linen Pillowcase in Brun8. Crush Linen Throw Blanket in Tempest Melange9. Flocca Linen Flat Sheet in Nox SHOP OUR STYLEMajestic Melange Rust & Embers  Highlander Hues Design Consultation Book your complimentary design consultation with Hale Mercantile Co. and allow us to walk you through our extensive collection. During the consultation, our senior stylist will assist you with colour selection and provide styling advice specifically for your individual space or project. At the end of each session, we will provide a summary of our conversation, styling advice and details of each product and colours discussed. Contact us here
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Country Style

This timeless look draws from a variety of influences, and while there is no one-style-fits-all formula, inspiration generally comes from the natural and immediate environment. This is why we often see rustic timbers and highly textural materials within this interior scheme. Country style can be interpreted in many ways, including 'homestead style', which melds old-world charm with a sense of grandeur; the quaint, handmade appeal of 'cottage style'; and 'modern country', a sensitive pairing of antique and contemporary elements. Interior published in Haus Love I Photography: Sarah Sheilds The key to styling a country theme is the considered layering of objects, homewares and furniture, incorporating vintage finds with rustic pieces in a variety of finishes such as glass, timber and metals. In addition, fabric and soft furnishings play an important role in balancing warmth and texture with cool, smooth surfaces. The Repose Boutique Accommodation in Dubbo I Photography Abbie Melle I HMCo linen purchased through @the_reposeNo matter which interpretation you prefer, one of the most beautifully suited materials in any country style scheme is linen. With a looser weave than most other fabrics, this natural fibre can be applied everywhere from bedding to furniture. For an effortlessly elegant bedscape, take a tonal approach to layering and focus on textural variety such as a throw or blanket in a highly tactile weave, or include a melange weave for added depth and interest. Project by Decus InteriorsSHOP THE LOOK 1. Flocca Linen Duvet Cover in Brun2. Crush Double Linen Throw Blanket in Russo/Sable3. Flocca Linen Bath Towel in Armee4. Basix Linen Coverlet in Sable5. Crush Linen Throw Blanket in Brun Melange6. Basix Stripe Linen Pillow in Carmel/Tempest7. Flocca Linen Flat Sheet in Armee8. Flocca Linen Pillowcase in Russo9. Flocca Linen Flat Sheet in Brun SHOP OUR STYLEHinterland Harmony Lush Pastures  Dawn Hues  Design Consultation Book your complimentary design consultation with Hale Mercantile Co. and allow us to walk you through our extensive collection. During the consultation, our senior stylist will assist you with colour selection and provide styling advice specifically for your individual space or project. At the end of each session, we will provide a summary of our conversation, styling advice and details of each product and colours discussed. Contact us here
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Urban Style

Urban style is influenced by cosmopolitan design as well as lifestyle, resulting in a fusion of modern, contemporary and industrial elements. While urban style is closely connected to architecture, it is also a representation of personality and how one goes about their day in the city, drawing on cafe culture, fashion, art and music to make each interpretation uniquely personal. Surround by Laminex Campaign I Creative direction: @ortolandesign I Set Design: @studioesteta I Styling: @becksimonstylist I Photography: @evegwilson Urban style could be a factory-turned-loft apartment that juxtaposes brick and exposed beams, melding bohemian and industrial by placing Persian rugs alongside a vinyl collection. It could be a sleek, minimal retreat with all the latest tech, where polished surfaces and vast glazing overlook a city skyline. Or it might be a renovated townhouse that marries heritage charm with contemporary finishes and the latest in designer furniture.  Interior: @arentpkyestudio I Styling: @clairedelmar I Photography: @smartanson   No matter which look matches your aesthetic, linen bedding has the ability to inject individual personality into any urban interior scheme through colour, styling, and textural warmth. This fuss-free look favours sophisticated charcoals and grey melange, making it a popular style for men, while linen’s qualities of softness and durability add to its urban appeal. Project by Rob Mills Architects I Published in Est Living SHOP THE LOOK 1. Flocca Linen Flat Sheet in Russo2. Flocca Linen Pillow in Nox3. Flocca Linen Bath Towel in Russo4. Crush Double Linen Throw Blanket in Floss/Moro5. Crush Merino Wool Blanket in Oro Melange6. Flocca Linen Duvet Cover in Fonda7. Flocca Linen Flat Sheet in Fonda8. Flocca Linen Blanket in Russo  SHOP OUR STYLE In Focus: 9 Perfect Strangers Deep Sea Hues Winter Berry Design Consultation Book your complimentary design consultation with Hale Mercantile Co. and allow us to walk you through our extensive collection. During the consultation, our senior stylist will assist you with colour selection and provide styling advice specifically for your individual space or project. At the end of each session, we will provide a summary of our conversation, styling advice and details of each product and colours discussed. Contact us here
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Coastal Style

Warm sand, cool grey stone, calm blue skies and dark, moody seas… The tones and textures that are characteristic of this popular style reflect the soothing beauty of the coast. With numerous interpretations to be explored, coastal style will always feature principal elements of colour and balance. Flinders Horizon by Mim Design I Architecture: BH Architects I Photography: Peter Clarke One of the most widely recognised coastal style schemes is a quintessential Hamptons look, where colour is applied liberally and collectively alongside whites and neutrals, perhaps as a feature wall or layered in soft furnishings. A contemporary coastal style, on the other hand, uses colour minimally in a singular hue or two as a subtle accent.   Bilgola Residence by Walter Barda Design I Interior: Hugh-Jones Mackintosh I Photography: Prue Ruscoe Just as important as colour is a sense of balance. When styling a bed, for example, a Hamptons look features symmetry in its application of cushion placement – a standard pillow, European cushion and accent cushion on one side of the bed will be mirrored on the other. The same applies to a contemporary look, albeit more minimal, such as a stacked standard pillow offering both simplicity and balance. SHOP THE LOOK 1. Flocca Linen Duvet in Roy2. Basix Stripe Linen Euro Sham in Ayrton/Nox3. Flocca Linen Bath Towel in Tempest4. Basix Stripe Linen Pillow in Tempest/Fog5. Flocca Linen Blanket in Roy6. Basix Linen Pillowcase in Fog7. Flocca Linen Flat Sheet in Tempest8. Crush Double Linen Throw Blanket in Petra/Kali9. Flocca Linen Flat Sheet in Roy SHOP OUR STYLE Mediterranean Blues Oceanic Fresh Take Design Consultation Book your complimentary design consultation with Hale Mercantile Co. and allow us to walk you through our extensive collection. During the consultation, our senior stylist will assist you with colour selection and provide styling advice specifically for your individual space or project. At the end of each session, we will provide a summary of our conversation, styling advice and details of each product and colours discussed. Contact us here
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Modern Femininity

A nod to cottage style, which marries practicality and comfort with charming accent pieces, modern femininity is all about making a space feel both cosy and elegant. Rather than having one strong theme in mind, for example ‘shabby chic’ or ‘Hamptons coastal’,  the focus is on soothing, muted hues and understated details that effortlessly elevate and adapt to any interior scheme, leaving a space to feel softer and more beautiful from age and use.    Featuring: Flocca Body Cushion on Floss and Crush Linen Throw in Ayrton Melange.   Key to this look is our signature Flocca range, beloved for its exquisitely hand-tufted edges which imbue each piece, whether it be a cushion, blanket or sheet set, with a luxurious, handcrafted quality. This subtle detail works wonderfully in many styles, including contemporary interior design, where it brings softness and femininity to clean lines and pared-back spaces, as well as a country aesthetic, where the look is perfectly at home alongside floral patterns and timber accents.      Featuring: Kristine Linen Flat Sheet in Ayrton, Flocca Linen Pillowcases in Brun and Flocca Linen European in Ayrton.   For a touch of old-world romance, look to the gathered flange and hand-tufted edges of our Kristine range, which can appear beautifully rustic when featured in antique white Ayrton in a country-style bedroom paired with Carmel, our sun-bleached caramel hue or add inviting warmth to a modern, minimal bedroom setting accent pieces such as Crush Merino blanket in Oro.     Featuring: Kristine Linen European in Ayrton and Crush Merino Blanket in Oro.   The subtle, hand-tufted details and soft, feminine colours of our pure linen bedding are designed to be layered effortlessly with pieces from the same range or can be used to soften bolder patterns and motifs. Fresh whites such as Ayrton can be paired with sandy Sable, earthy Floss or the warm stone of Petra, creating a soothing and versatile backdrop to be personalised with cushions and throws.       Featuring: Flocca Linen Duvet in Floss and Flocca Linen Flat sheet in Petra.   A thoughtful juxtaposition of soft touches and statement-making pieces can be carried through to furnishings and decor, where the addition of a vintage lampshade or delicate floral arrangement can enhance feminine shapes and tones, while heavier timber furniture balanced with cool marble and metal accents will anchor the space and create a look that is both contemporary and timeless.
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Most Loved Looks of 2022

From light and airy neutrals to rich, earthy hues, we've compiled our most loved pure linen bedding styles for 2022 as chosen by you. Discover these classic, luxurious looks and start the new year with fresh inspiration.   Featuring: Flocca Linen Blanket in Roy, Flocca Linen Duvet in Fog and Flocca Linen Cushion in Roy. Mediterranean Blues Open shutters on a balmy evening, sheer curtains lightly billowing as an invigorating ocean breeze eases its way in. Glistening, azure waters, a salty haze blurring sea and sky. Alfresco afternoons, evenings spent poolside as the sun disappears below the horizon. Laidback elegance, luxury in simplicity. Soothing tones of cornflower-blue Roy and pale grey Fog with its subtle blue undertones layer effortlessly, as the sandy melange of Kali and creamy Petra imbue gentle warmth for a look that is at once relaxed and refined.     Featuring: Crush Linen Throw in Brun, Flocca Long pillowcases in Russo & Nox and Flocca Linen Blanket in Bere.  Rust & Embers Burnt butter and rich toffee. Whiskey by the fire, smooth and smoky with an amber glow. Ochre and slate. Exquisite chocolate in gold foil. Lichen, moss and rustling leaves. A timeworn patina of rust, stone and ironwork disappears into the landscape. Bring the outdoors in with relaxed layers, offering warmth and comfort and taking inspiration from the rich hues found in nature such as Bere, Russo and Nox.      Featuring: Flocca Body Cushion in Mare, Flocca Linen Pillowcases in Argent and Basix Stripe Pillowcases in Mare/Bere. Oceanic Invite the serenity of the sea into your bedroom with a tranquil palette reminiscent of the ocean. Soothing shades of Marine green Mare and dusty sage green Argent, evoke slow, misty mornings and gently lapping waves in a lagoon, inspiring a sumptuous night's sleep.     Featuring: Basix Linen Quilt in Ayrton, Crush Double Throw in Ayrton/Sable and Flocca Linen Duvet in Petra. Transeasonal Neutrals A crisp, linen sundress in the warmth of the day, wrapped in a cosy knit by the cool of the evening. The fresh, sweet scent of magnolia carried on a summer breeze, honeyed hues of dappled afternoon light dancing across white walls. Lightweight layers of texture, from airy linen sheets to the gentle comfort of a quilt or blanket. Classic antique white Ayrton and creamy Petra are subtly warmed by sandy Sable and the muted toffee tone of Brun.   To shop these layered schemes and view many more, browse the 'Shop our Style' resource. 
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Harbour Views

There is something quintessentially Australian about the sparkling, azure waters of Sydney Harbour, luxuriously laidback and inviting no matter the season. The relaxed elegance of this iconic waterfront offers dreamy summer inspiration for our latest pure linen look, Harbour Views, a coastal-inspired bedscape that captures the essence of this stunning vista with a soothing, tonal palette.     Featuring: Flocca Linen Flat sheet in Fog, Flocca Linen Pillowcases in Fog and Roy and Basix Stripe Linen Cushion in Nox/Ayrton.   From our signature range of muted hues, Fog, a pale grey with a subtle blue undertone, harmoniously complements our coveted Roy colourway, a dusty, washed cornflower blue reminiscent of clear, bright skies and the welcoming inlets dotted around the harbor. The pale stone of Petra references white accents – private docks, lavish yachts and smooth Opera House sails – visible on the shoreline.      Featuring: Flocca Linen Duvet in Roy, Flocca Linen Flat sheet in Fog, Flocca Linen Pillowcases in Fog and Roy, Basix Linen Bedskirt and Crush Linen Blanket in Alba.   The stunning Oak House residence by Alexander & CO is a timeless example of how creating a connection between indoor and outdoor living on the water’s edge can be beautifully achieved with light-filled spaces, natural materials and soothing tones – from moody blue armchairs to sandy-hued curtains – reflective of the home’s setting overlooking Sydney Harbour.    Oak House by Alexander & Co, Photography by Anson Smart. Achieve a sheer curtain look with Basix Linen Curtains in Sable. Oak House by Alexander & Co, Photography by Anson Smart. Achieve a similar palette with Roy (armchairs), Tempest (sofa), Petra and Sable (wall and light furnishings).   The hallmarks of an Australian summer on the harbor can be seen in the work of renowned Australian artist Brett Whitely, whose evocative abstract paintings feature vivid ultramarine blue flecked with white. His 1975 painting, The balcony 2, depicts the natural beauty of Sydney Harbour, while The jacaranda tree on Sydney Harbour (1977) displays the same dazzling blue water and deep, cooling qualities.     The Jacaranda Tree on Sydney Harbour 1977–1977 by Brett Whiteley.   For this look, we brought the serene hues of the harbor into the bedroom to inspire a sleep haven that evokes leisurely days by the water. Reflective of the ocean’s gently rippling surface, its warm shimmer interrupted only by the occasional white puff of cloud passing by the sun, our soft and breathable pure linen bedding, blankets and cushions create a space of quiet luxury, offering the same sense of calm and wellbeing that one might experience on a tranquil afternoon spent gazing out to the horizon.      Rose Bay Home by Stafford Architecture | Photography: Tom Ferguson   Reverse the look: Flocca Linen Duvet in Fog, Flocca linen sheets in Roy and Flocca Linen Blanket in Roy.   View both looks and many more inShop Our Style     
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Top 5 Reads of 2022

From sun-drenched Mediterranean style to contemporary interior design trends, we've rounded up our most loved journals for 2022. Catch up on our top five reads below and start the new year with some fresh inspiration for your home.     Interior trend - A modern approach to Wainscoting   Once designed to protect and insulate walls, this classic cladding technique using panelled boards is making a stylish comeback with refined interpretations and contemporary materials.     Classic Californian Style An effortless blend of coastal, cottage and contemporary with mid-century accents, it’s no surprise that classic Californian style is an enduring favourite. Combining modern and traditional design with an undone elegance, this timeless look is characterised by rich texture, calming neutrals and natural materials, drawing inspiration from the culture, architecture and lifestyle of the West Coast to create a unique and adaptable aesthetic that exudes comfort, personality and heritage.       Taste of Mediterranean A place rich in history, culture and tradition, the Mediterranean evokes leisurely days of sun and sea, inspiring a look that has classic appeal yet can be easily adapted in more contemporary ways.     Life/Style Migration It is likely you've heard about friends, family or colleagues making a 'tree change' or 'sea change' in recent years, or perhaps you’ve even made one yourself. This regional relocation is not only satisfying a desire for a simpler life, but it has also inspired a renewed approach to style and design centred around an appreciation for small everyday pleasures.     Designer favourite, the Flocca Linen Blanket With its sumptuous textural appeal and classic, understated hues, it is no surprise our luxurious Flocca Linen Blanket is favoured by top stylists and designers. Explore the luxurious interiors of Flack Studio, Simone Haag and Edwina Glenn, heroed by this versatile piece.     Read more inspiring Journals here.
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Rich Accent Hues

A touch of colour can completely transform the mood of a space, elevating a neutral palette and imbuing richness and depth to a pared-back interior. You don’t need bright hues to discover the power of colour in your home. In fact, keeping to more muted tones, with versatile pieces such as blankets and throws, can make an elegant style statement with minimal fuss.     Colour palette: Linen in Kali, Nox and Petra with a Crush Merino Blanket in Oro.   The first consideration when introducing colourful accents in the overarching palette of a room. A grey, concrete interior can be enlivened and rejuvenated with a pop of colour such as Oro, our soft and muted saffron hue. Golden, mustard tones work beautifully with greys, with an indulgent layering of Brun, Russo and Sable effectively bringing warmth to a cool, contemporary scheme.    Featuring: Colour palette of Brun (back pillow) Maiz and Russo (front pillows) Sable base.    In this beautiful, textural interior project by Arent&Pyke, warm, earthy tones from our pure linen collection create an ambient glow amid brick, concrete, and cool, grey tones. Our Flocca Linen Pillowcases in Maiz and Russo and our Flocca Linen Body Cushion in Brun tie in with accents of terracotta and timber throughout the home.    If you are starting from scratch, consider the room’s existing finishes such as timber floors, carpet, walls, and other larger surfaces. Do you want your palette to be warm and cosy or cool and soothing? Furniture such as a sofa or armchair in a moody hue can make a bold statement, however the simple addition of textiles such as bed linen, throws and cushions can also have a big impact while allowing you to experiment with different looks and combinations.   Discover these popular colour stories from our collection:   Linen palette of Bere (top left) Rosa (bottom right) and Brun with a Crush Double Throw in Moro/Floss.     Linen Palette of Mare (top left), Argent (bottom right) and a Flocca Macaron Cushion in Roy and Crush Double Throw in Kali/Petra.     Linen Palette of Russo (top left), Brun (bottom right) and Carmel with a Crush Linen Throw in Armee. See more inspiring colour palettes and styling ideas inShop Our Style
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Twelve Layers of Luxury

Inspired by The 12 Days of Christmas, the beloved cumulative carol, we’ve created a luxurious pure linen look that becomes more sumptuous with every added layer. Spoil yourself over the holiday season with our 12 elevated essentials and experience pure linen luxury all year round.      1.  Flocca Linen Duvet in Sable Enjoy an indulgently cosy night's sleep – and keep your bedroom looking beautifully presented for visitors – with our pure linen duvet cover, crafted from the finest individually dyed yarns and softened to exude our signature textural appeal.      2.  Flocca Linen Flat Sheet in Sable Envelop yourself in sumptuous layers of pure linen after a long day of entertaining with our signature pure linen flat sheet in Sable, a warm, light sandy colour, caressing your skin with soothing softness and tactility.      3.  Basix Linen Bed Skirt Sable Elevate your bedding look for the new year with our pure linen bed skirt. Part of our Basix range of bedding and household coordinates, this simple yet elegant addition is designed to work seamlessly with our entire range.     4.  Basix Linen Fitted Sheet in Sable Natural, breathable pure linen bedding offers a restorative night’s sleep over the busy festive months. Our fuss-free fitted sheet is made with elastic corners and straight-edged sides, and requires no more than a simple machine wash and tumble dry.      5.  Flocca Linen Pillowcase in Petra Our exquisite pure linen pillowcases can easily be mixed and matched for a seasonal refresh. Finished with a double stitch hem and beautifully hand-tufted edges, they also make a luxurious gift idea for loved ones.     6.  Basix Stripe Linen Pillowcase in Sable/Nox Complementing our core color palette, our stripe pillowcases feature a classic two-tone design, allowing you to create a bedroom that feels unique and personalised. Our Sable/Nox colorway offers a muted black and light, sandy stripe.      7.  Flocca Linen Bedspread Exuding classic European style, this intricate piece will elevate your bedroom with effortless luxury in an instant. Crafted from medium-weight pure linen on a jacquard loom, our exquisite bedspread features a timeless, vintage-inspired diamond pattern and offers a generous Queen/King size that drapes beautifully over your bed linen.      8.  Flocca Linen Cushion in Kali Finished with a double stitch hem and beautifully hand-tufted edges, our pure linen cushions will bring an understated luxury to your bedroom or make a stylish addition to your sofa while keeping guests comfortable.      9.  Basix Linen Quilt in Sable Our luxurious pure linen quilt is guaranteed to make an elegant style statement in your guest room. Crafted from fine Italian linen yarns, this texture-rich piece is an all-season staple that will be treasured long after the festive season finishes.      10.  Crush Double Linen Throw in Petra/Kali Generous in size and luxurious to nestle into, our pure linen throw works as a beautifully textured accent piece to enhance your bed or sofa. Keep one on hand in the living room to provide warmth and comfort at cosy festive gatherings.     11.  Basix Linen Curtain in Ayrton Create a relaxed linen haven to retreat to over the holiday season with our elegant curtains in Ayrton, our classic antique white hue, crafted from soft and sheer, 100% pure linen and finished at the top with a solid band of our signature linen and reinforced ties.     12.  Flocca Linen Towels Transform your bathroom into a blissful sanctuary with our sumptuous pure linen towels in natural, understated hues, offering maximum softness, absorbency and durability. They also work wonderfully as a luxury gift idea, doubling as a beach towel for the summer months.    View our 'Twelve Layers of Luxury' and more looks in Shop our Style
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A Masterclass in Pillows

Pillows and cushions are a simple and versatile way to elevate your bedroom or refresh your space with a new look, with many variations to mix, match and layer. Here, our stylist shares some expert tips and tricks to create an inviting bedscape that exudes elegance and comfort.     Standard Pillows and Cushions   From classic pillows to bolsters and scatter cushions, there are plenty of options available when it comes to styling these versatile bedroom accessories. Here are a few of our go-to ideas for achieving a timeless look that can be easily adapted to suit your interior design scheme.       The king of relaxed bed styling: The body cushion     Featuring: Flocca Linen Pillowcases in Petra, Flocca Linen Pillowcases in Sable and Flocca Linen Body Cushion in Floss. Position 1-2 standard pillows upright rather than laying them flat, which will likely result in your pillows and body cushion sitting at the same height and appearing odd from your bed’s side profile. Your two upright pillows will frame your body cushion as they are a fraction taller, and will work to best effect if chosen in a contrasting colour.     The classic combo: Flocca Linen Cushion (50 x 50cm) & Basix Stripe Cushion   Featuring: Flocca Linen Pillowcases in Russo, Basix Stripe Cushion on Brun/Sable and Flocca Linen Cushion in Brun. This classic look is perfectly proportioned and works well with standard pillows, both upright or flat. Sit your 50 x 50cm cushion just off-centre to one side and your 40 x 60cm cushion in the centre, overlapping the front of the other by approximately half. You could also consider swapping the 40 x 60cm cushion for a bolster cushion or the 50 x 50cm for a Euro for that extra wow factor – the same styling applies.     Two’s company: A matching pair    Featuring: Flocca Linen Pillowcase (back) in Carmel, Basix Linen Pillowcases in Petra and Basix Bolster Cushion in Brun/Sable. This look features two of the same cushions symmetrically positioned at the front of your pillows, creating a timeless and cohesive look. While this style can work with flat pillows, the look will have the best impact when created with standard pillows that are positioned upright. Try 50 x 50cm sizing for a classic aesthetic or a bolster or striped 40 x 60cm cushion for a more personalised pairing.       Arranging with Euros Traditionally, European pillows, or Euros, are positioned at the back followed by standard pillows at the front. Large and decorative, they make an elegant addition to any bedroom as well as offering comfort and support. Here are some handy tips on how they can be used to effortlessly elevate your look.   Try bringing your Euros to the front and standard pillows to the back. This will help give your bed a volumising lift without loading up with scatter cushions. Be sure to have a nice amount of standard pillows showing at each end of the bed to frame your Euros and create symmetry. You can also add a body cushion for a further layer of texture and colour.    Featuring: Flocca Linen Pillowcases in Mare, Flocca European Pillowcases in Argent and Flocca Linen Body Cushion in Floss.     Introduce scatter/throw cushions. Your Euros will look best at the back when including a cushion taller than, or propped up higher than, your standard pillows. In the instance where you have shorter cushions such as a 40 x 60cm or a bolster, you may want to move your Euros in front of your standard-sized pillows to avoid a waterfall effect (tall to short pillows) which can make your whole bed appear as though it’s sloping down.    Featuring: Flocca European Linen Pillowcases in Tempest, Flocca Linen Pillowcases in Tempest and Flocca Linen Cushion in Bere.     Go for a grand, traditional look with Euros placed at the back. This works particularly well on a king bed. Two to three is the optimum number, with king standard pillows advised and taller cushion clusters recommended to balance the length. Alternatively, positioning king standard pillows at the back and two Euros at the front will add elegance and height.   Featuring: Flocca European Pillowcases in Russo and Flocca Linen Pillowcases in Rosa.   For more inspiration on how to style your pure linen bedding, and to explore inviting color combinations for your bedroom and living spaces,  visit Shop Our Style.
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