Country to Coast with Cromwell Farms

Big River Retreat @cromwellfarmstaysandgetaways Creating beautiful accommodation that celebrates life outdoors was a natural fit for Greg and Alison Cromwell, who share a passion for regenerating the land and have farming roots that go back many generations. With the help of their three daughters, the couple now manages 16 hectares – and four unique getaways – in the Byron Bay hinterland and Clarence Valley.  When guests are not relaxing in their thoughtfully appointed quarters, the working family farm offers a range of hands-on experiences, including picking produce and interacting with the animals, while all four properties are pet-friendly and encourage visitors to explore the stunning surrounds.  Little River Cottage @cromwellfarmstaysandgetaways We chatted with the couple about the inspiration behind their northern NSW stays  – from countryside to seaside – and how a focus on thoughtful, handcrafted touches has made each one an inviting home away from home. Could you tell us about the origins of Cromwell Farms? Alison: Cromwell Farms began over twenty years ago when we bought a 16-hectare block in Goonengerry, NSW. Starting simply with a few chooks, it now comprises two ever-changing individual farm properties in Goonengerry and Glenugie, NSW, a herd of Dexter cattle, heritage breed pigs and chickens, horses and kelpies – plus a citrus orchard, fruit trees and a market garden.  With the help of our three daughters, Aubrey, Morley and Bella, we began regenerative farming practices focusing on pasture-raised, rare heritage breeds. As the girls grew up and moved on to their own adventures, we wanted to share the beauty of the farm and the land with others, and so our venture into accommodation started. Big River Retreat  @cromwellfarmstaysandgetaways Each of the four properties offers something different; what qualities tie them together? We’ve always talked about consistency throughout all of the properties, ensuring that each property has the same homely, rustic feel and the ‘Cromwell energy’. Quality and attention to detail are a real focus for us and ensure our unique characteristics shine. Do you have a favourite property? Why does this one appeal to you the most? Alison: The Farm House. This is the family home; it’s full of our history and such wonderful memories. If we ever choose to stay at one of the properties, it’s always this one, and still where we celebrate special occasions like birthdays or Christmases. Farm House @cromwellfarmstaysandgetaways Greg: The Farm House is where it all began for us; as Al said, it holds all our most wonderful memories. We raised our girls there, and it’s where we try to come back together for special occasions. We’ll be celebrating Christmas there this year, which is so special now that the girls have grown up; it gets more difficult to get everyone in the same spot. We also love that we can offer this amazing property to people so they can make their own memories. Even if their stay is short, we hope it will stick with them. We often will have guests return two, three or more times… which makes us so happy as it must hold the same magic for them, too. Middle Shed @cromwellfarmstaysandgetaways What makes a stay with Cromwell Farms unique? Alison: Our properties are all very real – we chose spaces that we’d be happy living in, and we have decorated them just so. Each property has special hand-selected vintage pieces and touches we find or take from our own collection. Communication with guests is also something we really like to get right; we try to bend over backwards to make peoples’ stays as comfortable and enjoyable as possible. Alison: Our Airbnbs are affordable, especially for what you get, where they’re located and how they’re set up. And they’re accessible to a broader segment of the community – for example, families, couples, and large groups of friends. We provide organic Australian bathroom products, fabulous linen, a minibar, recipe suggestions and handbooks.  We’ve recently stocked our kitchens with top-quality staples such as Alto olive oil, spices, beautiful organic teas, local coffee and French sugar cubes, and we have included a small recipe booklet for guests that utilises these ingredients and things we grow on our farms. We wanted to set ourselves apart with simple little touches. Big River Retreat  @cromwellfarmstaysandgetaways What do you hope your guests experience during a stay at Cromwell Farms? Alison: A relaxing getaway from their real life, somewhere they can just breathe and enjoy the spaces we’ve created. Double Crush Linen Throw in Armee/Sable, Flocca Linen Flat Sheet in Brun, Basix Linen Pillowcase in Sable/Brun, Flocca Linen Pillowcase in Armee & Sable Why have you chosen Hale Mercantile Co. linen for your properties? Alison: It’s rich and gorgeous, and you don’t need anything else when you’re using quality linen – it carries whatever furniture and fixtures you have, whether they’re secondhand, antiques or of a simple style. The space can be minimally decorated, but the linen fills the room with luxury. You can just throw them on; they can be wrinkled, and that’s a part of their charm. They’re perfect for any time of year and just so luxurious to snuggle down into, but in an earthy, rustic way that complements our properties and marries with the feeling we’re trying to exude.  Do you have a favourite style or hue within our collection? Why does this stand out? Alison: We use the same style across the properties, and we like the more muted tones and textures. I love the detail of the trim; it’s subtle. Our collection is simple, and we’ve chosen the earthiest shades for our farm properties, with more pastels and deeper shades for Ulmarra, which is by the water. And yet, all the colours work well with each other regardless. I love how you can mix and match easily – you don’t need a matching set. This ease of use is so helpful, especially when running the changeovers for multiple properties! Flocca Linen Flat Sheet in Brun You’ve been part of a film (Green is the New Black), Greg has a food podcast, and you’re managing four properties. What’s next? Greg: I’ve always got a thousand things on the go and another thousand ideas in my head. We (along with our dear friend and business partner Jay O’Harae) recently bought a butcher shop in Mullumbimby; we’re working hard to refine that without losing the charm and loyal customer base we bought into. We’re also focusing on Glenugie, our new home and ever-evolving property.  We’ve got our Dexter cattle, black pigs, chooks, horses and dogs to keep us busy, but the idea of releasing small sections of the property for stays is always in the back of my mind – as well as offering its stunning backdrop for larger events such as weddings. And the pull of Canada [where the couple owns a fifth accommodation property] is always there; I try to get back a few times a year.  Middle Shed @cromwellfarmstaysandgetaways For more details or to book your next stay, visit cromwellfarms.com
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New England Style

Vineyard home: @arielashe of @ashe_leandro I Photography:  @shadedeggesphotography I Published: @archdigest I Featured: Flocca Linen Blanket in Ayrton, Basix Linen Pillowcase in Petra While this classic look may take different forms, comfort is always at the heart of New England style. Whether on the deck basking in a salty summer breeze or curled up by the fireplace on a wintry night, simple pleasures inspire a relaxed aesthetic that offers practical, pared-back spaces layered with softness and character.  From coastal plains and rivers to dense forests and rolling hills, the New England region is as diverse as it is beautiful, comprising six states in the northeast corner of the USA including Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont. This regional variety has resulted in several interpretations of New England style, each taking inspiration from the surrounding natural landscape, architecture and lifestyle – from the rustic, whitewashed coastal cottages of Maine to the classic Colonial farmhouses of Connecticut.  Vineyard home: @arielashe of @ashe_leandro I Photography: @shadedeggsphotography I Published: @archdigest Architectural elements have evolved, beginning with the early 17th century settlement of the Pilgrims whose simple homes were modelled from the traditional English cottage and feature thatched roofs, earth floors and handmade clay walls. In the 1700s, as populations and families grew, Colonial design brought two-storey homes with multiple rooms and a central chimney, featuring hand-hewn timber beams and natural stone floors. Waves of European settlement saw those with maritime ties introduce fishing as well as farming, and a focus on seaside pursuits (and shiplap panelling) sat alongside agrarian life.   Flocca Linen Blanket in Elk, Basix Linen Coverlet in Ayrton, Double Linen Crush Throw in Kali/Petra, Basix Stripe Linen Pillow in Sable/Nox, Flocca Linen Pillow in Armee, Basix Linen Pillowcase in Kali Warm summers and chilly winters mean layering is key in New England, with tonal linen combinations ensuring transeasonal ease and a bedscape that is cosy and inviting year-round. Calming shades of white offer an adaptable backdrop for classic hues inspired by the landscape, with rich, warm tones reminiscent of an autumn drive through the countryside while sky blue and sandy beige evoke a fresh coastal vista. An earthy, understated palette is complemented with floral patterns and nature motifs to add colour and character, while subtle stripes lend a nautical nod. Weston, Connnecticut home of James Cregan & Micheal Amigron I Photography: @katesjordan I Published: @archdigest With an emphasis on cosiness and well-worn pieces that offer both beauty and function, New England style has been widely embraced as we spend more time at home, and those feeling overwhelmed by technology and social media are finding comfort in spaces that invite a slower pace. Choosing timeless heirloom pieces that exude character and quality will provide the fuss-free elegance necessary to achieve this look. Salisbury CT house: @workstead I Photography: @reed.bryant Whether your ideal interior aesthetic is that of a windswept coastal cottage or a rustic mountain cabin, maximalist or pared-back, embracing the classic elements of New England style – an alluring balance of natural, hardwearing materials and soft, textural layers – will work beautifully to ensure comfort and warmth in any space. 
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Contrast in Interiors

Harmony is key to any design scheme, however contrast is just as important for creating a space with visual interest. Pair elements with opposing features – such as striking color combinations, playful shapes and accents, and rich textural variation – to achieve balance and unique style. While our range is specifically designed to mix and match with ease, it can also offer beautiful combinations and contrasts. High-quality pure linen lends an adaptable backdrop for patterns and bold touches, and starting with a timeless colour palette as your foundation will take the effort out of creating an inviting bedroom, tablescape, or living space. Tablescape: @imperialerskineville I Interior: @alexander_andco I Photography: @smartanson I Featured: Flocca Linen Tablecloth in Rosa Opposites attract Consider how to offset your table setting or bedscape with contrasting walls or furnishings. Decorating with colours from the opposite side of the spectrum (red and blue or purple and orange, for example) can help to highlight your favourite hue or feature in a room. If you'd prefer a tonal scheme and still want to make an impact, create one cohesive look with variations of the same shade (blues or browns, for example) and juxtapose them against walls that are painted maroon, or go for a monochrome mix for a simple yet striking look. Flocca Linen Blanket in Russo, Flocca Linen Cushion in Flonda, Flocca Linen Euro Pillowcase in Fonda, Flocca Linen Duvet in Fonda Interior: @goldenbirddesign I Featured: Flocca Linen Blanket in Sable Varied textures  Furnishings rich in texture are an effective way to imbue depth and interest in your interiors, and introducing a few different varieties can really bring your look to life. The box weave of our Flocca Linen Blanket layered over our textural pure linen duvet cover lends irresistible tactile appeal. Flocca Linen Duvet in Cep, Flocca Linen Blanket in Roy, Flocca Linen Cushion in Moro, Basix Stripe Pilllow in Carmel/Tempest, Flocca Linen Pillowcases in Russo & Bere, Crush Linen Throw in Brun Playful shapes Pillows are a quick and easy way to bring a contrasting element to your bedroom or living space, with myriad shapes, sizes and colors available to mix and match. Large European pillows add interest to traditional standard pillows or step outside the square with a rectangular Basix Stripe Linen Cushion as a finishing touch to personalise your look. To contrast boxy shapes and angular lines, soft curves can also be introduced through furniture, artwork and mirrors.   Basix Stripe Pilllow in Carmel/Tempest
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Seasonal Tablescapes

Seasonal tablescapes A shift in seasons presents the perfect opportunity to reimagine your table setting for the months ahead, taking inspiration from nature's changing palette and introducing textural layers and luxurious accents that bring a sense of occasion to every meal. Flocca Linen Tablecloth in Fog, Basix Linen Napkin in Fog SPRING  There is no better time to invite the outdoors in, as abundant flowers offer up their colour and scent to enliven your festive table. Gather an assortment of smaller vases, adding a delicate bloom to each, or place a trail of jasmine along your runner as a fragrant centrepiece. Crockery in a simple glaze will keep the focus on the food and foliage, while a pure linen tablecloth in a fresh spring hue can be layered effortlessly with nature-inspired hues.  Basix Linen Napkin in Ayrton/Russo SUMMER  Long, balmy days call for a light and airy setting, with soft, warm neutrals such as Ayrton and Petra providing an effortless backdrop for earthy dinnerware and fuss-free decorations.   Flocca Linen Tablecloth in Russo  AUTUMN /FALL From reddish-brown russet to burnt orange and ochre, the changing hues of the landscape at this magical time of year are the perfect complement to a warm, rich and earthy palette inside your home. Draping layers of pure linen in Russo, Carmel and Brun reflect the falling leaves outside, while natural, organic crockery and share platters encourage relaxed, family-style eating. As a finishing touch, polished pieces such as a candlestick or cutlery in copper or brass add elevated accents.  Flocca Linen Tablecloth in Bere, Basix Linen Napkin, Basix Linen Runner WINTER  When the temperature drops, keep your tablescape cosy by shifting the palette away from the fresh whites of summer to rich, earthy hues and a touch of understated glamour and grandeur. For warm gatherings and intimate dinners, add a hint of structure with folded napery or napkin rings, creating a moody sense of ambience with candlelight and introducing natural, tactile accents such as pinecones for an understated festive touch.
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Modern Farmhouse Style

There are few interior schemes that are more timeless than the modern farmhouse look, which pairs the traditional design elements of country style with contemporary touches to achieve spaces that are warm and inviting. Taking inspiration from the natural environment, rustic timbers and highly textural materials are common within this interior scheme, which works to refresh and elevate the old-world charm of a rural homestead with clean lines and modern accents.  Mountain Blue Vineyard @yeateswines I Photography: @elisehassey I Featured: Flocca Linen Pillow in Kali The key to styling a modern farmhouse theme is the considered layering of objects, homewares and furniture, balancing beloved antiques and vintage finds with hardwearing and practical pieces that will make a room feel cosy yet uncluttered. Texture is essential, with furnishings such as bedding, curtains, table linen and accessories introducing softness to reclaimed wood, wrought iron and industrial steel, and warmth to light and airy spaces.  Interior: @oho_interiors I Styling: @cate.ragan.styling I Photography:  @judithmarilyn_ I Featured: Flocca Linen Hand Towel in Sable The tactile qualities of linen make it beautifully suited to a modern farmhouse aesthetic, with a looser weave than most other fabrics allowing this natural fibre to be applied everywhere from bedding to furniture. Taking a tonal approach to layering allows the focus to fall on textural variety, such as a throw or blanket draped over a melange weave for added depth and interest. Handcrafted finishes such as the tufted edging of our signature Flocca range lend a delicate detail to an otherwise pared-back interior.  Interior: @saltandstone_interiors I Featured: Crush Linen Throw in Brun Crush Linen Throw in Brun A calm, nature-inspired palette comprising cool stone hues and warm neutrals of flax and taupe provides a versatile base for rich browns and deep, rusty tones. A strong connection to the outdoors is echoed in earthy, understated layers, with an overarching design approach that is classic, effortless, and most importantly, comfortable. This style is practical and elegant, offering the best of both worlds to make you feel right at home. Flocca Linen Euro Pillowcase in Cep, Basix Linen Coverlet in Ayrton, Basix Stripe Cushion in Ayrton/Russo, Flocca Linen Flat Sheet in Sable, Flocca Linen Pillowcase in Brun
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Off-grid Luxury with Hutt Living

Nestled on a peaceful, leafy acre in Nowa Nowa, in Victoria’s East Gippsland, Hutt Living is a cosy, sun-dappled sanctuary that marries functional design with luxury finishes. Thoughtfully crafted with a “less is more” approach, we had a chat with owner Cora Kenworthy-Smith about what inspired this tranquil accommodation.   Accommodation: @hutt_living | Interior: @seabyhouse | Photography: @nellafullard.photo When and what brought about the fascination with tiny homes? The inspiration behind Hutt Living is a blend of personal and professional influences. My partner Dan has been in the building industry for over 20 years and has always been drawn to creating functional spaces. His interest in tiny homes started during his travels, where he saw various forms of compact and efficient living spaces. Inspired by this, we decided to build similar accommodation back home. The challenges and creativity involved in designing small yet highly functional spaces intrigued us, and so the concept of Hutt Living was born. With the success of Hutt Living, we’re thrilled to be starting our second tiny home, continuing our journey to create unique living spaces. Accommodation: @hutt_living | Interior: @seabyhouse | Photography: @nellafullard.photo Why Nowa Nowa, what is your connection to this area? Dan’s family has owned a 20-acre property in Nowa Nowa for 25 years, with five acres of wetlands that border Lake Tyers State Park. They have always been drawn to the idea of living out of town but still having access to everything they need. Nowa Nowa offers the perfect balance, combining the tranquillity of a rural setting with proximity to nearby towns and beaches. Accommodation: @hutt_living | Interior: @seabyhouse | Photography: @nellafullard.photo What does the perfect weekend itinerary look like at Hutt Living? We believe the perfect weekend at Hutt Living begins with breakfast on the deck, where you can soak in the views and the sounds of nature waking up around you. The day is spent exploring the stunning natural surroundings—whether wandering through the wetlands, discovering hidden caves, or taking a peaceful stroll along the nearby beaches. For those who love adventure, there are plenty of local attractions to uncover. Accommodation: @hutt_living | Interior: @seabyhouse | Photography: @nellafullard.photo As the day winds down, you return to Hutt Living for a well-deserved rest. Whether you curl up with a good book or simply soak in the tranquillity of your surroundings, relaxation is key. As the sun sets, the warmth of the outdoor fire sets the stage for a cosy evening filled with board games and laughter—and a vino or two. Accommodation: @hutt_living | Interior: @seabyhouse | Photography: @nellafullard.photo Dan is the builder, you're the stylist – what was it like working on your first home build together and how do your skills complement one another? Fun! We both have an appreciation for quality and believe that less is more. Our shared commitment to simplicity and minimalism made our choices easy. I would say our strengths complement each other perfectly. Dan brings a keen focus on functionality and design. His practical approach ensures that everything is both beautiful and useful. My strength lies in softening spaces and making them feel inviting. Textiles are where I truly shine, adding warmth and texture to bring our designs to life. Accommodation: @hutt_living | Interior: @seabyhouse | Photography: @nellafullard.photo I Featured: Flocca Linen Flat Sheet in Bere You and your mum Wendy have an interior decorating business, Seaby House, and have chosen HMCo. for a few projects – why did you select our pieces for Hutt Living? HMCo. was an obvious choice for us. We’ve always admired your commitment to quality, which aligns perfectly with our Seaby House’s design philosophy. Our vision was centred around luxury living in the great outdoors. HMCo.’s buttery soft products naturally complemented this vision, adding to the sense of comfort and elegance we aimed to achieve. The hardest part of the process was choosing which color linen to go with — every option from HMCo. seemed perfect for our project! Accommodation: @hutt_living | Interior: @seabyhouse | Photography: @nellafullard.photo I Featured: Flocca Linen Flat Sheet in Bere, Flocca Linen Pillowcase in Bere  What inspired your color choices? Our inspiration came directly from nature. We’ve always been drawn to earthy tones that create a sense of warmth. With our focus on large windows that serve as natural artwork, we wanted the interior to complement the outdoor scenery. We decided on Bere for its deep yet subdued tone, which subtly enhances the space without overshadowing the natural beauty around us.  Flocca Linen Flat Sheet in Bere, Flocca Linen Pillowcase in Bere  What do you hope people will experience during their stay at Hutt Living? We want people to experience the perfect balance of outdoor adventure and comfort. At Hutt Living, it's incredibly easy for guests to feel like they’re camping—immersed in nature, surrounded by the beauty and tranquillity of the outdoors—while only needing to pack a weekend bag. We’ve designed the space so that you can enjoy the full camping experience but with a touch of luxury. Whether it’s the cosy warmth of a well-designed tiny home or the ease of having everything you need right there, our goal is to create a space where people can unwind, connect with nature, and make memories without sacrificing the comforts of home.   Accommodation: @hutt_living | Interior: @seabyhouse | Photography: @nellafullard.photo I Featured: Flocca Linen Flat Sheet in Bere, Flocca Linen Pillowcase in Bere  Accommodation: @hutt_living | Interior: @seabyhouse | Photography: @nellafullard.photo To book your next holiday escape, book Hutt Living here.
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Tips on Layering

Whether you want a new style to match your mood or to suit the changing seasons, there's no simpler way to update the look and feel of your bedroom than with some thoughtfully chosen accessories. Swapping out blankets, draping a throw or personalising your pillowcases are easy ways to inject colour and texture, refreshing your bedding scheme in an instant.   Interior: @instile_interiors I Photography: @katehansenphotography I Featured: Flocca Linen Pillowcase in Fog and Russo, Flocca Linen Duvet in Fog, Flocca Linen Blanket in Russo Create contrast with pillowcases  Investing in a neutral pure linen sheet set and duvet cover ensures a timeless and versatile look, while a matching pair of pillowcases in a contrasting shade allows you to update your space and experiment with colour throughout the year. Give neutral bedding an instant lift by adding pure linen pillowcases in a classic yet personalised hue, from warm, earthy tones to cool, contemporary blues, as a finishing layer to transform a pared-back interior scheme.  Double Crush Linen Throw in Russo/Sable, Basix Stripe Linen Pillowcase in Sable/Brun, Flocca Linen Blanket in Ayrton, Flocca Linen Pillowcase in Petra Enrich your bedscape with a statement throw A soft, textural throw makes a practical addition to your bedroom by providing an extra layer of warmth when needed while imbuing an understated linen scheme with luxurious tactile appeal. Choose a throw that is lightweight and generously sized for adaptability and a sumptuous drape, opting for a classic colorway – from sandy neutrals to rich, verdant hues – that lend casual elegance and textural appeal to an all-white bedscape. Flocca Linen Pillow in Mare, Argent and Armee, Basix Stripe Pillow in Mare/Bere, Basix Linen Bolster Pillow in Sable/Nox, Flocca Linen Macaron in Mare  Mix and match pillows From subtly contrasting stripes to rich accent hues and punctuated color statements in the form of pillows can bring an entirely different mood to your bedroom with minimal fuss. Step outside the square with playful circular shapes to soften a traditional look and offer visual interest, or reach for a bolster and body pillow to add comfort to your sleep space. When it comes to choosing pure linen accessories, well-made pieces in timeless colorways are key to effortless layering and myriad styling possibilities. Crush Merino Blanket in Oro
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Kona Kahlua: A Mid-Century Modern Haven

When Siobhan Blewitt and Chris Hanson came upon this classic mid-century home in Sorrento, on Victoria’s Mornington Peninsula, they were charmed by its pristine original features. These included wood panelling, tiki carvings, light fittings and brightly patterned wallpaper, all befitting of a 1970s-built weekender that takes design cues – and its name – from the original owners' favourite holiday destination in Hawaii. Luxury accommodation: @konakahlua_sorrento I Published: @thedesignfilesI Photography: @inbedwith.me | Styling: @aestas_the_label | Linen purchased via: @coastallivingsorrento Featured: Flocca Linen Euro Pillowcase in Sable, Double Crush Linen Throw in Ayrton/Sable, Flocca Linen Duvet in Brun Imbued with a sense of calm and laidback luxury, Kona Kahlua – featured in The Design Files – has been thoughtfully restored to its former glory by the couple, who revitalised the classic abode with a nod to the history of the area. Drawing inspiration from the pristine surroundings, and working with local makers, this short-stay accommodation pairs timeless mid-century modern style with the best of local design. Luxury accommodation: @konakahlua_sorrento I Photography: @inbedwith.me | ​Styling: @aestas_the_label | Linen purchased via: @coastallivingsorrento I Featured: Flocca Linen Pillow in Russo  Located a 90-minute drive from Melbourne, Kona Kahlua sits comfortably perched over Cameron's Bight with views through the treetops to the water's edge. Its generous, sun-dappled spaces are designed for relaxed entertaining and breezy afternoon naps while a warm, earthy color palette echoes its tranquil environment, bringing the outdoors in and creating a seamless connection to the natural landscape.  Luxury accommodation: @konakahlua_sorrento I Photography: @inbedwith.me | Styling: ​@aestas_the_label | Linen purchased via: @coastallivingsorrento I Featured: Flocca Linen Euro Pillowcase in Sable Luxury design and immaculately preserved mid-century features are key elements woven throughout every corner, with a nostalgic sensibility that takes style notes from past eras. Furnishings have been carefully curated for authenticity and handcrafted qualities, including HMCo pure linen bedding in Brun, Ayrton, Russo, and Moro. “We love the Hale Mercantile linen – it truly makes Kona Kahlua sing," says Siobhan. Richly layered in history and with a classic aesthetic that will stand the test of time, this waterfront escape achieves the feeling of the ultimate holiday at home.  Luxury accommodation: @konakahlua_sorrento I Photography: @inbedwith.me | Styling: ​@aestas_the_label | Linen purchased via: @coastallivingsorrento I Featured: Double Crush Linen Throw in Ayrton/Sable, Flocca Linen Duvet in Brun, Flocca Linen Pillowcase in Ayrton To book your next getaway enquire directly via Kona Kahlua.  
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Spaces That Inspire Us

Set in idyllic, rolling countryside in Arrowtown, less than 30 minutes' drive from Queenstown on New Zealand’s South Island, Ayrburn is a stunning culinary destination with a rich 160-year history. Seamlessly blending its past with an innovative outlook, this breathtaking property has undergone a thoughtful reimagining that celebrates its heritage and the beauty of the natural landscape, taking a considered approach to textural layering and craftsmanship. Ayrburn project: @alexander_andco I Photography: @smartanson I Published: @thelocalproject Architecture: @sa_studio_nz I Architecture & Interior: @alexander_andco I Photography: @smartanson I Published: @thelocalproject Picturesque surroundings feature vineyards and a bucolic stream alongside the buildings which, once dilapidated, have been given a new life by local property developer Winton. Working with New Zealand architect SA Studio and Sydney-based architecture and interior design practice Alexander &CO. to transform Ayrburn into a world-class food and wine precinct. Five separate venues within the site each have their own story to tell while sharing a cohesive look and feel, richly layered with stone, timber, metal and upholstery for inviting warmth and tonal, tactile appeal.  Architecture: @sa_studio_nz I Architecture & Interior: @alexander_andco I Photography: @smartanson I Published: @thelocalproject Architecture: @_sa.studio_ I Architecture & Interior: @alexander_andco I Photography: @smartanson I Published: @thelocalproject Creamy stone walls and cobbled stone floors juxtaposed with refurbished original floorboards, beech ceiling linings and a steel-clad fireplace offer a striking combination of old-meets-new charm, while moss-green velour and burgundy leather are paired against rust and caramel tones for a timeless, nature-inspired palette that echoes the outdoors.  Architecture: @sa_studio_nz I Architecture & Interior: @alexander_andco I Photography: @smartanson I Published: @thelocalproject Artisanal elements include a mural in The Barrel Room created by Angeline Drinan and an earthy, eye-catching tapestry by Maryanne Moodie in The Woolshed. In The Manure Room, a leather curtain offers a statement-making backdrop to a ruched silk pendant by Shaun Dudley of Transmitt and handcrafted furniture by Athol Wright of CDF Studio adds further bespoke touches. Much like our approach to styling and design, an overall focus on quality materials and carefully considered details results in a timeless look that celebrates craftsmanship and heritage. Architecture: @sa_studio_nz I Architecture & Interior: @alexander_andco I Photography: @smartanson I Published: @thelocalproject Insiders tip: When visiting Ayrburn, take a scenic one-hour drive northeast to Wānaka where you'll find our local stockist The Workroom. Owner and interior designer Anna Begg and her team can assist you in exploring the HMCo. pure linen collection, you'll also discover a beautiful range of thoughtfully curated homewares.    Pictured: @theworkroom_ Basix Linen Pillowcase in Ayrton, Flocca Long Pillowcase in Floss, Flocca Linen Pillowcase in Fog, Basix Euro Pillowcase in Sable/Brun, Flocca Linen Blanket in Sable purchased via: @theworkroom_  
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Meet our Bestsellers

At HMCo we are passionate about craftsmanship, and our entire collection is grown, spun, dyed, woven and sewn in Europe. Individually yarn dyed to ensure rich and lasting colour, our range offers considered hues, artisan details and a unique textural appeal for a timeless and adaptable look. While each and every piece in our bedding, bath and table linen collections is made to be enjoyed year-round, these Hale Mercantile must-haves are our most popular styles in all seasons. Flocca Linen Blanket in BereWith its sumptuous textural appeal, our Flocca Linen Blanket is coveted as the ultimate layering piece. Made from a pure linen and cotton blend and featuring hand-tufted edging, its generous size will drape elegantly over the width of your bed or add luxurious warmth to any room in your home. In our inviting chocolate Bere hue, our Flocca blanket is a loyal favourite. Style the Flocca Linen Blanket in Bere with: Flocca Linen Duvet in Floss,  Flocca Linen Body Pillow in Bere, Flocca Linen Pillowcase in Floss, Flocca Linen Euro Pillowcase in Floss Flocca Linen Pillowcase in SableOur bestselling neutral hue, sandy Sable is a warm, light colour that pairs just as effortlessly with similar soft tones as a rich, deep palette. Our customers agree that the best way to experience the luxurious softness and texture of our pure linen bedding range is with a set of pillowcases, with our signature hand-tufted Flocca finish adding a delicate detail. Style the Flocca Linen Pillowcase in Sable with: Basix Linen Pillowcase in Mare/Bere, Basix Fitted Sheet in Sable Flocca Linen Hand Towel & Bath Towel in ArmeeWhile our sought-after waffle weave bath linen range is beloved in every colorway, it is the rich, green khaki of Armee that tops the list. Lending a soothing, earthy sensibility to any interior, and with unsurpassed texture and absorbency, our Flocca towels are available in a range of sizes to provide a calm and cohesive look for your bath, basin and shower.  Style the Flocca Linen Bath Towel in Armee with the Flocca Linen Bath Towel in Ayrton Basix Linen Napkin in BrunA beautifully rich toffee tone, Brun has been blended with our signature Sable colorway to create a subtle melange. Pairing perfectly with our entire range, this classic, indulgent hue is particularly versatile in our range of pure linen napkins. These exquisite sets are popular as both an easy-care gift for the entertainer and as a way to lend a touch of luxury to meals at home. Style the Basix Napkin in Brun with: Flocca Linen Tablecloth in Sable, Basix Stripe Napkin in Sable/Brun Are you looking for something special to give as a gift or to treat yourself? From little luxuries to grand gestures, find some inspiration in our curated gift guide.
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Tips to Keep Your Bedroom Organised

Ocean House Interior: @georgina_jeffries I Photography: @cricket.s_art I Published: @est_living I Featured: Flocca Linen Duvet in Argent, Flocca Linen Pillowcase in Petra & Brun Creating a calm and cohesive bedroom doesn't have to mean minimal. From storing decorative pillows to choosing functional furniture, a few small considerations and daily habits can help to keep your sleep space peaceful and clutter-free.  Albert Park Home Interior: @edwina__glenn I Photography: @sharyncairns I Published: @est_living I Featured: Flocca Linen Pillowcase in Carmel I Flocca Linen Blanket in Russo Steer clear of clutter  Designing a space that encourages rest means keeping a clutter-free bedroom, which will improve your sleep hygiene and help you drift off more easily. To reduce visual clutter, pack your clothing away in cupboards and drawers, hang bags and belts on hooks, and return books, toys, mugs and other belongings to the rooms they came from.  Architecture: @pleysierperkins I Interior:  @sandersandking I Photography: @sharyncairns I Featured: Flocca Linen Euros in Russo & Maiz I Flocca Linen Blanket in Russo I Flocca Linen Pillowcases in Kali & Brun Have a designated area for decorative pillows  A few pillows can help to create a cosy bedroom, however, when you’re getting ready to go to bed, ensure you have a place to store those you won't need through the night. This could be in a large basket in the corner of your room or on a bench or ottoman at the foot of your bed – anywhere that will help you resist the temptation to toss them onto the floor when you're tired. Interior: @lauren_nelson_design I Styling: @kendrasmoot I Photography: @sethsmoot I Published: @vogueliving I Featured: Kristine Pillowcase in Tempest I Flocca Linen Duvet in Tempest Use a catch-all tray to collect trinkets  Keep your bedside tables organized with a stylish catch-all to hold smaller items such as jewellery, watches, keys and loose change. Not only will it keep your items safe, but it will also make cleaning much easier and add a personalised touch to your bedside. Look for a piece that will add interest and double as decor, such as an earthy ceramic dish or a handblown glass bowl.  Interior: @gulldesign1985 | Build: @gullconstruction I Featured: Flocca Linen Flat Sheet in Brun, Flocca Linen Pillowcase in Ayrton & Brun Choose bedside tables with storage  Furniture that offers built-in storage can help to maximise space and improve the functionality of your bedroom. A bedside table with a drawer allows you to keep all the essentials on hand while storing them out of sight, such as your eye mask, tissues, face cream and tech accessories like your phone and charger. A larger lower shelf is the perfect spot to keep books and magazines within easy reach.   Basix Linen Bedskirt in Petra Add a bed skirt to hide your bed frame A bed skirt is an elegant and effective way to tie your bedroom scheme together, helping to achieve a clean and streamlined look that lends classic style while disguising your bed frame and preventing dust from collecting under your bed. Create a calming bed space with a pure linen bed skirt in a neutral hue that complements your bedding, ensuring visual impact from the base up.
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A Weekend in Noosa with Chloe Tozer

Home of Chloe Tozer @villa_desfleurs I Interior: @chloejtozer I @jackclissold I Photography:@lillie_thompson When she's not gathering objects and inspiration from faraway lands, the founder and creative director of CLO Studios can be found at home on the Sunshine Coast enjoying ocean dips, farmers' market meanders and evening cook-ups at her dreamy, Mediterranean-inspired haven, Villa des Fleurs. Home of Chloe Tozer @villa_desfleurs I Interior: @chloejtozer I @jackclissold I Photography:@lillie_thompson Have you always called Noosa home? My family relocated to Noosa from South Australia when I was two years old. I feel so lucky to have grown up here and now own a business in the community. It’s a great place to call home.  Hastings Street, Noosa Can you tell us about your background and what led you to create CLO Studios? CLO was born in 2016, the year I finished my Fine Arts degree. With a background in silversmithing, I wanted to open a studio space to make jewellery as well as having an outlet to showcase beautiful brands and artists I loved, alongside objects and furniture collected from my travels. Together with our boutique, CLO evolved into offering interior design and styling services through our Atelier, working on both residential and boutique commercial projects.    CLO Boutique, Noosa Where do you find inspiration for CLO? My creative direction is all about celebrating artisanal skills and traditional methods of creating. The foundations of CLO Studios were built from my experiences travelling and being inspired by culture and stories. I think there is something so beautiful about bringing together different objects from opposite corners of the world and the same theory is evident in our home, Villa des Fleurs. Design should be a celebration and expression of self.   CLO Boutique, Noosa What makes Noosa special and what does your perfect weekend at home look like?  The reason I love Noosa is the natural beauty that surrounds us. We have incredible national parks, mountains and oceans in every direction. Some of my favourite places to go are Noosa National Park, and I particularly love Tea Tree Bay for a swim. For hiking, Mount Pomona is very special – the views from the top are breathtaking.  My perfect weekend in Noosa starts with visiting the Yandina Markets, stocking up on organic produce for the week, a walk and swim at our local beach in Peregian, and cooking at home with friends and family. Sundays start with a reformer class at Bare Bones Movement in Noosa Junction, more cooking and then sunset at Noosa Main Beach.  When friends come to visit, we love to head up past Noosa’s North Shore to Double Island Point, spending the day there with surfboards and a picnic.  What is your favourite time of year in Noosa and why? Winter. It’s the best time of year in Noosa. The open beaches are at their best — crisp with no wind. It’s still warm in the sunshine but at night it's cold enough to have a fire at home.  What are some of your favourite items from the CLO collection? We recently launched Choux, our latest collection of upholstered furniture which is locally handcrafted in Australia. It was dreamt of when designing my own home; I wanted a collection of furniture you would envision living in a villa by the Mediterranean Sea. I really love the Emie Sofa and Gigi Slipper Chair, both are timeless pieces that will become family heirlooms.  Home of Chloe Tozer @villa_desfleurs I Interior: @chloejtozer I @jackclissold Why have you chosen HMCo as one of your featured brands and can you share your most loved pieces and hues from the collection? Hale Mercantile stands out for its effortless luxury and beautiful quality. My favourite hues are Aryton, Bere, Fog and Moro. I love the frill detail of the Kristine collection and I always have the Basix Linen Quilt in Aryton on my bed. In winter I layer it over a duvet and in summer it’s the perfect weight to have by itself. For bathing, I have used the Flocca towels for years. I love how quick-drying they are and how perfectly they drape off our bathroom hooks. Master bedroom @villa_desfleurs I Interior: @chloejtozer I @jackclissold I Photography:@lillie_thompson I Featured: Basix Linen Quilt in Ayrton Bathroom @villa_desfleurs Interior: @chloejtozer I @jackclissold I Photography:@lillie_thompson I Featured: Flocca Linen Hand Towel in Russo  To explore CLO Studios, click here
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